A website for medical clinics that converts visitors into bookings — not 'call to check the price'.
A patient visits a clinic's website with three questions: how much does the appointment cost, when is the right doctor available and how to book right now. We build a site that answers all three in 30 seconds: prices by specialty, doctor schedules and booking via a form or WhatsApp.
A medical clinic website serves three purposes simultaneously. First — convert a visit into a booking: the patient must see a specific doctor, their specialty, experience and next available slot, not a generic 'our specialists' page. A booking button appears on every screen; the lead goes to the CRM and is confirmed automatically.
Second — answer the price question. 'Call to enquire about pricing' means losing the patient. Prices by specialty, a check-up calculator, Kaspi instalment plan details and MSIC participation information must all be accessible without a phone call.
Third — search. Each specialty and service needs its own page with pricing, doctors and FAQ targeting queries like 'GP Almaty price', 'thyroid ultrasound' and 'blood test near me'. Without this structure the site will not rank for any commercial query.
What a medical clinic website must have.
Select a specialty, doctor and available slot from the HIS or CRM; automatic WhatsApp confirmation. Booking without a phone call is the key competitive advantage.
Prices for consultations, lab tests, ultrasounds and procedures — in tenge, broken down by doctor and service type. A check-up calculator for bundled programmes.
Photo, specialty, experience, education, certificates, patient reviews and direct booking from the profile page.
General practice, paediatrics, gynaecology, urology, cardiology, ultrasound, laboratory diagnostics, check-ups — each specialty has its own page with pricing, doctors and indications.
A section listing tests, turnaround times and prices; a home-visit test order form; a personal account or WhatsApp for receiving results.
Kaspi Pay on the website for prepayment and bundled programmes, Kaspi Red instalment plans for check-ups, information about MSIC participation and patient registration.
Medical licence number, list of licensed activities, public offer agreement, personal data policy and consent to processing of medical data.
Russian and Kazakh versions with correct hreflang, page load under 2 seconds on mobile, map and branch addresses, MedicalClinic and Physician structured data for search.
Typical structure of a medical clinic website.
- Home: offer, booking, specialties, doctors, reviews, address
- Specialties: individual page for each specialty with prices and doctors
- Doctors: profiles and booking for a specific specialist
- Lab tests and diagnostics: list, turnaround times, prices, online ordering
- Prices: full price list for all services
- Check-ups and bundled programmes with a calculator
- Reviews (2GIS, Google, video)
- About the clinic: equipment, licence, MSIC
- Contacts and branches with map
- Blog: doctors answering patient questions for SEO
A service landing page or a full clinic website.
A specialty landing page — check-ups, gynaecology, paediatrics, cardiology: a single ad-focused page with an offer, price, doctor and booking form. Built in 1–2 weeks, costs ₸250,000–₸400,000 and launches ad traffic faster than waiting for a full site.
A medical clinic website — 20–50 pages: all specialties, doctors, price list, lab tests, check-ups, reviews, two languages. This is the foundation for SEO and for operating multiple branches. ₸600,000–₸1,200,000, 3–6 weeks.
Optimal order: start with a landing page for the most profitable specialties and run ads to it, then build the full site with an SEO structure that drives long-term traffic.
What reduces conversion on a clinic website.
- Doctor schedules are not updated in real time: the patient books a taken slot, the receptionist calls to reschedule — frustration and loss of trust.
- No prices: a competitor with a price list on their site wins without any extra effort.
- One general phone number with no call tracking: impossible to know where the patient came from or which ad is working.
- A 'Our doctors' page with no specialties or schedules — the patient doesn't know who to book with.
- No Kazakh-language version in regions where half the patients search in Kazakh.
- No MSIC information: some patients leave without finding the answer to their main question.
What affects the cost of a medical clinic website.
A landing page for one specialty or promotion — ₸250,000–₸400,000, 1–2 weeks. A clinic website with doctors, price list, online booking and two languages — ₸600,000–₸1,200,000, 3–6 weeks. A network site with a patient account, lab results and HIS sync — from ₸1,500,000.
Price increases with: number of specialties (each needs its own page with copy), HIS and CRM integration, check-up calculator, Kazakh version, patient account. Base prices on the website development page.
The short version.
How much does a website for a medical clinic cost?
A specialty landing page — ₸250,000–₸400,000; a clinic site with doctors, price list and online booking — ₸600,000–₸1,200,000; a network site with patient account and HIS — from ₸1,500,000. We provide an estimate after a brief within 1–2 days.
Can online booking be connected to our HIS?
Yes, if the HIS has an API or a schedule widget (Damumed, Medesk, Klinika Online and others). The patient sees real available slots and the booking goes straight into the doctor's schedule. Without an API we set up booking via a form and WhatsApp with receptionist confirmation.
How do you deliver lab results online?
Via a patient account on the website with phone-number login, or by automatically sending a PDF to WhatsApp from the laboratory system. The choice depends on the lab software used by the clinic.
How long does development take?
A landing page — 1–2 weeks; a clinic site — 3–6 weeks. The longest part is gathering doctor information, the price list and specialty copy; we start on this in parallel with design.
What about ads and SEO after launch?
We deliver the site with analytics, conversion goals and a search-optimised structure. Next steps — SEO for medical clinics and neighbourhood-targeted ads as separate services.
Same service for other industries
Need a clinic website? Send us your list of specialties and doctors — we'll propose a structure and estimate.
Tell us how many specialties and branches you have, whether you have a current site and a HIS. We'll reply with a site structure prototype and estimate within 1–2 business days.