Website for veterinary clinics: prices, vets and the emergency number on the first screen.

A vet clinic website has two audiences with different decision speeds. An owner in an emergency needs three things in five seconds: is it open now, the phone number and how to get there. So the first screen shows the opening status, the on-duty vet's number, a «Call» button and a 2GIS route. Everything else is secondary for them.

A planning owner behaves differently: compares prices for vaccination, neutering and spaying, reads about vets and reviews, checks whether there is an inpatient ward, ultrasound, lab tests and grooming. They need service pages with «from» prices for cats and dogs by weight, clear surgery preparation steps and booking with a specific vet.

The third job is search. The website is built around the queries people use to find a clinic: «vet clinic» + district, «cat spaying price», «dog vaccination», «vet home visit», «24-hour vet clinic Almaty». Each service and each animal type gets its own page, not a line in a general price list.

A service landing page — cat spaying, puppy vaccination, grooming, vet home visits: one page for ads with price, terms, vet and booking. It takes 1–2 weeks, costs ₸250,000–400,000 and is a quick way to test demand.

A clinic website — 15–35 pages: all services, animal types, vets, prices, guides, branches, two languages. It is the foundation for SEO on district and price queries and for search ads on urgent queries. ₸250,000–1,200,000, 3–5 weeks.

If the clinic has a pet store with hundreds of items, a food catalogue is easier to run via Kaspi Магазин or a separate module — we discuss it separately so the website budget does not balloon.

• The phone number in small print in the footer — nobody will find it in an emergency.
• No opening hours, or hours that differ from 2GIS — an owner drives at night to a closed door and writes a review.
• «Ask for prices» instead of a price list for spaying and vaccination — the most common price queries go to competitors.
• Photos of blood and surgery on the home page — they scare rather than convince.
• One «Services» page for everything — it ranks for nothing.
• No Kazakh version where owners search in Kazakh.
• No separate prices for cats and dogs by weight — owners cannot estimate the cost of surgery and have to call, and not everyone will.

A landing page for one service is ₸250,000–400,000, 1–2 weeks. A clinic website with vets, prices, booking, guides and two languages is ₸600,000–1,200,000, 3–5 weeks. A chain website with branches, an owner account and pet records starts at ₸1,500,000.

The price grows with the number of services and animal types (each page has its own text), integration with veterinary software and CRM, a food catalogue, the Kazakh version and photo shoots of the clinic and vets. Base prices are on the website development page.