A website for fitness clubs where memberships are bought, not «enquired about».
A client arrives on the website with three questions: what classes are available, how much is a membership and can they pay via Kaspi. We build a site that answers all three in under a minute — with a schedule, prices and a payment button, no call to the front desk required.
A fitness club website serves two purposes simultaneously: it sells memberships to new clients and reduces the admin workload for existing ones. A new client arrives from an ad or search, looks at the schedule, prices and trainers — and either buys online or leaves for a competitor who has all of that. That is why the schedule must be live, not a PNG image, and prices must be specific, not «please enquire».
An existing client uses the website as a personal account: to check remaining days on their membership, book a group class or a trainer session, and pay for a renewal via Kaspi Pay without queuing. This reduces front-desk load during peak hours and cuts missed calls.
The third function is SEO foundation. Each discipline (strength, group classes, yoga, boxing, pool) gets its own page with a description, schedule and price — and ranks for its own queries. The site is built to work both as a landing destination for ads and as a long-term source of organic search traffic.
What a club website must have.
Choose membership type, duration and visit count, pay via Kaspi Pay or card; Kaspi Red instalments on annual packages. The order and receipt are sent to email and CRM.
Group class schedule with filters by discipline, trainer and time; class booking with WhatsApp confirmation; sync with the club management system.
Trainer profiles with photo, specialisation, experience and reviews; personal training booking directly from the profile; a page for each discipline with description and schedule.
Membership table with a clear description of what is included; a price calculator by duration; January and September promotions with a countdown timer.
Remaining days and visits, visit history, membership renewal, freeze — no call to the desk required. Login by phone number.
Live reviews from 2GIS and Google, gym and equipment photos, workout videos — build trust before the first visit.
Russian and Kazakh versions with correct hreflang, under 2-second load on mobile, a map with all club locations, SportsActivityLocation markup for search.
Public offer agreement for membership sales, personal data policy, freeze and refund terms — reduces disputes and is required for online payments.
Typical fitness club website structure.
- Home: offer, membership prices, weekly schedule, trainers, reviews, address
- Memberships: types, prices, what's included, Kaspi instalments, buy button
- Schedule: filter by discipline and trainer, class booking
- Disciplines: individual page for each (strength, yoga, boxing, pool, kids' fitness)
- Trainers: profiles and personal training booking
- Promotions: seasonal offers, referral programme
- About the club: equipment, gym photos, facilities
- Reviews: 2GIS, Google, video
- Contacts and locations with map
- Blog: training tips and Q&A for SEO
Promo landing or full club website.
Seasonal promo landing — a January or September launch, a membership deal or a free trial class: one page with an offer, price, schedule and a buy button. Built in 1–2 weeks, costs ₸250,000–400,000 and recoups the ad budget faster than waiting for a full site.
Full club website — 15–30 pages: all disciplines, trainers, schedule, personal account, two languages, online payment. This is the foundation for SEO and for a club network. ₸600,000–1,200,000, 3–6 weeks.
The right order is often: a landing page for the next seasonal peak with ads running on it, then a full site with a personal account and SEO structure.
What stops a club website from selling.
- Schedule as an image or PDF — not updated, not indexed, clients cannot book.
- Prices listed as «from» or «ask the admin» — clients go where prices are transparent.
- No online payment: the client is ready to buy now but has to come to the desk or wait for bank details in WhatsApp.
- One generic text for all disciplines — no page ranks for a specific query.
- No Kazakh version in cities where half the audience searches in Kazakh.
- Site not optimised for mobile, even though 80% of visitors come from a phone.
What affects the cost of a club website.
A landing page for a promotion or a single membership type — ₸250,000–400,000, 1–2 weeks. A club website with schedule, online payment, trainers and two languages — ₸600,000–1,200,000, 3–6 weeks. A network site with a client personal account, management system sync and multiple clubs — from ₸1,500,000.
Price increases with: management system and turnstile integration, personal account with membership balance, online trainer booking, Kazakh version, number of disciplines (each is a separate page). Base prices on the website development page.
The short version.
How much does a website for a fitness club cost?
A seasonal promo landing — ₸250,000–400,000; a full club website with schedule, online payment and two languages — ₸600,000–1,200,000; a network site with a personal account — from ₸1,500,000. We provide an exact quote after a brief in 1–2 days.
Can Kaspi Pay be connected for membership payments?
Yes, we integrate Kaspi Pay for one-time payments and Kaspi Red for instalments on annual memberships. A Kaspi merchant agreement is required — we help with the paperwork.
How do you sync the schedule with the club management system?
If the system has an API (FitBase, ClubManager, 1C with a fitness module), the schedule updates automatically and bookings go into the system without double entry. Without an API we build an admin panel for manual schedule updates.
How long does development take?
A landing page — 1–2 weeks; a full website — 3–6 weeks. The longest part is gathering information about trainers, disciplines and the schedule — we start there.
What about ads and SEO after launch?
We deliver the site with analytics, goals and search-ready structure configured. Next steps — SEO for fitness clubs and seasonal targeting as separate services.
Same service for other industries
Need a club website? Send us your list of disciplines and trainers — we'll suggest a structure and quote.
Tell us how many clubs and disciplines you have and whether you have a current website and management system. We'll reply with a site structure prototype and estimate within 1–2 business days.