Website for sports schools: schedule, coaches and trial booking in one place.
A parent opens a club's website to understand three things: is there a group for their child by age and time, how much is a membership, and how to come to the first session. We build a site where this is clear in half a minute, and trial bookings go to WhatsApp and the CRM without a phone call.
A sports school website competes not with other websites but with the club's Instagram account and its 2GIS listing. Parents come to it when they want specifics: group schedules by age, gym address, membership price and trial session terms. If those are missing, the site is just a business card and brings no bookings.
The second job is trust. A parent hands their child to a coach for several years, so they look at coaches' qualifications, ranks and students' achievements, training videos, safety rules and what the gym looks like. Real photos and short videos work better than any text.
The third is search. The site structure is built around the queries people use to find clubs: sport + age, sport + district, «club near me», «free trial session». Each sport and each branch gets its own page with schedule and price, not a line in a shared list.
What a sports school website needs.
A table by branch, age and level with a «child's age + district» filter. Updated from one spreadsheet or from the CRM, no layout edits needed.
A button on every screen: WhatsApp with a ready message or a form «age, sport, branch, preferred days». The inquiry goes to the CRM tagged with its source.
Single session, 8- and 12-session memberships, annual, family discount, freeze — with tenge prices and rescheduling terms.
Kaspi Pay for memberships, tournament fees and camps; the payment link reaches the parent on WhatsApp and the payment is marked in the CRM.
Cards with photo, ranks and titles, experience, sports and the groups they lead. Sign-up to a specific coach's group.
A separate page for each sport and each gym: enrollment age, program, equipment, schedule, map and directions.
An events section: program, dates, cost, payment and participant list. The summer camp is sold through its own landing page.
Offer agreement, attendance rules, consent to process the child's data and to filming, medical clearance requirement; Russian and Kazakh versions, under 2 seconds to load on mobile.
Typical sports school website structure.
- Home: offer, trial session, sports, branches, coaches, video
- Sports: a page for each sport and age group
- Schedule with branch and age filter
- Memberships and prices, family discounts, freezing
- Coaches: cards, ranks, groups
- Student achievements and tournaments
- Camps and training camps: program and payment
- For parents: equipment, medical clearance, rules, FAQ
- Branches with map and gym photos
- Blog: articles on parents' questions for SEO
An enrollment landing page or a full school website.
Enrollment landing page — one sport or one age group, for example «football for kids aged 5–7 in Bostandyk district»: schedule, coach, membership price, video and trial booking. Takes 1–2 weeks, costs ₸250,000–₸400,000 and suits ads during enrollment season.
School website — 15–40 pages: all sports, branches, coaches, schedule, memberships, camps, two languages. This is the foundation for SEO and for an academy with several gyms. ₸600,000–₸1,200,000, 3–5 weeks.
If September is less than a month away, it makes sense to start with a landing page for the busiest sport, run ads to it and build the full website in the quiet season.
Why a club's website brings no bookings.
- A schedule as an image or PDF nobody updates — parents see last season's groups.
- Price «on request»: the parent goes to a club that lists its membership price.
- No enrollment age or group level — unclear whether it suits the child.
- One address for all branches, no map or gym photos.
- Stock photos of athletes instead of your own coaches and students.
- An eight-field booking form instead of a WhatsApp button.
- No Kazakh version where parents search in Kazakh.
Each of these is fixed in a few days and usually shows up in the number of trial bookings within the first month after launch.
What drives the price of a sports school website.
A landing page for enrollment in one sport — ₸250,000–₸400,000, 1–2 weeks. A school website with sports, schedule, coaches, memberships and two languages — ₸600,000–₸1,200,000, 3–5 weeks. An academy website with branches, a parent account and schedule sync with the CRM — from ₸1,500,000.
The price goes up with: the number of sports and branches (each is a separate page), online payment and a parent account, CRM integration, a Kazakh version, filming of training sessions and coaches. Base prices — on the website development page.
The short version.
How much does a sports club website cost?
Enrollment landing page — ₸250,000–₸400,000, school website with schedule, coaches and two languages — ₸600,000–₸1,200,000, academy website with a parent account — from ₸1,500,000. We give an exact estimate within 1–2 days after the brief.
Who will update the schedule?
Your administrator: the schedule is kept in one spreadsheet or in the CRM and shows on the site automatically. No code changes or developer needed for a new group.
Can we take membership payments on the website?
Yes, via Kaspi Pay: the parent picks a membership and pays, and the payment lands in the CRM. A payment link can also be sent on WhatsApp if the administrator sells the membership.
Can we publish photos and videos of children?
Only with a parent's written consent; we include the consent in the agreement or sign-up form. For ads it's better to film separately with children whose parents have agreed.
What happens after launch?
We hand over the site with analytics, goals and a search-ready structure. Next — SEO for sports schools and targeted ads to parents as separate services.
Same service for other industries
Need a club website? Send us your schedule and list of sports — we'll propose a structure and estimate.
Tell us which sports and branches you have, whether there's a current website and where you keep student records. We'll reply with a structure and estimate within 1–2 business days.