Website and B2B portal for wholesale distributors: customers see their prices, stock and balance themselves.
A regular customer needs not a pretty landing page but an account where an order is assembled in five minutes at their prices with real stock. A new one needs a catalogue that ranks for «wholesale» queries and explains how you work. We build both layers on one database connected to your 1C.
A wholesale company's website has two audiences. The first is new customers: a shop buyer, café owner or construction procurement officer searching for a supplier by category and city. They need a catalogue of the range, terms of work (minimum order, delivery, deferred payment, documents) and a clear way to request a price list or become a customer.
The second is existing customers, and for them the B2B account matters more. Login, their own contract prices, warehouse stock, repeat a past order, upload an order from Excel, see shipment status, invoices, waybills and balance. Every order placed in the account means one less call to a manager and one less error when re-entering it into 1C.
Both parts run on 1C data: products, images, price types, stock and counterparties are exported automatically, and the order goes back as a document. So the project starts with reviewing your 1C configuration, not with design.
What a wholesaler's website and portal need.
Categories, product pages with SKU, pack size, order multiple and photos; products are updated from 1C without manual entry.
Price types by customer contract: wholesale, large wholesale, dealer, chain; volume discounts. Guests see a retail price or «price after login».
Stock by warehouse in real time or refreshed every few minutes, «to order» items with an expected arrival date.
Repeat a past order, enter by SKU, upload from Excel, minimum amount and pack multiples checked before submission.
Invoices, waybills, reconciliation statements, e-invoice status, balance and credit limit — customers download them without asking accounting.
Invoices for legal entities, Kaspi Pay and Kaspi QR for small outlets, payment status from 1C.
A «become a customer» form with BIN, city and product category, an automatic deal in the CRM and an assigned manager.
Russian and Kazakh catalogue versions, fast search by name and SKU, comfortable use on a phone — buyers often order from the stockroom.
Typical structure of the website and portal.
- Home: what you supply, to whom, delivery area, terms
- Catalogue by category with filters and SKU search
- Category pages for «… wholesale» queries
- Terms of work: minimum order, delivery, deferred payment, documents
- Brands and manufacturers you work with
- Become a customer: form with BIN and contacts
- Customer account: orders, reorder, Excel upload
- Customer account: documents, e-invoices, statements, balance
- Contacts, warehouses and showroom on a map
- News: new arrivals, supplier promotions
A catalogue for new customers or an account for regular ones.
Catalogue website — the range, categories built for «wholesale» queries, terms of work and a «request a price list» form. Prices are hidden or basic, a manager handles the order. Suits you if you have few customers and the goal is attracting new ones. ₸600,000–1,200,000, 3–6 weeks.
B2B portal — all of the above plus a customer account: personal prices, stock, cart, reorder, documents and balances, two-way exchange with 1C. Pays off when regular customers number in the dozens or hundreds and managers are drowning in orders. From ₸1,500,000, 6–10 weeks.
We often start with the catalogue and build the account architecture into it, so stage two is not a rebuild.
Why B2B portals stay empty.
- Prices and stock in the portal differ from 1C — the customer gets one rejection and goes back to calling.
- No reorder or Excel upload — it is faster for the buyer to message a manager.
- Customers were never given logins or shown the portal — managers have no incentive to promote it.
- No documents or balance in the account — the customer's accountant still calls.
- A catalogue without photos and pack sizes — a call is needed to understand what to order.
- The portal does not work on a phone, and orders are placed from phones.
What affects the price of the website and portal.
A landing page for one line or brand — ₸250,000–400,000, 1–2 weeks. A catalogue website with categories, terms of work and product export from 1C — ₸600,000–1,200,000, 3–6 weeks. A B2B portal with customer accounts, personal prices, stock and two-way 1C exchange — from ₸1,500,000.
The price goes up with: number of SKUs and warehouses, a non-standard 1C configuration, several customer types with different rules, documents and e-invoices in the account, a Kazakh catalogue version, a retail storefront on the same stock. Base prices are on the website development page.
The short version.
How much does a website for a wholesale company cost?
A catalogue website costs ₸600,000–1,200,000, a B2B portal with accounts and 1C exchange starts at ₸1,500,000. We give an exact estimate within 1–2 days after reviewing your range and 1C configuration.
Which 1C versions do you work with?
With Kazakhstan configurations of 1C:Trade Management, 1C:UNF, 1C:Integrated Automation, and with MoySklad. We set up exchange through standard mechanisms or an HTTP service together with your 1C developer.
How often are stock and prices updated?
Usually every 5–15 minutes, and for fast-moving items via a live request at checkout. Contract prices change in 1C and appear in the customer's account without a manager's involvement.
Can prices be shown only to our customers?
Yes: guests see the catalogue without prices or with basic prices and a «become a customer» button, while logged-in customers see their price type, discounts and credit limit.
What happens after launch?
We hand over the site with analytics and a search-ready structure. Next come SEO for wholesale distributors and search ads for new customers as separate services.
Same service for other industries
Need a B2B portal or catalogue? Send us your product export — we will propose a structure and an estimate.
Tell us the number of SKUs and customers, which 1C you use and how you take orders now. We will reply with a portal outline and an estimate within 1–2 business days.