Website for renovation companies: price per m², real projects and survey booking.

A client opens a renovation company’s website to understand three things within a minute: how much their apartment will cost, what your finished projects look like and whether they can trust you with their money. We build a website that answers all of this with a calculator, a portfolio with complex names and a clear contract and payment scheme.

Pricefrom ₸300,000Timeline1–8 weeksAsk a question
RenovationRequest a quote
Lead → CRM · Reply within 15 minutes

A renovation company’s website sells not a service but lower risk. A person hands a contractor the keys and a budget for several months, so they look for proof: real projects with before and after photos, video walkthroughs, reviews with names and complexes, the crew, a sample contract and estimate. A site with three stock interior photos only amplifies these doubts.

The second task is to give a price before the call. A calculator with the renovation type (cosmetic, major, turnkey, designer), area, number of bathrooms and materials package shows a range and immediately offers a free site survey. The enquiry with parameters already filled in goes to the CRM, and the manager calls prepared.

The third task is search. The site is built around the queries people use to find a contractor: turnkey apartment renovation + city, renovation in a new build, bathroom renovation, design project, office renovation, plus names of large residential complexes. Each type of work is a separate page with a price, stages and projects.

What it needs

What a renovation company website needs.

Cost calculator

Renovation type, area, rooms, bathrooms, materials package — the output is a price and timeline range. Parameters go into the survey request.

Project portfolio

Project card: complex or district, area, renovation type, duration, budget range, before/after photos and video walkthrough. Filters by type and area.

Prices per m²

A table by renovation type and separate prices for popular work: turnkey bathroom, screed, electrics, stretch ceilings. Updated from one table.

Stages and contract

How work goes from survey to handover, payment schedule by stage, warranty, sample contract and estimate to download.

Survey booking

A form with date and district, a WhatsApp button with a prepared message, callback. Every enquiry goes to the CRM tagged with page and ad.

Design project

A separate section with sample projects, scope and price; the offer “the design fee is credited towards the renovation” as an entry into the main funnel.

Payment and instalments

Kaspi Pay for a survey or design project prepayment, information on Kaspi Red instalments if the company is a partner.

Two languages and speed

Russian and Kazakh versions with hreflang, under 2 seconds load time on mobile, HomeAndConstructionBusiness and review markup for search.

Site structure

Typical structure of a renovation company website.

  • Home: offer, calculator, renovation types, projects, reviews, survey button
  • Renovation types: a separate page with price and stages for each
  • Prices: per-m² table and prices for individual works
  • Renovation cost calculator
  • Portfolio: projects with before/after photos and video
  • Design project: examples, scope, price
  • Office and commercial renovation
  • How we work: stages, contract, warranty, payment
  • Reviews linked to projects
  • Contacts, showroom or office on the map, blog
Integrations
WhatsApp BusinessamoCRM / Bitrix24Kaspi Pay / Kaspi Red2GIS and Google reviewsCall trackingYandex Metrica and GA4Instagram and YouTube for video walkthroughs
Calculator

How to build a calculator that neither scares off nor misleads.

The calculator is the strongest and the riskiest element of a renovation website. If it shows too low a price, the client feels deceived at the survey; if too high, they leave immediately.

The working approach:

  • calculate a range, not a single figure, and say plainly that the exact estimate comes after the survey;
  • separate labour and materials: clients want to know they can buy materials themselves;
  • offer 3–4 clear packages instead of twenty checkboxes;
  • right after the calculation, offer a free survey and sending the quote to WhatsApp;
  • keep coefficients in one table so prices can be changed without a developer.

This way an enquiry arrives with the area, renovation type and expected budget, and qualification takes the manager minutes rather than half an hour.

Mistakes

What stops a renovation website from bringing surveys.

  • Stock photos of other people’s interiors: clients recognise them from Pinterest and trust disappears.
  • A portfolio without context — a beautiful kitchen without area, duration and budget explains nothing.
  • “Price on request” instead of a per-m² price and a calculator.
  • No information on the contract, warranty and payment stages — the client’s main fear stays unanswered.
  • One “Our services” page instead of separate pages for turnkey, bathroom, office and new-build renovation — the site is not found in search.
  • The enquiry form goes to an inbox nobody reads instead of the CRM and the manager’s WhatsApp.
Price and timeline

What affects the website price.

A landing page for one direction (turnkey renovation in a new build, design project, office renovation) with a calculator and survey booking costs ₸250,000–400,000, 1–2 weeks. A company website of 15–40 pages with renovation types, portfolio, prices, calculator and two languages costs ₸600,000–1,200,000, 3–6 weeks. A website with a client portal (stages, photo reports, payments) starts from ₸1,500,000.

The price depends on the number of pages and portfolio projects, calculator complexity, CRM and Kaspi integrations, languages and amount of copy. Base prices are on the website development page.

Questions

The short version.

How much does an apartment renovation website cost?

A landing page with a calculator costs ₸250,000–400,000, a company website with portfolio, prices and two languages costs ₸600,000–1,200,000. A website with a client portal starts from ₸1,500,000.

Can we show a price if every project is different?

Yes, as a range: the calculator estimates a range by renovation type and area, and the exact estimate comes after the survey. Clients care more about the order of magnitude than an exact figure.

Where do we get portfolio photos if we never took any?

We start with current projects: foremen get a simple before/after shooting guide, and for the 3–5 best completed projects we arrange a professional shoot. We don’t use stock photos.

How long will the website take?

A landing page takes 1–2 weeks, a company website 3–6 weeks. Most of the time goes into collecting projects and prices on your side.

Will the website rank in Google and Yandex?

Structure, markup and copy are built for search from day one. A steady flow from search requires separate work — SEO for renovation companies.

Discuss a project

Need a website that books site surveys? Describe your company — we’ll propose a structure and estimate.

Tell us what types of renovation you do, how many projects are in your portfolio and whether you have a website now. We’ll reply with a structure and estimate within 1–2 business days.

We reply during working hours, usually within a couple of hours.
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