A website for flower shops where a bouquet is chosen, paid for and scheduled without any chatting.
A bouquet buyer is in a hurry and on a phone. They need to see the price, pick a time, enter the recipient’s address and card text and pay via Kaspi — in two minutes. We build a catalogue that guides them through this path without calling the florist.
A flower shop website is first and foremost a fast shopfront. The catalogue shows real bouquets with a price in tenge, composition and size, not pretty photos from the internet. Filters answer the buyer’s questions: by occasion, by budget, by flower, «in a box» or «in a basket», with same-day delivery.
The second task is a checkout designed for gifts. The customer and the recipient are different people: you need separate recipient fields, anonymous delivery, card text, an option to «check the address with the recipient» and a choice of interval. Payment via Kaspi Pay or a payment link in WhatsApp; once paid, the order goes straight to the florist in the CRM.
The third is search. Pages are built around the queries people use to find delivery: city and district, occasion («birthday flowers», «bridal bouquet», «flowers for 8 March»), flower and quantity («101 roses price», «peonies almaty») and Kazakh phrasing. Each occasion gets its own page with a collection, not a single shared catalogue.
What a flower shop website needs.
Bouquets with price, composition, size and real photos. Items out of stock are hidden from the admin panel in one click so you never sell what can’t be assembled.
Birthday, anniversary, wedding, apology, 8 March, graduation; prices «under ₸15,000», «under ₸30,000»; by flower and format — box, basket, single-variety bouquet.
Choice of date and interval, express delivery within 1–2 hours for a surcharge, zones and delivery cost by district on a map, a cap on orders per interval on peak days.
Separate customer and recipient details, anonymous delivery, card text in Russian or Kazakh, an option to «check the address with the recipient by phone».
Kaspi Pay on the website, a payment link in WhatsApp, Kaspi QR on delivery for regular customers; Kaspi Red instalments for expensive arrangements.
The florist uploads a photo of the finished bouquet to the CRM, the customer receives it in WhatsApp before the courier leaves and can approve a flower substitution.
Regular floral decor for offices, receptions and restaurants, bouquets for partners on holidays, payment by invoice and contract.
Russian and Kazakh versions with correct hreflang, loading under 2 seconds on mobile internet, Florist and Product markup for search.
Typical structure of a flower delivery website.
- Home: bestsellers, delivery today, collections by occasion, reviews, delivery zones
- Catalogue with filters by occasion, price, flower and format
- Bouquet page: photos, composition, sizes, price, similar items
- Occasions: birthday, wedding, 8 March, 14 February, 1 September
- Single-variety bouquets and stems: roses, peonies, tulips, chrysanthemums
- For corporate clients and flower subscriptions
- Delivery and payment: zones, intervals, express, Kaspi
- Reviews with photos of delivered bouquets
- Contacts and pickup points with a map
- Blog: flower care, what to give, meaning of flowers
A collection for ads or a full catalogue.
A landing page — 20–40 best-selling bouquets, delivery today, Kaspi payment and a WhatsApp button. It suits a small shop or a specific holiday: launches in 1–2 weeks, costs ₸250,000–₸400,000 and takes traffic from ads.
An online store — hundreds of items with filters, delivery slots and zones, a cart with add-ons (balloons, cards, sweets), an account with saved recipients, two languages. This is the foundation for SEO by occasion and district. ₸600,000–₸1,200,000, 3–6 weeks; for a chain with several locations and warehouses — from ₸1,500,000.
A common sequence: a landing page for the next holiday, then a full catalogue built on top of working ads and the first repeat customers.
What stops a flower website from selling.
- Prices «on request» — the buyer compares three websites in a minute and picks the one where the price is visible.
- Photos from other shops’ catalogues: the recipient sees a different bouquet, and the shop gets a negative review on 2GIS.
- No choice of delivery time — the customer can’t tell whether you’ll make it by evening.
- A 15-field order form with no option to «check the address with the recipient».
- The catalogue isn’t updated: people order items that aren’t available, and the florist calls to talk them into a substitute.
- One shared catalogue without occasion pages — the site isn’t found for «flowers for 8 March» or «bridal bouquet».
What affects the price of a flower shop website.
A landing page with a bouquet collection and Kaspi payment costs ₸250,000–₸400,000, 1–2 weeks. An online store with a catalogue, filters, delivery slots, greeting cards and two languages costs ₸600,000–₸1,200,000, 3–6 weeks. A chain website with several locations, inventory and customer accounts — from ₸1,500,000.
The price goes up with: the number of items and occasions, delivery cost calculation by zones on a map, integration with the CRM, 1C and a courier service, a Kazakh version, product photography. Base prices are on the website development page.
The short version.
How much does a flower delivery website cost?
A landing page with a collection costs ₸250,000–₸400,000, an online store with a catalogue, slots and Kaspi payment ₸600,000–₸1,200,000, a chain website from ₸1,500,000. We give an exact estimate within 1–2 days after the brief.
What if the assortment changes every day?
The catalogue is built from base arrangements with size and colour variants, and availability is toggled from the admin panel or the inventory system. The product page states that individual flowers may be replaced with equivalent ones — and this is set out in the offer.
Can we accept Kaspi payments directly on the website?
Yes, we connect Kaspi Pay: the order is paid without chatting and goes straight into the CRM with the status «paid». For those who write in WhatsApp, a payment link is generated.
How long does development take?
A landing page takes 1–2 weeks, an online store 3–6 weeks. If you need the site for 8 March, start in January: before the holiday you need time for test orders and launching ads.
What happens after launch?
We hand over the site with analytics and payment goals set up. Next come SEO for flower shops and search ads as separate services.
Same service for other industries
Need a flower website? Send your Instagram link and delivery zones — we’ll propose a structure and estimate.
Tell us how many items are in your assortment, whether you have your own couriers and how you accept payment now. We’ll reply with a catalogue structure and estimate within 1–2 business days.