A website for kids' centres: programmes, timetable and trial booking in one place.

A kids' centre website sells trust: a parent is leaving their child with strangers. Trust comes from teachers with photos, education and experience, real photos and videos of classes (with parental consent), a clear programme by age and open rules: how many children in a group, what about safety, can parents attend the trial.

The second task is navigation. A centre usually has 8–20 programmes: early development for toddlers, school readiness, English, mental arithmetic, speech therapy, robotics, dance, chess. A parent should pick the child's age and immediately see suitable groups, timetable, membership price and free places — without messaging the administrator.

The third is search. Each programme is a separate page for queries like «school readiness almaty», «mental arithmetic for kids», «speech therapist for a child nearby», plus branch and district pages. A private kindergarten needs separate sections on daily routine, meals, groups and state-funding terms.

A development centre or club sells a trial class and a membership. The key elements are programmes by age, timetable, teachers and trial booking; children come once or twice a week, so proximity and convenient times decide.

A private kindergarten sells the child's full day and is chosen for years. Parents need the daily routine, menu, groups and group size, cameras and safety, and terms: a paid place or a state-funded one via the electronic queue, what the fee includes. The booking is not a trial but a tour of the kindergarten.

If you run both a centre and a kindergarten, we build two sections with different buttons and CRM pipelines, not one shared text.

• A timetable posted as a story image that went out of date three months ago.
• «Ask for the price in Direct» — the parent will ask a competitor whose membership price is in plain sight.
• All programmes on one page without age groups — the parent cannot find their group.
• Stock photos of smiling children instead of your halls and teachers.
• A ten-field form instead of a «Book a trial on WhatsApp» button.
• No address and map on the first mobile screen — and proximity to home decides the choice.
• No Kazakh version although the centre runs Kazakh-language groups — those parents go to those who speak their language.

A landing page for enrolment, school readiness or summer camp is ₸250,000–400,000, 1–2 weeks. A centre website with programmes, timetable, teachers, trial booking and two languages is ₸600,000–1,200,000, 3–5 weeks. A branch-network site with a parent account and membership payments starts from ₸1,500,000.

The price grows with the number of programmes (each one a separate page with curriculum), a live timetable from the CRM, age search, a Kazakh version, and filming classes and teachers. Base prices are on the website development page.