A website for jewelry stores: a catalog with hallmark, weight and price in tenge.
A jewelry buyer wants to see the piece up close, know its fineness, weight, size and price, and understand whether they can pay in installments and try it on. We build a catalog website that answers all of this without a chat, and connect it to your inventory so prices and availability stay current.
A jewelry store website sells something you cannot touch through a screen, so photos and data matter most. We show each piece from several angles, on the hand or on a model, with a rotating video; next to it — fineness, weight, size range, inserts and stone characteristics, availability in a specific store. This way people compare offers, not pictures.
The second task is to lead to a purchase. Expensive jewelry is rarely paid for in the cart on the first visit: the buyer wants to try it on, check the size or arrange installments. So the product card has a reserve-and-try-on option at a chosen store, a WhatsApp button with the SKU in the message, Kaspi Red installments and online payment for those ready to buy right away.
The third is search. The catalog is built around the queries people use to look for jewelry: category + metal, category + city, «wedding rings pair price», «gold earrings for girls», «diamond ring». Each category and collection gets its own page with text and filters, not one shared storefront.
What a jewelry store website needs.
Photos from several angles and video, fineness, weight, sizes, inserts and stone characteristics, SKU, availability by store and price in tenge.
Metal and fineness, item type, stone, ring size, price, collection, recipient: a person finds 10 suitable pieces out of a thousand in a minute.
Prices and stock are exported from 1C or recalculated by weight and price per gram; a sold piece disappears from the storefront immediately.
Kaspi Red and loans for expensive pieces, Kaspi Pay and bank card payment, deposits for custom orders.
A piece can be reserved at a chosen store for 1–2 days to try it on; the request goes to that store's staff and to the CRM.
A custom order page: stages from sketch and 3D model to fitting, work examples, a form with a reference photo upload.
Fineness and assay mark, diamond certificates, warranty, exchange terms and defect returns, insured delivery.
A ring size chart and finder, Russian and Kazakh versions with hreflang, fast photo loading on phones, Product and JewelryStore markup.
Typical structure of a jewelry store website.
- Home: collections, selections for the next holiday, installments, stores
- Catalog: rings, earrings, chains, bracelets, pendants, sets
- Wedding and engagement rings — a separate section
- Children's jewelry and earrings for syrga salu
- Product cards with fineness, weight, stones and availability
- Custom pieces: stages, examples, form with a reference
- Gifts: selections by occasion and budget
- Services: repair, engraving, cleaning, ring resizing
- About the store: warranty, hallmark, certificates, return terms
- Stores with a map and opening hours
A collection landing page, a catalog website or an online store.
A landing page — for one collection or category: wedding rings, March 8 gifts, syrga salu sets. An offer, 10–30 pieces with prices, installments and a fitting appointment. ₸250,000–400,000, 1–2 weeks, a good fit for seasonal ads.
A catalog website — the full assortment with filters, product cards, reservations and installments, two languages, SEO pages. ₸600,000–1,200,000, 4–6 weeks. Suits most stores and workshops.
An online store with a cart, online payment, insured delivery, stock export from 1C and to Kaspi Marketplace — from ₸1,500,000. Makes sense for a chain or a store ready to sell across Kazakhstan.
What stops a website from selling jewelry.
- Phone photos on the counter instead of a shoot on a neutral background and on the hand — the piece looks cheaper than it is.
- «Price on request» for mass-market models — people will ask a competitor on Kaspi.
- No weight or fineness on the card — the buyer has nothing to compare and does not trust it.
- A manually maintained catalog with no link to inventory: sold yesterday, still on the website today.
- No size chart and no reserve-to-try-on option — almost nobody buys an expensive ring online on the first visit.
- Heavy uncompressed photos: the catalog takes 8 seconds to open on mobile.
What affects the price of a jewelry store website.
A collection landing page — ₸250,000–400,000, 1–2 weeks. A catalog website with filters, reservations, Kaspi installments and two languages — ₸600,000–1,200,000, 4–6 weeks. An online store with online payment, delivery, export from 1C and to Kaspi Marketplace, or a chain website with a customer account — from ₸1,500,000.
The price goes up with: the number of categories and collections, 1C integration and price recalculation by weight, a ring size finder, a custom order section, a Kazakh version, product photography. Base prices are on the page website development.
The short version.
How much does a website for a jewelry store cost?
A collection landing page costs ₸250,000–400,000, a catalog website ₸600,000–1,200,000, an online store with 1C, online payment and delivery from ₸1,500,000. We give an exact estimate within 1–2 days after a brief.
Can products be exported from 1C?
Yes: SKU, weight, fineness, inserts, price and stock by store are exported on a schedule or on change. If inventory runs in an industry-specific configuration, we first check which fields it has and build the product card around them.
How should pieces be photographed for the catalog?
You need a product shoot on a neutral background with macro and 2–3 angles, plus photos and short videos on the hand for key pieces. We can organize the shoot under a separate estimate or give a brief to your photographer.
How long does development take?
A landing page takes 1–2 weeks, a catalog website 4–6 weeks, an online store with integrations from 6 weeks. To be ready for March 8 or the wedding season, start 2 months ahead.
What happens after launch?
We hand over the website with analytics, goals and a product feed for ads. Next come SEO for jewelry stores and targeted ads for gift seasons as separate services.
Same service for other industries
Need a catalog website? Send us your assortment and inventory setup — we will suggest a structure and an estimate.
Tell us how many items and stores you have, what you use for inventory, whether you sell on Kaspi and whether you make custom pieces. We will reply with a structure prototype and an estimate within 1–2 business days.