Social ads for food delivery services: orders from your delivery zone, not clicks from across the city.
Showing ads to people outside your delivery zone means paying for rejections. We run Instagram and TikTok campaigns strictly within your zone polygons with first-order offers, promo codes, and promotions; leads go to WhatsApp and CRM, where an operator confirms the order in a minute.
In social ads for food delivery, two levers matter: geography and the offer. Geography means precise delivery zone polygons in Meta Ads, not a city-wide radius: ads are shown only to people you can actually deliver to. The offer means a specific benefit: "free delivery on your first order", "promo code -20% until Friday", "new menu item — be the first to try it". Generic "tasty food with delivery" doesn't work.
The second layer is visual content. Videos of the kitchen, cooking process, and finished dishes in real conditions perform 2–3 times better than studio photos. TikTok and Instagram Reels with short clips about dishes and promotions generate cheap impressions and good conversion on the first order.
Leads come in via WhatsApp with an auto-reply or through a lead form with instant transfer to CRM; an operator confirms the order in 1–2 minutes. We measure paid orders per campaign and cuisine, not clicks.
What's included in managing ads for food delivery services.
Delivery zone polygons in Meta Ads, exclusion of out-of-zone addresses, separate campaigns by district with different offers and delivery times.
A promo code for the first order, free delivery, a weekly deal — a specific benefit in the headline, not generic words about tasty food.
Clips of the kitchen, cooking, and finished dishes for Reels and TikTok; we test 6–10 variants and keep what works.
Website and Instagram visitors who watched the video but didn't order; a reminder with a promo code and new menu item.
Campaigns for existing customers: a promotion for those who haven't ordered in 14 days, an exclusive offer for regulars.
Similar audiences based on the CRM customer base — the cheapest first orders once 500–1,000 customers have accumulated.
A WhatsApp inquiry with an auto-reply and promo code, or a lead form with CRM transfer; the operator sees the order instantly.
Weekly budget optimization across cuisines and districts; monthly report: orders, average order value, cost of first order by campaign.
Campaign structure.
- Campaign "First order": new audience by zone, promo code, kitchen video
- Campaign "Weekly promotion": discount on a category, limited time
- Campaign "New menu item": new dish announcement, engagement
- Campaign "For regulars": exclusive offer to the customer base
- Retargeting: website, Instagram, 50%+ video views
- Lookalike from CRM customer base
- TikTok: short clips of the kitchen and dishes
- Separate ad sets by district with different delivery times
Food delivery advertising restrictions.
Meta and TikTok have no strict restrictions for food delivery, but there are nuances: alcohol cannot be advertised without account verification and compliance with Kazakhstan's legislation, and misleading discount claims ("was ₸10,000, now ₸1,000" without a real price list) are not allowed. Promo codes and offers must be genuine and active at the time the ad is shown. We write copy and visuals that comply with platform rules from the start, so the account doesn't receive warnings.
What the first order from social ads costs.
Based on our experience and Kazakhstan market data: a click on a food delivery ad — ₸50–₸200; a lead (WhatsApp inquiry or lead form) — ₸500–₸2,000; a paid first order — ₸1,500–₸5,000 depending on the city, competition, and offer. At an average order value of ₸3,000–₸5,000 and a 30–40% repeat order rate, unit economics work out by the second order. The key factor is confirmation speed: if the response takes longer than 5–10 minutes, some orders go to a competitor.
What affects the price of managing social ads.
Managing ads for one service on one platform — ₸150,000–₸250,000 per month; two platforms (Instagram + TikTok) or multiple zones with separate campaigns — ₸250,000–₸400,000. Ad budget is paid separately, minimum ₸200,000 per month. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Video creative production is quoted separately. General terms on the targeted advertising page.
The short version.
How much do social ads for food delivery cost?
Management from ₸150,000 per month plus an ad budget from ₸200,000. In competitive districts of Almaty and Astana, a budget from ₸250,000 is needed for a meaningful order volume.
Instagram or TikTok — which is better for food delivery?
Instagram reaches a more mature, higher-spending audience; TikTok reaches a younger audience with cheaper impressions. We start with Instagram and add TikTok second to test video content featuring the kitchen.
How soon will orders come in?
First leads arrive within the first days after launch; a stable cost per order is reached in 2–3 weeks after campaign learning and creative selection.
Do I need a website to launch social ads?
For lead forms and WhatsApp — no, but a landing page with the menu, delivery zones, and Kaspi Pay improves conversion. We often build a landing page in 1–2 weeks in parallel with campaign setup.
What do you consider a result?
Paid orders per campaign and cuisine, their cost and revenue — tracked through Meta Pixel, CRM, and order data. Clicks and reach are not results.
Same service for other industries
Need orders from your delivery zone? Describe your cuisine and districts — we'll propose campaigns and a budget.
Tell us your city, delivery zones, priority cuisines, and current ad budget. We'll respond with a campaign plan and forecast within 1–2 business days.