Social ads that bring customers, not followers.
We run advertising on Instagram, Facebook, TikTok and Telegram for businesses in Kazakhstan. We produce creatives, build audiences and pass enquiries and sales back to the ad accounts, so that the algorithms learn from buyers rather than clicks.
Who it is for
- Businesses with a visual product: food, clothing, beauty, fitness, furniture, property, events.
- Online schools, courses and experts who need webinar registrations and cohort sales.
- Mobile apps: installs and in-app events.
- New products with no search demand yet. Social ads create it.
What you get.
Product, audiences, platforms, funnel: cold → remarketing → repeat sales. A cost-per-enquiry forecast.
Interests, lookalikes based on your customers, remarketing from the website and app, geo by city and district.
Static and video for each platform, copy in Russian and Kazakh. We produce them ourselves, edit your footage, or write the brief for a shoot.
Meta (Instagram, Facebook), TikTok Ads, Telegram Ads, YouTube. Lead forms, website traffic, messages to WhatsApp and Direct, app installs.
Pixels and Conversions API (Meta), TikTok Events API, enquiries and sales passed from the CRM. So that we optimise for money.
We check the website and landing page for social traffic. We fix them or build a landing page and quizzes.
Weekly creative and audience tests, switching off what does not work, scaling what does.
Monthly: spend, enquiries, cost per enquiry, by platform and creative. Dashboard updated daily.
Platforms in Kazakhstan: whose audience is where.
Instagram is the main B2C platform: shopping, services, beauty, food. An 18–45 audience with money to spend, used to messaging on Direct and WhatsApp.
TikTok is the fastest-growing, with a younger audience and cheap reach. It works well for mass-market products, apps and education, and it needs video.
Telegram Ads are ads placed in channels. Expensive to enter, but a precise audience for B2B, finance, property and experts.
Facebook has an older audience, smaller in Kazakhstan than Instagram, but useful for remarketing and B2B.
YouTube is video for reach and remarketing, usually through Google Ads.
We start with one or two platforms where your audience definitely is, and expand based on the data. A comparison with PPC is in our article PPC or social ads.
Why social ads 'don't work', and how we fix it.
Three causes we see most often in other people's ad accounts. First: optimising for clicks or messages instead of enquiries and sales, so the algorithm brings the curious rather than buyers. We set up real event tracking through the Conversions API, including from the CRM. Second: one creative for the whole month, which burns out in a week. We test 3–5 new ones every week. Third: sending traffic to the Instagram profile instead of a page with an offer and a form, so half the people are lost. We send traffic to a landing page, a quiz or a lead form and measure every step.
From enquiry to result.
- 1Brief and strategy
Product, audience, platforms, funnel, budget. Forecast and estimate within 1–2 days.
- 2Preparation
Accounts, pixels, Conversions API, audiences, first creatives. 3–5 working days.
- 3Test launch
2–3 weeks: testing audiences and creatives, finding the combinations with the cheapest enquiries.
- 4Scaling
Budget goes to the combinations that work, new creatives every week, remarketing and repeat sales.
- 5Reporting
Monthly: figures, conclusions, plan. A real-time dashboard.
What affects the price.
One platform, up to 5 campaigns, creatives from your materials is ₸120,000–180,000 a month. Two or three platforms, creative production and two languages is ₸200,000–350,000. Large budgets are charged as a percentage of the budget.
Video and photo shoots are separate, to a brief from us. The ad budget is paid by you directly to Meta and TikTok, and the accounts are in your name. The minimum recommended budget is ₸150,000 a month.
We do this for ourselves too.
We run the Instagram and TikTok advertising for 1Study and 1Work ourselves and see the cost per subscription, not just per enquiry. We have our own service for the Meta Conversions API: events from the CRM and billing go to the ad accounts automatically, and we set it up for clients. Case studies for a fitness club, online schools and events are in our portfolio.
The short version.
How much do social media ads cost in Kazakhstan?
Our fee is from ₸120,000 a month. The budget is separate, from ₸150,000 a month. In beauty and food an enquiry costs ₸1,000–3,000; in property and B2B, ₸5,000–20,000. We will forecast before we start.
Do you make the creatives?
Yes: static images, video from your footage, copy. We arrange a shoot separately or write the brief for your videographer.
Do you work with TikTok?
Yes. TikTok Ads for Kazakhstan with payment in tenge, video creatives, events through the Events API.
And Telegram Ads?
Yes. The minimum budget there is higher, but the audience is more precise. It suits B2B, property, finance and expert products.
Can we send traffic to WhatsApp?
Yes, campaigns with the 'WhatsApp messages' objective work well in Kazakhstan. But we still set up tracking so we know which creatives bring buyers and not just conversations.
What do you need from us?
Access to the Instagram page and the ad account (or we set up new ones in your name), materials such as photos and video, and someone who replies to enquiries quickly. Enquiries not answered within an hour are lost.
Need customers from Instagram and TikTok? We will run a forecast.
Tell us what you sell, to whom and in which cities, and whether you have materials for creatives. We will come back with a forecast and an estimate.