Website for food delivery services: menu, zones, and payment without an aggregator.

A food delivery website is primarily an order channel, not a business card. Its key metric is conversion from visitor to paid order. To achieve this, the menu must be current, with photos and prices, modifiers (size, add-ons, no onion), delivery time by zone, and a clear payment button.

The second task is delivery zones. A customer who can't figure out whether you deliver to them won't place an order. An interactive map with zone polygons or automatic address verification removes this barrier and reduces the load on operators.

The third is repeat orders. A personal account with order history, saved addresses, and promo codes turns a one-time purchase into a habit. The site is built around queries like "food delivery [district]", "order food almaty", cuisine names and dish names — each menu category becomes a separate SEO page.

A landing page works for launching a single concept or promotion: a page with a list-format menu, an order form, and Kaspi Pay. It takes 1–2 weeks, costs ₸250,000–₸400,000, and lets you run ads and test demand immediately without a large investment.

A full website is needed when the menu has more than 20–30 items, there are multiple delivery zones with different conditions, and you need a customer account, loyalty program, and POS integration. That's ₸600,000–₸1,200,000 and 3–5 weeks.

The right sequence is often: a landing page with a basic menu and ads — test demand — a full website with a customer account and loyalty program based on real customer data.

• Menu without photos and prices listed as "on request" — customers won't order without knowing what they're getting.
• No address verification at checkout: the customer orders, the operator calls and declines — negative experience and a lost customer.
• An eight-field checkout form on mobile — 60–70% of orders are placed on phones, extra fields kill conversion.
• The stop-list is not synced with the website: the customer orders, the kitchen can't prepare it — trust drops.
• No Kaspi Pay: a significant portion of the audience in Kazakhstan won't complete an order without their preferred payment method.

Landing page with menu and order form — ₸250,000–₸400,000, 1–2 weeks. Website with online menu, cart, customer account, delivery zones, and Kaspi Pay — ₸600,000–₸1,200,000, 3–5 weeks. Website with POS integration, courier tracking, and loyalty program — from ₸1,200,000.

Price increases with: r_keeper or iiko integration, number of menu items with photos, modifiers and real-time stop-list, Kazakh-language version, customer account with order history. Base prices on the website development page.