A website for online stores where people buy instead of leaving for Kaspi.
A shopper arrives with three questions: is the item in stock, what does it cost in installments, and when will it arrive. We build a store that answers all three before checkout — with live stock from 1C, Kaspi Pay and a delivery choice right in the cart.
An online store website competes with Kaspi Marketplace on payment convenience and trust. Shoppers are used to installments and Kaspi Pay — so they must be on your site. They are used to accurate stock — so the catalog must update from 1C in real time, not once a day by hand. They are used to seeing the delivery cost before ordering — so the delivery calculator belongs in the cart.
Second, structure for search. Every category and every product is a separate page with a unique description, price, photos and reviews. This is the foundation of SEO for product queries: "buy [product] Almaty", "[product] price Kazakhstan". Without the right catalog structure, organic traffic won't grow no matter how much you invest in promotion.
Third, mobile conversion. 70–80 % of traffic to Kazakhstani stores comes from smartphones. If checkout is awkward on a phone, the shopper switches to the Kaspi app. We build mobile-first: large buttons, fast loading, payment in two taps.
What an online store must have.
Categories, subcategories, filters by attributes, search with suggestions and sorting by price, new arrivals and rating. The structure follows the SEO keyword map from day one.
Zoomable photos, video, specifications, price with Kaspi installments, availability by warehouse and store, reviews, related products and a "Buy in one click" button.
Minimum steps: cart, buyer details, delivery choice with a cost and time calculator, payment. Guest checkout without registration.
Kaspi Pay payment and Kaspi Red installments with the monthly payment calculated right on the product page; alternatives — card or cash on delivery.
Integration with Yandex Delivery, Kazpost and CDEK: cost and time are calculated from the address in the cart. A map of pickup points for a retail chain.
Stock, prices and new orders update automatically: shoppers don't order items that are out of stock, and managers don't enter orders by hand.
Order history, delivery status, bonus balance, saved addresses and a wishlist. Repeat an order in two clicks.
Russian and Kazakh versions with hreflang, loading under 2 seconds on mobile, Product and BreadcrumbList markup for Google Shopping and search.
Typical online store structure.
- Home: offer, bestsellers, new arrivals, promotions, delivery and payment terms
- Catalog: categories and subcategories with filters
- Product page: photos, specs, price, installments, availability, reviews
- Cart and checkout
- Customer account: orders, bonuses, addresses
- Delivery and payment: terms, calculator, pickup points
- Promotions and sales
- About the store: warranty, returns, company details
- Blog: reviews and buying guides for SEO
- Contacts and retail store addresses with a map
A category landing page or a full catalog.
A category landing page — one product or one promotion: a page for ads with the price, installments and an order button. It takes 1–2 weeks, costs ₸250,000–₸400,000 and gets ads running quickly without building the full catalog.
A full online store — a catalog with filters, product pages, cart, customer account, 1C integration and two languages. ₸600,000–₸1,200,000, 3–6 weeks. This is the base for SEO and for scaling the assortment.
Often the right sequence is: first a landing page for the highest-margin category with ads pointing to it, then the full store with a catalog and SEO structure — built on traffic that already provides first data about buyers.
What lowers online store conversion.
- Stock is updated by hand once a day: a shopper places an order, a manager calls back to say "out of stock" — the store loses trust.
- No Kaspi installments on the product page: the shopper goes to Kaspi Marketplace for the same item.
- The delivery cost appears only after checkout: 40–50 % of shoppers abandon the cart exactly here.
- All categories on one page without separate URLs — SEO doesn't work for any query.
- Checkout requires registration: the shopper leaves without completing the purchase.
- No Kazakh version: organic traffic from Kazakh-language queries goes to competitors.
What affects the price of a store website.
A landing page for one category or promotion — ₸250,000–₸400,000, 1–2 weeks. An online store with a catalog, cart, Kaspi Pay and 1C integration — ₸600,000–₸1,200,000, 3–6 weeks. A store with a customer account, loyalty program, multiple warehouses and two languages — from ₸1,500,000.
Price increases with: the number of categories and filters, 1C and CRM integration, a delivery calculator, a Kazakh version, importing an existing catalog. Base terms are on the website development page.
The short version.
How much does an online store cost?
A category landing page — ₸250,000–₸400,000, a store with a catalog and 1C — ₸600,000–₸1,200,000, a store with loyalty and multiple warehouses — from ₸1,500,000. We provide an estimate within 1–2 days after the brief.
How do I connect Kaspi Pay to the website?
Through the official Kaspi API: payment and Kaspi Red installments are built into the cart, and the shopper pays the familiar way. You need an agreement with Kaspi — we help arrange it.
How do you sync the website with 1C?
Through the standard 1C–website exchange module: stock and prices update automatically, and new orders go to 1C without manual entry. We set it up during development or as a separate integration in 2–3 weeks.
How long does development take?
A landing page — 1–2 weeks, a store with a catalog — 3–6 weeks. The longest part is preparing the catalog and product descriptions; a 1C export speeds the work up twofold.
What about SEO and ads after launch?
We hand over the site with analytics, Google Merchant Center and a search-ready structure. Next come SEO for online stores and search ads as separate services.
Same service for other industries
Need a store? Send your catalog or a 1C export — we'll propose a structure and an estimate.
Tell us how many SKUs you have, whether you use 1C and have a current website, and whether you need Kaspi Marketplace integration. We'll reply with a structure and an estimate within 1–2 business days.