Search ads for food delivery services: high-intent queries into paid orders.
Someone searching for "roll delivery almaty" wants to order right now. We run Google Ads on cuisine and district queries, direct traffic to menu pages with an order button and Kaspi Pay, and measure paid orders — not clicks.
Search advertising for food delivery means capturing ready-made demand. Queries like "sushi delivery almaty", "pizza with delivery bostandy", "order plov astana" mean the person is already hungry and choosing who to pay. The goal of search ads is to appear first in results with a clear offer: cuisine, delivery time, price, and an order button.
In Kazakhstan, Google dominates search, so we start with Google Ads: search campaigns by cuisine and district, local campaigns with a map, remarketing for those who viewed the menu but didn't order. We add Яндекс Директ second — it provides additional volume on Russian-language queries in Almaty and Astana at a lower cost per click.
Phone calls are tracked with call tracking; online orders through the pixel and CRM: the report shows the cost of a paid order per campaign and cuisine, and the budget is redistributed to where orders are cheapest.
What's included in managing search ads for food delivery services.
Queries for each cuisine and menu category with geo-targeting to delivery districts; negative keywords — "vacancies", "recipe", "pickup" where there's no pickup.
Separate campaigns for sushi and rolls, pizza, burgers, national cuisine, local queries, and brand; separate budgets and bids by cuisine.
Headlines with delivery price, time ("in 40 minutes"), promotion, and Kaspi Pay; extensions — address, phone, links to menu categories.
A page for each advertised cuisine with menu, prices, delivery time, and an order button — instead of the website homepage.
Shown on Google Maps for "food delivery near me" queries, one-tap directions and call, up-to-date business hours.
Brand protection: ads on your service name so competitors don't intercept your customers in search.
Bringing back visitors who viewed the menu but didn't order: banners with dishes and a first-order promo code.
Cost per click, cost per lead, cost per paid order by campaign and cuisine; weekly budget reallocation based on data, not intuition.
Campaigns and queries.
- Search "Sushi and rolls": sushi delivery + city/district, order rolls, sushi price
- Search "Pizza": pizza with delivery + city, order pizza online
- Search "National cuisine": plov delivery, shashlik with delivery, lagman order
- Search "Burgers and fast food": burger delivery, fast food with delivery
- Search "Local": food delivery + district/street/nearby, fast delivery
- Brand: name of the food delivery service
- Google Maps local campaigns
- Remarketing: website visitors without an order
- Яндекс Директ: duplicates of priority campaigns for ru-language queries
How to beat Glovo and Chocofood in search ads.
Aggregators dominate for general queries like "food delivery almaty" — competing there is expensive. But for specific cuisine and district queries ("sushi delivery medeu district", "pizza bostandy"), your own food delivery service can outrank an aggregator if the landing page is relevant to the query and the price and delivery time are stated in the ad.
Important: aggregators cannot run ads with your brand name without violating the rules — protect your brand with a branded campaign. These are cheap clicks from people who already know you and are searching directly.
What an order from search ads costs.
Kazakhstan benchmarks: a click on food delivery queries — ₸100–₸400 depending on cuisine and district; branded queries — ₸30–₸100. A lead or call — ₸500–₸2,000. A paid order — ₸1,500–₸5,000 with a good landing page and fast confirmation. Branded campaigns deliver the cheapest orders — these are customers who already chose you but searched in Google instead of going directly to the site.
What affects the price of managing search ads.
Managing one platform for one food delivery service — ₸150,000–₸250,000 per month; Google and Яндекс together, multiple zones, or two languages — ₸250,000–₸400,000. Ad budget is separate, minimum ₸200,000 per month. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Cuisine-specific landing pages are quoted separately as landing pages. General terms on the search advertising page.
The short version.
How much do search ads for food delivery cost?
Management from ₸150,000 per month plus a budget from ₸200,000. In competitive niches (sushi, pizza) in Almaty, a budget from ₸250,000 is needed for a meaningful order volume.
Google or Яндекс for food delivery in Kazakhstan?
We start with Google Ads — the dominant search engine in Kazakhstan. We add Яндекс Директ second: lower cost per click, smaller volume, relevant for Russian-speaking audiences in Almaty and Astana.
Can ads lead to the website homepage?
They can, but conversion is 2–3 times lower. We build separate landing pages for each cuisine with the menu, prices, and an order button — this improves conversion and lowers the cost per order.
How do you measure results when orders come in by phone?
Call tracking: each campaign is assigned a dynamic number, calls are recorded and attributed to the query. Online orders are tracked via pixel and CRM. The report shows the cost per order by cuisine and campaign.
Is account verification needed to advertise food delivery?
For standard food delivery, no verification is needed. If the menu includes alcohol, a license confirmation and compliance with Kazakhstan's alcohol advertising legislation will be required.
Same service for other industries
Want orders from high-intent queries? Send us your cuisine list and delivery zones — we'll calculate the budget.
Tell us your city, priority cuisines, current website, and ad budget. We'll respond with a cost-per-order forecast and campaign plan within 1–2 business days.