ASO: so that your app gets found in the stores, and installed.
App Store and Google Play search is the main free channel for installs. We optimise the app listing for the queries Kazakhstani users type in Russian and Kazakh, test screenshots, and manage reviews and rating. We promote our own apps the same way.
Who it is for
- Companies with an app in the stores that nobody finds through search and that only gets installed via a direct link.
- Products before launch: a correct listing from day one brings organic installs immediately.
- Apps with a low rating or no reviews that lose out to competitors because of it.
- Teams paying for installs through advertising that want to lower the cost through organic traffic and listing conversion.
What you get.
Current rankings, listing-to-install conversion, reviews, competitors in the category for Kazakhstan.
Queries in Russian and Kazakh that people use in the App Store and Google Play in Kazakhstan. Volume and competition.
Name, subtitle, keywords (App Store), short and full description (Google Play), taking each platform's indexing into account.
Russian, Kazakh and English versions of the listing: indexed separately, widening your reach.
Icon, captioned screenshots, preview video. The first two screenshots decide whether people install.
A rating prompt at the right moment, replies to reviews, handling negative feedback. Rating affects both rankings and conversion.
Screenshot and icon experiments on Google Play, and Product Page Optimization in the App Store.
Ads in store search for your own and competitor queries. Google App Campaigns for installs.
Rankings by query, installs from search, listing conversion, rating. Monthly.
ASO in Kazakhstan: what is different.
The Kazakhstani App Store and Google Play form a separate region with separate indexing. Queries in Kazakh are almost untouched by competitors, while Russian-language queries compete with Russian apps that are often not adapted for Kazakhstan. That is the opportunity: local words ('Kaspi', 'Almaty', names of local services) in the metadata deliver rankings that generic copy cannot.
In the App Store the name, subtitle and keyword field are indexed; the description is not. On Google Play it is the name, short and full description. So the copy is written differently for each platform rather than copied across.
A detailed breakdown is in our article ASO in Kazakhstan.
From enquiry to result.
- 1Audit and keyword research
1 week: rankings, competitors, queries in Russian and Kazakh.
- 2Metadata and graphics
Copy for each platform and localisation, screenshots, icon. We agree it and publish it with the next update.
- 3Reviews
We set up the in-app rating prompt, reply to reviews and deal with negative feedback.
- 4Tests and ads
Listing A/B tests and, where needed, Apple Search Ads and App Campaigns.
- 5Ongoing management
Monthly: rankings, metadata updates, new tests, report.
What affects the price.
A one-off listing optimisation for one platform in two languages (audit, keyword research, copy, graphics recommendations) is from ₸100,000. Both platforms, three localisations and screenshots is ₸250,000–400,000. Monthly management with tests, reviews and reports is from ₸80,000 a month.
Apple Search Ads and App Campaigns management is from ₸100,000 a month, with the ad budget separate.
We do this for ourselves too.
Our apps 1Study and 1Work are promoted in the Kazakhstani stores by the studio itself: localisations in three languages, screenshots, review management, Apple Search Ads. Plus white label in 1Study: dozens of school listings in the stores, each with its own metadata, which adds up to extensive ASO practice across different niches.
The short version.
How much does ASO cost?
A one-off optimisation from ₸100,000, the full package for both platforms with graphics ₸250,000–400,000, ongoing management from ₸80,000 a month.
When will we see results?
Store rankings move faster than web search: the first changes come 1–2 weeks after the new metadata is published, and a stable effect in 1–2 months once tests are included.
Do we need to update the app for ASO?
In the App Store, metadata only changes with a new app version; on Google Play it can change at any time. Screenshots and descriptions in the App Store can also be changed without a build.
Can you buy fake reviews?
No, and we do not do it: the stores remove apps for it. We work with genuine reviews: prompting for a rating at the right moment, replying to negative feedback and fixing its causes.
Do you make the screenshots?
Yes, as part of the graphics package: captioned screenshot designs for every localisation and device size.
Is your app not being found in the stores? We will audit the listing.
Send us the links to the app in the App Store and Google Play. We will come back with a review of rankings and competitors and an estimate.