A website for manufacturers: product catalog, documents and a quote request in two clicks.
A plant's website is visited by the customer's engineer, buyer and director — and each looks for something different: specifications and drawings, price and lead time, certificates and company details. We build a site where all of this is found in a minute, and a quote request with the selected items goes straight into the CRM.
A manufacturer's website works as a technical reference and a sales department at the same time. The customer's engineer needs dimensions, materials, tolerances and the applicable standard, plus a downloadable data sheet and drawing. The buyer needs the minimum order quantity, production lead time and delivery terms. Without this data the plant does not make the supplier list, even if the product fits.
The second job is the request for quotation. A quote basket works best: the visitor adds items from the catalog, specifies volumes and attaches a specification or drawing, and the request goes into the CRM with the list of products. The manager gets a ready basis for pricing instead of an email saying «send us your price list».
The third is trust and search. Photos and video of the workshop, equipment, production capacity, ST-KZ and EAEU certificates, the industries you supply. Each product group is a separate page targeting queries like «… manufacturer Kazakhstan» and «… wholesale from the manufacturer».
What a plant's website needs.
Product groups and items with specifications, filters by size, material and application. Data is loaded from 1C or a spreadsheet, not typed in by hand.
Technical specifications, standard, photos, drawing, PDF data sheet, minimum order quantity, lead time and an «Add to quote request» button.
The visitor builds a list of items with quantities, attaches a specification or drawing and sends it in one form. The request lands in the CRM with the product list.
ST-KZ certificate, domestic producer status, EAEU certificates and declarations, ISO, company details — in one searchable section.
Workshop, equipment, lab, warehouse, capacity in numbers. Real footage instead of stock images is the main argument for a new customer.
Partnership terms, geography, a dealer application form, and a login to a portal with prices, stock and order history.
Pages for application industries — construction, oil and gas, agriculture, retail — with typical solutions and projects where your products are in use, if the customer allowed publication.
Russian and Kazakh versions for the domestic market, English for exports, hreflang, Product and Organization markup, load time under 2 seconds on mobile.
Typical structure of a manufacturer's website.
- Home: what you make, for whom, capacity, key product groups, quote request
- Catalog: product groups and item pages with specifications
- Application industries: a separate page for each
- Production: workshop, equipment, quality control, video
- Certificates and documents
- For dealers: terms, geography, application, portal login
- Delivery, shipping and payment terms
- Projects and deliveries
- About and contacts with a map of the plant
- Articles: product selection, material comparisons, answers for engineers
A landing page for one line or a website for the whole plant.
A landing page for a product line — for example, one product type you want to promote with ads: specifications, documents, production photos and an RFQ form. 1–2 weeks, ₸250,000–₸400,000. Good for quickly testing demand with search ads.
A catalog website — from dozens to hundreds of items, application industries, documents, dealers, two or three languages. This is the foundation for SEO and for working with large customers. ₸600,000–₸1,200,000, 3–6 weeks.
A catalog synced with 1C plus a dealer portal — prices and stock update automatically, partners place orders themselves. From ₸1,500,000; the timeline depends on the state of your item master in 1C.
What keeps a plant from getting leads from its website.
- A catalog without specifications — the engineer cannot check compatibility and goes to whoever has a parameter table.
- «Price on request» with no minimum order or lead time — the buyer cannot tell whether it is worth writing at all.
- Certificates hidden or expired — in a tender this is a reason to exclude the supplier.
- One phone number for everything: dealers, customers and job applicants all call the same reception.
- Workshop photos from ten years ago or stock images instead of real production.
- The catalog on the website differs from 1C — the manager keeps explaining that an item has been discontinued.
What drives the price of a manufacturer's website.
A landing page for a product line costs ₸250,000–₸400,000, 1–2 weeks. A website with a catalog, documents, a quote basket and two languages costs ₸600,000–₸1,200,000, 3–6 weeks. A catalog with automatic 1C sync, an English version and a dealer portal starts at ₸1,500,000.
The price goes up with: the number of product groups and the level of detail on product pages, 1C and CRM integration, a third language, calculators and product configurators, photo and video shoots of production. Base prices are on the website development page.
The short version.
How much does a website for a manufacturer cost?
A landing page for a product line costs ₸250,000–₸400,000, a catalog website with quote requests ₸600,000–₸1,200,000, and a catalog synced with 1C plus a dealer portal from ₸1,500,000. We give an exact estimate within 1–2 days after a brief.
Can the catalog and prices be pulled from 1C?
Yes, if the item master in 1C is kept tidy: groups, attributes, units of measure. We set up a scheduled exchange; public prices can be hidden and shown only to dealers after login.
Should a plant show prices on its website?
Not necessarily exact ones, but a reference point is needed: a «from» price, minimum order and lead time. This filters out irrelevant requests and speeds up the customer's decision. Individual dealer prices go into the portal.
How long does development take?
A landing page takes 1–2 weeks, a catalog website 3–6 weeks. Collecting specifications, documents and product photos takes the longest, so we start with a catalog inventory and an on-site shoot.
What about promotion after launch?
We hand over the site with analytics, quote request goals and a search-ready structure. Then come SEO for manufacturers and search ads as separate services.
Same service for other industries
Need a plant website? Send your catalog or price list — we will propose a structure and an estimate.
Tell us how many product groups and items you have, whether your item master is in 1C, and whether you need a dealer section and an English version. We will reply with a structure and an estimate within 1–2 business days.