A website for hotels where guests see an available room and book it straight away.
A guest who found you on Booking or 2GIS opens your website to check photos, price and terms. If they can pick dates, see the real price and pay a deposit via Kaspi, they book directly, with no OTA commission.
A hotel website is first of all a room showcase and a booking tool. Guests want to see each room type: photos, size, beds, view, what the rate includes, the cancellation policy. Then they want to choose dates and get the total price immediately, without an «ask us about availability» request.
For this the website gets a booking engine connected to the PMS and channel manager: rooms and rates are the same on the website, on Booking and at reception, and there are no overbookings. Prepayment via Kaspi Pay or card confirms the booking automatically, and the guest receives a confirmation on WhatsApp and by email.
For a resort the structure is simpler: cabins and cottages, rates by season dates, a site map, directions, what to bring and booking via WhatsApp with a payment link. A hotel website in Almaty or Astana also works for search: pages for districts, nearby sights, conference rooms and business packages.
What a hotel website needs.
Choice of dates and guests, available rooms and rates from the PMS or channel manager, total price with taxes and breakfast. We connect ready-made engines from Bnovo or TravelLine or build our own.
A page for each room type: gallery, size, beds, amenities, view. Rates with and without breakfast, non-refundable and flexible, prices by season and day of the week.
Booking payment via Kaspi Pay or card, partial prepayment for resorts, automatic confirmation and receipt for the guest.
A «book direct» block: early check-in, late check-out, transfer or a discount for registered guests, within the terms of your OTA contracts.
Ratings and reviews from Google, 2GIS and Booking on the website, hotel replies, recent guest photos.
Map, distance to the airport, station and centre, transfer booking, check-in instructions for out-of-town resorts.
Restaurant, spa, conference rooms, banquets and weddings — separate pages with a request form that goes to the sales manager in the CRM.
Russian, Kazakh and English versions with hreflang, galleries that load fast on mobile, Hotel and LodgingBusiness markup for search.
Typical hotel website structure.
- Home: offer, date search, room types, reviews, location
- Rooms: a page for each room or cabin type
- Booking: engine with date selection and payment
- Rates and offers: seasonal packages, early booking
- Restaurant, spa and activities on site
- Conference rooms and events with a request form
- Reviews and gallery
- Getting here and transfer
- House rules, cancellation policy, terms
- Contacts and a blog about the city or region
A one-page site for a resort or a full hotel website.
A landing page suits a resort, glamping site or mini-hotel with 5–15 rooms: cabins with photos and prices by date, a site map, directions, booking via WhatsApp and prepayment by Kaspi link. ₸250,000–400,000, 1–2 weeks — ready for the season if you start in February–March.
A hotel website has 10–30 pages: room types, booking engine, restaurant, venues, three languages, pages for search. ₸600,000–1,200,000, 3–5 weeks. A website for a chain or resort complex with guest accounts and several properties starts at ₸1,500,000.
Why guests leave the website to book on Booking.
- No booking engine: a «leave a request» form instead of a price for the chosen dates.
- The price on the website is higher than on Booking or hidden until the last step.
- Five-year-old photos and rooms that are no longer sold.
- No cancellation policy, so the guest is afraid to pay directly.
- No English version at a business hotel in Astana or Almaty.
- A 20 MB gallery that takes 8 seconds to open on mobile internet out of town.
What affects the price of a hotel website.
A landing page for a resort or mini-hotel is ₸250,000–400,000, 1–2 weeks. A hotel website with rooms, a booking engine, Kaspi prepayment and three languages is ₸600,000–1,200,000, 3–5 weeks. A website for a chain or complex with several properties and guest accounts starts at ₸1,500,000.
The price goes up with: the number of room types and services, a custom booking engine instead of a ready-made one, PMS integration without an open API, a third language, photo and video shoots. The licence for a ready-made booking engine is paid to its provider. Base prices: website development.
The short version.
How much does a hotel website cost?
A landing page is ₸250,000–400,000, a hotel website with a booking engine and three languages is ₸600,000–1,200,000, a chain website starts at ₸1,500,000. We give an exact estimate within 1–2 days after the brief.
Ready-made booking engine or custom?
If you already use Bnovo, TravelLine or another channel manager, we install their engine and style it to match the website — faster and cheaper. A custom engine makes sense for resorts with non-standard units and for chains with their own rate logic.
Can we take prepayment via Kaspi?
Yes, via Kaspi Pay on the website or a payment link in WhatsApp. The booking is confirmed automatically after payment; the Kaspi fee follows your tariff.
Can the website price be lower than on Booking?
That depends on the parity terms in your OTA contract. Often instead of a discount hotels offer a benefit: breakfast, late check-out, transfer or a members-only rate for registered guests.
What about promotion after launch?
We hand over the website with analytics, booking goals and a search-ready structure. Next come SEO for hotels and search ads for brand and location queries.
Same service for other industries
Need a hotel website? Send us your room list and current sales channels — we will propose a structure and estimate.
Tell us how many rooms or cabins you have, which PMS or channel manager you use and what share of bookings is direct now. We will reply with a structure and estimate within 1–2 business days.