Analytics: what a customer costs from every channel.
We set up tracking of enquiries, calls and sales by source, from the click to the deal in the CRM. So that advertising decisions are made on figures and the ad accounts learn from real buyers.
Who it is for
- Companies that spend on advertising and do not know which channel brings customers.
- Businesses with several entry points: website, app, WhatsApp, calls, Instagram.
- Online stores that need e-commerce tracking in GA4 and Metrica and data for Shopping campaigns.
- Teams that have GA4 and Metrica installed, but the goals are not set up or the numbers do not add up.
What you get.
What is already installed, what is counted incorrectly, where data is lost. A list of fixes.
Installed through Google Tag Manager, events and goals on forms, buttons, WhatsApp, calls, scrolls, video.
Number substitution by source, call recording, CRM integration.
Views, cart, purchases, revenue in GA4 and Metrica, passed to advertising.
Server-side event delivery to Meta, TikTok and Google Ads: bypasses blockers and gives the ad accounts complete data.
Linking the enquiry to the deal in amoCRM or Bitrix24: you see which channel brings money, not just enquiries.
Looker Studio or Metabase: spend, enquiries, sales, cost per customer by channel. Updated daily.
Firebase, events, funnels, attribution of installs from advertising.
What is counted and how, so that any advertising contractor works with the same figures.
Without analytics, advertising is a lottery.
A typical picture: Google Ads shows 80 conversions, Metrica shows 45 goals, the CRM has 20 deals, and the manager says 'nobody comes from the internet'. Everyone counts differently and decisions are made by guesswork.
We set up a single source of truth: every enquiry is tagged with its channel, every deal in the CRM is linked to an enquiry, and the dashboard shows that Google brought 12 sales worth ₸400,000 on a spend of ₸150,000, while Instagram brought 8 sales worth ₸200,000 on a spend of ₸180,000. From there the budget is reallocated on those figures.
In Kazakhstan half of all enquiries come through WhatsApp and phone calls. Those need counting too, and we know how.
From enquiry to result.
- 1Audit
Existing trackers, goals, CRM, ad accounts. A map of what should be counted. 2–3 days.
- 2Setup
Tag Manager, events, goals, call tracking, e-commerce tracking, server-side events. 1 week.
- 3CRM link
Tags on enquiries, deals passed back to analytics and advertising.
- 4Dashboard
One screen with spend, enquiries, sales and cost per customer by channel.
- 5Verification and handover
We reconcile the figures between systems, document everything and train the team.
What affects the price.
A basic setup of GA4, Metrica and goals through Tag Manager for a website is ₸100,000–150,000. With call tracking, e-commerce tracking and the Conversions API it is ₸200,000–350,000. End-to-end analytics with CRM and a dashboard is ₸300,000–500,000.
Call tracking and dashboard services are paid by you at their own rates. Ongoing analytics is covered by support or ad management.
We do this for ourselves too.
In our own products we count everything: the cost of a school subscription in 1Study by channel, install-to-payment conversion, and billing events sent to Google Ads and Meta through our own Conversions API service. We set up the same service for clients, and the integration takes days.
The short version.
How much does analytics setup cost?
From ₸100,000 for GA4, Metrica and goals, up to ₸500,000 for end-to-end analytics with CRM and a dashboard.
Why do we need Tag Manager?
So that trackers, pixels and events can be added and changed without touching the site's code. One container, and any advertising contractor gets the data they need without a developer.
Can you count enquiries from WhatsApp?
Yes: a click on the WhatsApp button is recorded as an event with its source, and with WhatsApp integrated into the CRM, the deal itself as well.
What is the Conversions API and do we need it?
Server-side delivery of events to Meta and TikTok, bypassing browser blockers and iOS restrictions. The ad accounts see 20–40% more conversions and optimise better. Anyone spending more than ₸200,000 a month on social ads needs it.
How long does it take?
A basic setup 3–5 days, end-to-end analytics with CRM 1–2 weeks depending on access.
Not sure where your customers come from? We will set up the tracking.
Tell us which advertising channels you use and whether you have a CRM and call tracking. We will come back with an audit and an estimate.