A website for education centres where people book a trial lesson instead of calling to “check the schedule”.
A prospective student or parent comes to the website with three questions: what courses there are, how much they cost and when the next class is. We build a website that answers all three without a call to the administrator — with a schedule, prices and a trial lesson booking button.
An education centre's website has one main job — to bring a person to a trial lesson. That takes three things: a clear schedule with real dates and times, prices instead of “call us” and a booking button that works right now. If any of the three is missing, the person closes the tab and goes to a competitor with a public price list.
The second job of the website is to separate audiences. English for children, UNT preparation for high-school students, IELTS for adults and IT programmes for young people are different people with different questions. Each programme should have its own page with the curriculum, teacher, format and price, not a paragraph in a general list.
The third job is search. Queries like “English courses Almaty”, “UNT preparation price”, “kids' courses near me” bring a hot audience. Each cluster gets its own page, each city or district its own entry point. Plus a Kazakh version: “ағылшын тілі курстары”, “ҰБТ дайындық” — there is noticeably less competition for these queries.
What an education centre's website needs.
An up-to-date group schedule with dates, times and the number of available places. A “Book a trial lesson” button on every course page — the request goes to the CRM tagged with the programme.
A separate page for each programme: curriculum, levels, format (in-person/online), duration, price, next group, teacher and graduate reviews.
Profiles with photos, education, certificates and experience. For language courses — language level and methodology; for UNT — student results; for IT — a portfolio.
A public price list by course and format, Kaspi Red instalments, Kaspi Pay on the website. A price calculator for programmes with multiple modules.
Graduates' UNT and IELTS scores, certificates, student stories, video reviews from parents. This is the main argument when choosing a centre.
If the centre teaches online — a section describing the platform, screenshots of the student account and a link to 1Study. This answers the “how does it work” question.
Russian and Kazakh versions with correct hreflang, pages for districts and cities, a map with branch addresses, EducationalOrganization markup for search.
Loads in under 2 seconds on a phone: most enquiries come from mobile after a click on Instagram or 2GIS. The booking form takes one step.
Typical structure of an education centre website.
- Home: offer, programmes, upcoming groups, teachers, reviews, address
- Programmes: a separate page for each course with curriculum, price and schedule
- Schedule: a combined schedule of all groups filtered by programme and format
- Teachers: profiles and booking with a specific teacher
- Prices and instalments: price list, Kaspi payment, instalment terms
- Results: UNT/IELTS scores, certificates, graduate stories
- Reviews: 2GIS, Google, video
- About the centre: methodology, licence, equipment, history
- Contacts and branches with a map
- Blog: answers to students' and parents' questions for SEO
A landing page for one course or a website for the whole centre.
A course landing page — UNT prep, IELTS, coding for kids: one page for advertising with the curriculum, price, teacher and trial lesson booking. Built in 1–2 weeks, costs ₸250,000–400,000 and goes live in ads faster than a full website.
A centre website — 15–30 pages: all programmes, teachers, schedule, results, reviews, two languages. This is the foundation for SEO and for a centre with several programmes. ₸600,000–1,200,000, 3–5 weeks.
Often the right order is: first a landing page for the most popular programme plus seasonal ads, then a full website built on a foundation that is already bringing in students.
What stops an education centre website from converting.
- A schedule that says “ask the administrator” — the person will ask a competitor with a public schedule.
- All courses on one page with no split by level or audience — it ranks for no query and answers no specific question.
- No prices: “cost is calculated individually” only works if you have no competitors.
- A five-field booking form instead of a “Message us on WhatsApp” button — every extra field lowers conversion.
- No Kazakh version in regions where half the audience searches in Kazakh.
- The website is not mobile-friendly: most clicks from Instagram and TikTok come from phones.
What affects the price of an education centre website.
A landing page for one course costs ₸250,000–400,000, 1–2 weeks. A centre website with courses, schedule, teachers and two languages costs ₸600,000–1,200,000, 3–5 weeks. A website for a network of branches with a student account and 1Study integration starts from ₸1,500,000.
The price goes up with: the number of programmes (each is a separate page with copy), integration with 1Study and a CRM, a price calculator, a Kazakh version, an online schedule with real slots. Base prices are on the website development page.
The short version.
How much does a website for an education centre cost?
A landing page for one course costs ₸250,000–400,000, a centre website with schedule, courses and two languages ₸600,000–1,200,000, a network website with a student account from ₸1,500,000. We give an exact estimate within 1–2 days after the brief.
Can an online schedule be connected to the website?
Yes: if the centre uses 1Study, the schedule syncs automatically. Without 1Study we build the schedule via Google Sheets or a built-in module — students see current groups and available places.
Do we need a Kazakh version of the website?
In Almaty it is advisable; in Astana, Shymkent and the regions it is essential. Queries like “ағылшын тілі курстары” and “ҰБТ дайындық бағасы” bring a separate flow with minimal competition.
How can we show student results without breaching privacy?
We publish UNT and IELTS scores with the student's consent: name, score, photo — or anonymously with only the score and year. We provide a consent template.
What about advertising and SEO after launch?
We hand over the website with analytics set up and a structure ready for search. After that — SEO for education centres and seasonal targeted ads as separate services.
Same service for other industries
Need a website for your centre? Send us your course list and schedule — we will propose a structure and an estimate.
Tell us which programmes you run, whether you have a current website and whether you need integration with 1Study or a CRM. We will reply with a structure prototype and an estimate within 1–2 business days.