Digital for food delivery services: own order channel, app, and zone-based ads.
Aggregators take 20–35% of every order and keep your customer data. We build your own channel: a website with an online menu, an app with courier tracking and push notifications, a CRM with a loyalty program, and ads strictly within your delivery zones.
Six solutions for food delivery services.
Online menu with modifiers, delivery zones, Kaspi Pay, courier tracking, two languages.
from ₸300,000Mobile appMenu, cart, courier tracking, pushes, loyalty program, Kaspi Pay. iOS and Android.
from ₸2,500,000CRM & automationAll orders in one queue, WhatsApp notifications, promo codes, reactivation, analytics by district.
from ₸350,000SEOPages for cuisines and districts, 2GIS and Google maps, Kazakh version. Results in 3–4 months.
from ₸200,000/moTargeted adsInstagram and TikTok by delivery zone, first-order offers, promo codes, leads to WhatsApp and CRM.
from ₸150,000/moSearch adsGoogle Ads on cuisine and district queries, menu pages, Kaspi Pay, call tracking, cost per order.
from ₸150,000/moFood delivery in Kazakhstan operates in two modes: through aggregators — Glovo, Yandex Eda, Chocofood — with a 20–35% commission and no access to customer data, or through your own channel where you control pricing, your customer base, and repeat orders. Most services start with aggregators for the traffic, but quickly hit an economic wall: at an average order value of ₸3,000–₸5,000, the commission wipes out the entire margin.
Your own channel means a website with a menu and online payment, an app with courier tracking and push notifications, a loyalty program with promo codes, and ads targeting the specific areas you actually deliver to. A customer who placed their first order through an aggregator should place the next one directly with you — cheaper for them and more profitable for you.
Below is what we do for food delivery services and dark kitchens: each area has its own page with features, integrations, and pricing.
What food delivery services come to us with.
- All orders flow through aggregators: a 20–35% commission makes unit economics negative, and the customer base stays with the platform.
- There is a website, but the menu is outdated, there is no online payment or delivery zones — customers can't tell if you deliver to them and leave.
- Orders via phone and Instagram get lost: no unified queue, couriers don't have addresses, repeat orders rely entirely on the operator's memory.
- No loyalty program or promo codes — customers order once and go back to the aggregator, where they see competitors right next to you.
- Ads are targeting the whole city, while delivery only covers three districts: the budget is spent on clicks from people who get turned away.
- No courier tracking — customers call the operator every ten minutes, support load grows, and reviews suffer.
What matters specifically in Kazakhstan.
- Kaspi Pay is the most popular online payment method in Kazakhstan; without a Kaspi Pay button on the website and in the app, some customers simply won't complete their order.
- Aggregators as initial traffic — Glovo, Yandex Eda, and Chocofood bring in the first customers, but your own channel should win them back with a promo code on the second order; this is the standard growth strategy in the Kazakhstan market.
- WhatsApp is the primary channel for support and notifications: order status, delivery delays, confirmations — customers expect all of this in WhatsApp, not via SMS.
- 2GIS — many people search for food delivery through 2GIS and maps; a listing with a menu, photos, and an order link drives as much traffic as advertising.
- Two languages — the website and app in Russian and Kazakh; in Astana, Shymkent, and regional cities, a Kazakh-language menu and interface increases conversion among the local audience.
- POS and kitchen integration — r_keeper, iiko, and similar systems are common in Kazakhstan's food service industry; orders from the website or app should go directly to the kitchen without manual re-entry.
A sequence that pays off faster.
- Website with menu and online payment — the minimum viable own channel, launchable in 2–3 weeks and immediately ready for advertising.
- CRM with a repeat-order funnel — promo codes, WhatsApp pushes, reactivation for "hasn't ordered in 14 days"; pays off faster than an app.
- Zone-based targeting — ads strictly in the areas you actually deliver to; first orders within 1–2 weeks.
- App — once your own customer base exceeds 1,000–2,000 people and you need a loyalty program with push notifications; lowers the cost of repeat orders.
- SEO and search ads — long-term traffic from branded and category queries; results in 3–5 months.
Why your own channel beats the aggregator.
At an average order value of ₸4,000 and a 25% aggregator commission, you give away ₸1,000 per order. At 500 orders per month, that's ₸500,000 — the cost of building a website with a menu and payment. In other words, the website pays for itself in one month if you shift even a third of orders to it.
The real savings are higher: your own channel gives you a customer base you can activate with promo codes and push notifications at no additional cost. According to market data, the cost of a repeat order through your own app is 4–6 times lower than acquiring a new customer through an aggregator. That is why major food delivery services in Kazakhstan invest in their own channels while maintaining a presence on the platforms.
Questions from food delivery services.
How much does a food delivery website with an online menu cost?
A landing page with a menu and order form — ₸250,000–₸400,000; a full website with delivery zones, Kaspi Pay online payment, a customer account, and POS integration — ₸600,000–₸1,200,000. Details on the food delivery website page.
Do I need an app, or is a website enough?
A website with online payment and WhatsApp notifications is enough to start. An app pays off once your own customer base exceeds 1,000–2,000 people: push notifications about promotions and courier tracking bring customers back cheaper than any advertising. More details — food delivery app.
How do I set up ads only for my delivery zones?
In social targeting — polygons or a radius around your delivery zones in Meta Ads, excluding areas you don't deliver to. In search ads — geo-targeting by district and negative keywords for addresses outside the zone. More details — targeting for food delivery.
How do I move customers from the aggregator to my own channel?
A promo code for the second order included with the receipt or packaging, a QR code linking to the website or app, a WhatsApp broadcast to your phone number base. CRM automates this process: the customer receives a promo code the day after their first order.
Can website orders be integrated with our POS system?
Yes, r_keeper and iiko have ready-made API integrations; orders from the website or app go to the kitchen automatically without manual re-entry. More details on the food delivery CRM page.
Other industries
Running a food delivery service? Describe your task — we'll tell you where to start and what it costs.
Tell us how many orders per day, which delivery zones you cover, whether you have a website and a POS system. We'll respond with a plan and estimate within 1–2 business days.