PPC advertising you can see in enquiries, not clicks.
We run Google Ads and Yandex Direct for businesses in Kazakhstan. We track every enquiry and call so that campaigns are optimised for cost per customer, not per click. If your current landing pages are burning budget, we build new ones ourselves.
Who it is for
- Services with hot demand: renovation, healthcare, law, cars, delivery, education. People are searching right now.
- B2B companies: equipment, materials, logistics, where a single query is expensive but so is the customer.
- Online stores: Google Shopping and Performance Max product campaigns.
- Companies already running ads, where the cost per enquiry keeps rising and the reports make no sense.
What you get.
If ads are already running, we go through the account: what works, where the budget leaks. If not, we forecast for your niche and region.
High-intent queries in Russian and Kazakh for your cities, negative keywords, grouping by meaning.
Search, remarketing, Display and YAN, Performance Max, Shopping, YouTube video: whatever fits the task.
Copy with benefits and prices, extensions, sitelinks, callouts. Variant testing.
We check where the ads lead. If the page is slow or has no offer, we fix it ourselves or build a landing page.
Goals on forms, WhatsApp buttons and calls, call tracking, offline conversions passed from the CRM. Without this there is nothing to optimise.
Weekly: bids, negative keywords, tests, budget reallocation. Automated bidding once there is enough data.
Monthly: spend, enquiries, cost per enquiry, by campaign and source. In a spreadsheet you can verify.
Google or Yandex, and why usually both.
Google Ads is the main channel in Kazakhstan: most of the search volume, YouTube, Performance Max that learns from conversions. Clicks cost more and competition is higher in popular niches.
Yandex Direct has less reach but cheaper clicks and a noticeable audience in Almaty, Astana and among Russian speakers aged 35+. In property, cars, healthcare and B2B it often delivers enquiries more cheaply than Google.
We usually start with Google, add Direct after 2–3 weeks and compare the cost per enquiry across channels. From then on the budget goes where the enquiry is cheaper.
Kazakh language. There are fewer queries in Kazakh, but competition is close to zero and clicks are many times cheaper. Kazakh-language campaigns with their own ads and pages almost always pay off.
A comparison with social media ads is in our article PPC or social ads.
When PPC will not work.
If there is no demand, as with a new product nobody searches for, PPC will not bring enquiries at any budget. Then you need social media ads and content. If the landing page takes 6 seconds to load and does not answer 'how much does it cost', the ads will burn the budget, so we fix the page first. If the budget is under ₸150,000 a month in a competitive niche, there will not be enough data to optimise, and we will tell you so in advance.
From enquiry to result.
- 1Brief and forecast
Niche, regions, budget, existing accounts. A cost-per-enquiry forecast and an estimate within 1–2 days.
- 2Setup
Keyword research, campaigns, ads, analytics and goals, call tracking. 3–5 working days.
- 3Launch and learning
The first 2–3 weeks: gathering data, cleaning up queries, testing ads.
- 4Optimisation
Every week we shift budget to the campaigns and queries with the cheapest enquiries. We add the second channel.
- 5Reporting
Monthly: figures, conclusions, plan. Plus access to the accounts and a real-time dashboard.
What affects the price.
Managing one platform (Google or Yandex) in one region is ₸120,000–180,000 a month. Both platforms, several regions and two languages is ₸180,000–300,000. Large accounts with budgets from ₸2,000,000 are 10–15% of the budget.
Setup from scratch is a one-off from ₸100,000, included in the first month of management. The ad budget is paid by you directly to Google and Yandex, and the accounts are in your name.
We do this for ourselves too.
We run the advertising for our own products ourselves: Google Ads and Yandex Direct for 1Study, campaigns in Russian and Kazakh, with conversions from subscription billing passed back to the ad accounts. For clients: campaigns for a gate and barrier supplier in Astana with a cost per enquiry below the niche average, and advertising for a construction company and a fitness club. See our case studies.
The short version.
How much does PPC advertising cost?
Our fee is from ₸120,000 a month. The click budget is separate, usually from ₸150,000 a month; in competitive Almaty niches from ₸300,000. We will forecast for your niche before we start.
When will the enquiries start?
The first ones within days of launch. A stable cost per enquiry in 3–4 weeks, once data has accumulated and the campaigns have learned.
Will the accounts be ours?
Yes. Google Ads and Direct are registered in your name, and you pay the budget directly. We work with manager access. If you leave, everything stays with you.
Do we need a new website for the ads?
Not necessarily. We check the current one: if it is fast and has a clear offer, we launch. If not, we suggest improving it or building a landing page, otherwise the budget goes to waste.
How do you report?
A monthly report with spend, enquiries and cost per enquiry by campaign. Plus a Looker Studio dashboard updated daily, and access to the accounts.
Do you work with Yandex Direct in Kazakhstan?
Yes. An account for Kazakhstan, payment in tenge, campaigns in Russian and Kazakh. We have an agency account in Direct.
Need enquiries from search this month? We will run a forecast.
Tell us the niche, the cities and a rough budget. We will come back with a cost-per-enquiry forecast and a management estimate.