Website for car service centres that turns an enquiry into a booking, not a call to voicemail.

A car service centre website solves three tasks at once. The first is removing price uncertainty: "please call for a quote" sends the customer straight to a competitor who lists prices. You need prices by make and model — even a "from" range — and a calculator for estimating service costs by mileage and schedule. A customer who sees a number calls with the intention of booking, not comparing.

The second task is booking without a phone call. Most customers message on WhatsApp or fill in a form rather than call. The "Book now" button should open WhatsApp with a pre-filled message or a form with a choice of service, date and time — the request goes into the CRM and is confirmed automatically.

The third task is search. The website is built around queries like "oil change Almaty", "tyre fitting price", "bodywork repair Astana", "Toyota service". Each service gets its own page with prices, turnaround times and make — not a paragraph on the homepage. That's the foundation for SEO and the landing point for ads.

A service landing page — for tyre fitting, detailing or bodywork repair: a single page for an ad campaign with an offer, price, technician and booking form. Built in 1–2 weeks, costs ₸250,000–₸400,000, and recoups the ad spend faster than a generic site without focus.

A full repair shop website — 15–30 pages: all services, prices by make, technicians, portfolio, reviews, two languages. This is the foundation for SEO and for a multi-service centre. ₸600,000–₸1,200,000, 3–5 weeks.

The right order is often: start with a landing page for the most profitable service and run ads to it, then build the full site based on the structure that's already bringing in customers.

• "Call for a price" instead of a price list — the customer will call the competitor who lists prices on their website.
• All services in one list on the homepage — ranks for nothing in search.
• A booking form with only a phone number field and no service or time selection — the service advisor doesn't know why they're calling.
• Stock photos of cars instead of real photos of the workshop, lifts and work in progress.
• No Kazakh version in regions where a significant share of searches are in Kazakh.
• The site takes 5–7 seconds to load on a phone — the customer leaves before seeing the price list.

A landing page for a single service — ₸250,000–₸400,000, 1–2 weeks. A full repair shop website with prices by make, online booking, portfolio and two languages — ₸600,000–₸1,200,000, 3–5 weeks. A multi-location network site with a customer account and 1C integration — from ₸1,500,000.

Price increases with: number of services and pages, a service cost calculator with a make-specific schedule database, 1C and CRM integration, Kazakh version, photography of technicians and the workshop. Base terms on the website development page.