A website for dental clinics where patients book — not 'ask for the price'.
A patient visits a clinic's website with three questions: how much does it cost, who is the doctor, and can I book right now. We build a website that answers all three in 30 seconds — with a price list, doctor profiles, and two-tap booking via WhatsApp or a form.
A dental clinic website sells expensive and anxiety-inducing services, so its job is to remove fear and uncertainty. Fear is removed by doctors with real faces, years of experience, and certificates; before/after photo galleries; genuine reviews; and an honest section on anesthesia and guarantees. Uncertainty is removed by a price list with 'from' prices for each service and a calculator for implants and braces.
The second goal is booking without a phone call. Younger patients don't call: they need a 'Book Now' button that opens WhatsApp with a pre-filled message or a form with doctor and time selection. The inquiry must go into the CRM and be confirmed automatically.
The third goal is search visibility. The site is built around the queries people use to find a clinic: service + city, service + price, 'children's dentist', 'dentist near me', and neighborhood names. Each service gets its own page with a price, steps, and doctors — not a paragraph on a general page.
What a clinic website must have.
A booking button on every screen: WhatsApp with a pre-filled message, a form with doctor and time selection, or a schedule widget from the HIS. The inquiry goes to the CRM tagged with the page source.
Prices for each service in tenge, updated from a single table. For implants and braces — a calculator with a range and Kaspi installment option.
Profile cards with photo, specialization, years of experience, certificates, and reviews. Book a specific doctor directly from their card.
Implants, braces and aligners, veneers, cavity treatment, extractions, hygiene, whitening, children's dentistry — each with its own page covering price, steps, indications, and FAQ.
A patient-consented work gallery, 2GIS and Google reviews loaded dynamically, video testimonials. This is the primary decision factor when choosing a clinic.
Kaspi Red, 0-0-12 installment plan for high-ticket services, Kaspi Pay on the website for deposits and hygiene packages.
Medical license, offer agreement, personal data policy, contraindications — a legal requirement and a trust factor.
Russian and Kazakh versions with correct hreflang, page load under 2 seconds on mobile, map and branch addresses, Dentist and MedicalClinic schema markup for search.
Typical dental clinic website structure.
- Home: offer, booking, key services, doctors, reviews, address
- Services: individual page per service with price and steps
- Prices: full price list and calculators
- Doctors: profiles and book-a-doctor
- Before/after gallery
- Reviews (2GIS, Google, video)
- Promotions and installments
- About: equipment, license, sterilization
- Contacts and branches with map
- Blog: answers to patient questions for SEO
A service landing page or a full clinic website.
A service landing page — implants, braces, veneers, children's dentistry: one page built for ads with an offer, price, doctor, and booking. Takes 1–2 weeks, costs ₸250,000–₸400,000, and pays back ad spend faster than a full site.
A clinic website — 15–40 pages: all services, doctors, price list, reviews, branches, two languages. This is the foundation for SEO and for multi-branch networks. ₸600,000–₸1,200,000, 3–5 weeks.
The right order is often: start with a landing page for the highest-margin service and run ads to it, then build the full site on a foundation that's already bringing in patients.
What kills conversion on a dental website.
- 'Ask the receptionist for the price' instead of a price list — the patient will ask a competitor.
- Stock photos of smiles instead of real doctors and clinic interiors.
- An eight-field form instead of a 'Book via WhatsApp' button.
- All services on one page — it won't rank for any single query.
- No Kazakh version in regions where half the searches are in Kazakh.
- A page-builder site that takes 6 seconds to load on mobile — the patient closes the tab.
What affects the price of a clinic website.
A landing page for one service — ₸250,000–₸400,000, 1–2 weeks. A clinic website with doctors, price list, online booking, and two languages — ₸600,000–₸1,200,000, 3–5 weeks. A network site with branches, a patient account, and HIS sync — from ₸1,500,000.
Price increases with: number of services (each needs its own page with content), HIS and CRM integration, calculators, the Kazakh version, and a photo shoot of doctors and the clinic. Base prices are on the website development page.
The short version.
How much does a dental clinic website cost?
A service landing page — ₸250,000–₸400,000; a clinic website with online booking, price list, and two languages — ₸600,000–₸1,200,000; a multi-branch network site — from ₸1,500,000. We provide an exact estimate after a brief within 1–2 days.
Can online booking be connected to our HIS?
Yes, if the HIS has an API or a schedule widget (Medesk, iDent, Клиника Онлайн, and others). The patient then sees real available slots, and the booking goes straight into the schedule. Without an API, we set up booking via a form and WhatsApp with receptionist confirmation.
Are before/after photos needed, and how do patient consents work?
They're essential — this is the primary decision factor. We publish only with written patient consent, without faces if preferred; we provide a consent template.
How long does development take?
A landing page — 1–2 weeks; a clinic website — 3–5 weeks including copywriting and photography. The longest part is gathering the price list and doctor information, so we start there.
What about ads and SEO after launch?
We deliver the site with configured analytics, goals, and an SEO-ready structure. After that, SEO for dental clinics and local advertising are separate services.
Same service for other industries
Need a clinic website? Send us your price list and doctor list — we'll propose a structure and estimate.
Tell us how many services and branches you have, whether you have a current website and an HIS. We'll reply with a site structure prototype and estimate within 1–2 business days.