Website for beauty salons: clients choose a master and book without calling.
A client visits the website to see a master's work, check the price and book right now. We build a site that answers all three in 30 seconds: portfolio, price list by service and master, booking in two clicks via a form or WhatsApp.
A beauty salon website is not a business card — it's the entry point to the booking funnel. A client arrives from Instagram or search, views the work, finds the service and price they need, and should be able to book right there without going to Direct or calling the administrator. Every extra step reduces conversion.
The second goal is trust. In the beauty niche clients choose a specific master, not the salon as a whole. Master cards with a portfolio, specialisation, experience and reviews work better than a generic service description. For cosmetology, certificates and information about equipment are added.
The third goal is search. Each service gets its own page targeting queries like 'manicure Almaty price', 'haircut Bostandyk district', 'laser hair removal Astana'. Local SEO and a 2GIS listing strengthen the site for 'nearby' queries. The site is built so that SEO starts from day one.
What a salon website must have.
Choose a service, master and available time slot from a YClients, Altegio or DIKIDI widget — or a form that passes the booking to CRM. Booking is confirmed automatically in WhatsApp.
Prices in tenge for each service and master, updated from a single table. For cosmetology — packages and courses with cost calculation.
Photo, specialisation, experience, certificates, portfolio and reviews. Book a specific master directly from their card.
Manicure, pedicure, haircut, colouring, treatments, cosmetology, laser hair removal — each has its own page with price, description and masters.
Gallery with filters by service and master, feed from Instagram, before/after images for cosmetology with client consent.
Kaspi Pay on the website for prepayment and memberships, gift certificates with a choice of denomination sent via messenger.
Auto-loaded reviews from 2GIS and Google, a post-visit review form, master ratings.
Russian and Kazakh versions with hreflang, load time under 2 seconds on mobile, map with address and directions, LocalBusiness schema for search.
Typical salon website structure.
- Home: offer, booking, services, masters, reviews, address
- Services: a separate page for each service with price and masters
- Masters: cards with portfolio and booking
- Prices: full price list by service and master
- Portfolio: work gallery with filters
- Promotions and memberships
- Reviews (2GIS, Google, video)
- About the salon: team, equipment, licence (for cosmetology)
- Contacts and address with map
- Blog: care tips for SEO
A service landing page or a full salon website.
A service landing page — manicure, laser hair removal, cosmetology, eyelash extensions: one page built for ads with an offer, price list, master and booking. Done in 1–2 weeks, costs ₸250,000–₸400,000 and quickly recoups the ad budget.
A salon website — 15–30 pages: all services, masters, price list, portfolio, reviews, two languages. This is the foundation for SEO and for a multi-location chain. ₸600,000–₸1,200,000, 3–5 weeks.
The right order is often: start with a landing page for the most in-demand service and run ads to it, then build the full site based on real conversion data.
What reduces salon website conversion.
- No price list: 'ask for price in Direct' — the client will ask a competitor who shows their prices.
- Generic stock photos instead of real work by specific masters.
- The 'Book now' button leads to a page with a phone number, not a form or WhatsApp.
- All services on one page — the site doesn't rank for any search query.
- No Kazakh version in cities where half the audience searches in Kazakh.
- A site on a website builder loads in 5–7 seconds on mobile — most visitors leave before it finishes.
What affects the price of a salon website.
A landing page for one service — ₸250,000–₸400,000, 1–2 weeks. A salon website with masters, price list, portfolio and online booking — ₸600,000–₸1,200,000, 3–5 weeks. A chain website with multiple locations, a client account and a loyalty programme — from ₸1,500,000.
Price increases with: number of services and masters (each service is a separate page), YClients or Altegio integration, Kazakh version, cosmetology section with licence and certificates, photo shoot of masters and interiors. Base prices on the website development page.
The short version.
How much does a website for a beauty salon cost?
A service landing page — ₸250,000–₸400,000; a salon website with masters, price list and online booking — ₸600,000–₸1,200,000; a chain website — from ₸1,500,000. We provide an exact estimate after a brief within 1–2 days.
Can you connect online booking to our YClients or DIKIDI?
Yes, we embed a YClients, Altegio or DIKIDI booking widget on the site: clients see real available slots for a master and the booking goes straight into the schedule. Without a booking system we set up a form that passes bookings to CRM with WhatsApp confirmation.
Do I need a website if I have Instagram?
Instagram is a showcase, not a booking funnel: Direct doesn't track conversion, doesn't send reminders and doesn't work as a landing page for ads. A website with a price list and booking improves conversion of ad traffic and generates SEO traffic at no extra cost.
How long does development take?
A landing page — 1–2 weeks; a salon website — 3–5 weeks. The longest part is gathering master photos, portfolio work and the price list; we start on that in parallel with development.
What happens after launch?
We hand over the site with analytics set up and a search-optimised structure. Next steps — SEO for beauty salons and Instagram targeting as separate services.
Same service for other industries
Need a salon website? Send us your service list and masters — we'll suggest a structure and estimate.
Tell us how many masters and services you have and whether you have an existing website and booking system. We'll reply with a site structure prototype and estimate within 1–2 business days.