A website for car dealerships where buyers calculate financing and book a test-drive.
A buyer arrives at a dealer's website with three questions: is the trim they need in stock, what will the monthly payment be, and how do they book a test-drive. We build a website that answers all three without a call to a manager — with a live catalog, loan calculator, and request form.
A car dealership website is first and foremost a catalog: buyers want to see specific trims, prices in tenge, and real-time stock availability. If prices say “ask a manager” or the catalog is updated once a month, the visitor goes to kolesa.kz or to a dealer where everything is transparent. The catalog must sync with actual inventory — doing this manually doesn't work.
The website's second job is to lower the barrier to a request. A loan calculator with real rates from partner banks (Kaspi Bank, Halyk, BCC, and others) lets buyers calculate their own payment and realize the car is within reach. The test-drive or loan request form should be a single step and feed into the CRM with a manager notification.
The third job is search. Each make and popular model gets its own page with price, trims, and a CTA. This is the foundation for SEO and landing pages for search ads at the same time. The site is built around queries like “buy [make] in Алматы,” ”[model] price Kazakhstan,” “car dealership [district]” — with dedicated pages, not one generic catalog.
What a dealer's website must have.
Up-to-date trims, prices in tenge, and warehouse stock status; filters by make, model, year, price, and body style. Updated via CMS or export from 1C.
Monthly payment calculation by parameters: down payment, term, partner bank. The loan request goes to the CRM with the calculation data.
A form to appraise the current vehicle by make, model, year, and mileage; a manager request with a preliminary estimate or a link to a kolesa.kz valuation.
Online test-drive booking for a specific model with date and time selection; request goes to the CRM with auto-confirmation via WhatsApp.
A dedicated page for each advertised make and popular model: trims, price, photos, video, financing, CTA. The foundation for SEO and search ads.
A section with current promotions, discounts, and special financing terms; banners on the homepage with live offers.
Buyer reviews from 2GIS and Google, dealership history, showroom and team photos, dealer certificates — trust factors when choosing between dealers of the same brand.
Russian and Kazakh versions with hreflang, load time under 2 seconds on mobile, make pages with structured data for search, addresses and directions on 2GIS and Google Maps.
Typical car dealership website structure.
- Homepage: offer, promotions, available makes, loan calculator, reviews, address
- Catalog: filters, vehicle cards with price and availability
- Make pages: description, model range, dealer terms
- Model pages: trims, price, photos, financing, test-drive
- Financing and installments: partner banks, calculator, request form
- Trade-in: terms, appraisal form
- Promotions and special offers
- About the dealership: showroom, team, dealer certificates
- Reviews
- Contacts: address, map, opening hours, directions
A model landing page or a full dealership site.
A landing page for a model or promotion — one page for a specific vehicle or special offer: trims, price, loan calculation, test-drive request form. Built in 1–2 weeks, costs ₸250,000–₸400,000, launches alongside search ads, and recoups the budget faster than a full site.
A dealer site — 20–50 pages: all makes and models, catalog with filters, financing, trade-in, promotions, about the dealership, two languages. This is the foundation for SEO and buyer trust. ₸600,000–₸1,200,000, 3–6 weeks.
The right order is often: start with a landing page for 1–2 priority models and search ads, then build a full site with a catalog that is already generating leads.
What stops a car dealership website from converting.
- Prices that say “ask a manager” instead of an up-to-date price list — the buyer will ask a competitor with open prices.
- A catalog without filters or stock status: visitors can't quickly find the trim they need.
- No loan calculator, or one using outdated rates — the main barrier to a request remains.
- A request form with eight fields instead of “name + phone + model.”
- All models on one page — none of them rank in search for make-specific queries.
- A site not optimised for mobile: over 70% of car dealership traffic comes from smartphones.
What affects the cost of a car dealership website.
A landing page for one model or promotion — ₸250,000–₸400,000, 1–2 weeks. A dealer site with catalog, loan calculator, trade-in, and two languages — ₸600,000–₸1,200,000, 3–6 weeks. A dealer network site with multiple brands, 1C export, and a personal account — from ₸1,500,000.
Price increases with: number of makes and models (each requires its own page), 1C integration for stock sync, a loan calculator with multiple banks, the Kazakh-language version, and showroom photography. Base prices are on the website development page.
The short version.
How much does a website for a car dealership cost?
A model or promotion landing page — ₸250,000–₸400,000; a dealer site with catalog and loan calculator — ₸600,000–₸1,200,000; a network site with multiple brands — from ₸1,500,000. We provide an exact estimate after a brief within 1–2 days.
Can the catalog be synced with actual inventory?
Yes, via an export from 1C or a warehouse system: prices and availability update automatically. Without integration, the catalog must be updated manually, which quickly leads to discrepancies.
Is a loan calculator needed on the website?
Yes: buyers want to know the monthly payment before calling a manager. A calculator with real partner bank rates lowers the barrier to a request and increases conversion on model pages.
How long does development take?
A landing page — 1–2 weeks; a dealer site — 3–6 weeks. The most time-consuming part is assembling an up-to-date catalog with photos, prices, and trims; we start there.
How does the website connect to advertising and SEO?
Make and model pages serve as landing pages for search ads and as the foundation for SEO at the same time. We deliver the site with analytics configured and a search-ready structure. From there — SEO for car dealerships and search ads by make as separate services.
Same service for other industries
Need a website for your car dealership? Send us your list of makes and models — we'll propose a structure and estimate.
Tell us which makes you sell, whether you have an existing website and 1C, and whether you need a loan calculator. We'll respond with a site structure prototype and estimate within 1–2 business days.