SEO for food delivery services: customers from search by district and cuisine.
Queries like "pizza delivery bostandy district", "sushi delivery astana", "order food online" come from customers ready to place an order right now. We rank the website in Google's top results for cuisines, districts, and dishes so your traffic doesn't depend solely on aggregators and ad budgets.
Search demand for food delivery breaks down into three levels. Category queries — "sushi delivery almaty", "pizza with delivery", "order rolls" — are the most competitive but also the most valuable: the person has already decided to order and is choosing a service. Local queries — "food delivery bostandy district", "food delivery near me" — are won through listings on 2GIS and Google Maps. Dish-specific queries — "plov delivery almaty", "burgers with delivery" — are less competitive and deliver targeted traffic with the right menu structure.
We build SEO across all three levels: separate pages for each cuisine and menu category, pages for delivery districts, map listings with an up-to-date menu and order link, and a Kazakh-language version for regional cities. Each page is optimized for specific queries, not just filled with text.
SEO delivers results in 3–4 months, but the cost per order from search is 3–5 times lower than from advertising. Rankings don't disappear when the budget stops, which is especially important for food delivery services with seasonal peaks.
What's included in SEO for food delivery services.
Queries for each cuisine (sushi, pizza, burgers, plov, shashlik), popular dishes, and categories with search volume and competition data for your city.
A separate page for each cuisine and category with a description, popular items, and an order button — the foundation for ranking on category queries.
"Food delivery in Bostandy district", "delivery in Astana by address" — pages for each delivery zone with conditions and timing.
Listings on 2GIS, Google Business, and Yandex Business: categories, menu with prices, dish photos, order link, responses to reviews.
Mobile site speed, structured data Restaurant/FoodEstablishment/Menu, hreflang ru/kk, sitemap, menu page indexing.
Pages targeting Kazakh-language queries: "тамақ жеткізу алматы", "суши тапсырыс беру" — competitors with a Kazakh version are still rare.
A post-delivery review collection system: a WhatsApp request with links to 2GIS and Google; ratings affect map rankings and conversion.
Rankings by cluster, traffic, orders from search — monthly, with a plan for the next month; not a list of published texts, but measurable results.
Query clusters for food delivery services.
- Category: "sushi delivery", "pizza with delivery", "order rolls", "burger delivery"
- Local: "food delivery [district]", "food delivery near me", "fast food delivery"
- By dish: "plov delivery almaty", "shashlik with delivery", "lagman order"
- By time: "24-hour food delivery", "night delivery", "delivery in 30 minutes"
- Branded: name of the service, name of the kitchen or restaurant
- Kazakh: "тамақ жеткізу", "суши тапсырыс", "пицца жеткізу алматы"
- Informational: dish ingredients, calorie content, promotions and promo codes
- Competitive: "alternative to Glovo", "cheaper than aggregator" (carefully, without brand mentions)
When to expect orders from search.
Month 1 — site audit, semantics by cuisine and district, technical foundation, page structure. Months 2–3 — cuisine and district page content, map listings, first rankings for low-frequency queries ("plov delivery bostandy"). Months 4–6 — growth on mid-frequency queries ("sushi delivery almaty"), steady order flow from maps. Months 6–12 — competing for the top on high-competition queries, the Kazakh version generates a separate traffic stream.
Contracts start at 3 months — less isn't worth it; monthly report with rankings and orders from search, not a list of published texts.
How SEO helps reduce dependence on Glovo and Chocofood.
A customer who found you in Google by searching "sushi delivery almaty" lands directly on your website — without an aggregator commission. The goal of SEO is to intercept that traffic before the aggregator's algorithm shows your competitors.
The strategy: website pages rank for category queries, 2GIS and Google Maps listings rank for local queries, and the blog ranks for informational queries. Together, these form a stable traffic stream that doesn't disappear when the ad budget stops. If you don't yet have a site with the right structure — start with the website, then SEO.
What affects the price of SEO for food delivery services.
Promotion for one service in one city — ₸200,000–₸300,000 per month: semantics, cuisine and district pages, maps, reviews, reports. Multiple cities or a large site with an extended menu — ₸300,000–₸450,000. Kazakh-language version and blog — depending on content volume.
Contracts start at 3 months. Base terms on the SEO promotion page.
The short version.
How much does SEO for food delivery cost?
₸200,000–₸300,000 per month for one service in one city; ₸300,000–₸450,000 for multiple cities or a large site. Contracts start at 3 months; first results in 3–4 months.
Do we compete with aggregators in search?
For general queries like "food delivery almaty", aggregators dominate — competing is tough. But for specific cuisine, dish, and district queries, your own website can outrank aggregators, especially in niche and local contexts.
Is a Kazakh-language version of the site necessary?
In Almaty — advisable; in Astana, Shymkent, and other cities — recommended: Kazakh-language queries are growing, and competitors with a Kazakh-language delivery website are almost non-existent.
Does SEO help if we only work through an app?
Yes: website pages rank in search and lead to the app download or the web order page. Without an indexable website, SEO is not possible.
How do you report?
Monthly: rankings by cluster, traffic, orders from search via analytics and CRM, what was done, and the plan for next month. You have access to Search Console and Метрика.
Same service for other industries
Want orders from search without aggregator commissions? Send us your website address — we'll do an express audit.
Tell us your city, delivery zones, and priority cuisines. We'll respond with an audit and a 3-month plan within 2–3 business days.