Website for furniture makers: your work, a price guide and measurement booking in one place.
Customers come to a furniture workshop's website to find out three things: do you make this, roughly how much will it cost, and how soon can a measurer come. The website answers with a portfolio by furniture type, a calculator with a price range and a button to book a measurement via WhatsApp or a form.
A custom furniture website sells confidence rather than a product: that the kitchen will fit your layout, be made on time and not fall apart in a year. That confidence comes from real photos of work with materials and price, a 3D design next to the photo of the finished piece, a description of hardware and warranty, and a clear process from measurement to installation.
The second task is to give a price guide without promising an exact quote. For kitchens, a calculator by shape (straight, L-shaped, U-shaped), length and front type works well; for sliding wardrobes and walk-in closets — a quiz on dimensions and interior fittings. The customer sees a range, and you get a measurement request with the parameters already filled in.
The third is search. The website is built around the queries people use to find furniture: “custom kitchens Almaty”, “sliding wardrobe made to order price”, “walk-in closet made to order”, districts and residential complexes. Each furniture type gets its own page with work, a starting price and FAQ.
What a furniture maker's website needs.
Kitchens, sliding wardrobes, walk-in closets, kids' rooms, hallways, bathroom furniture — filter by type, style and material; each project has photos, dimensions and a price guide.
Kitchen shape, length, fronts (chipboard, foil MDF, painted MDF), worktop and hardware — the result is a price range and a “Book a measurement” button.
4–6 questions about dimensions, fittings and timing; answers go to the CRM with the contact, so the manager calls already knowing the task.
Choice of district and convenient time, WhatsApp with a prefilled message, automatic confirmation. The request lands in the CRM tagged with the page and ad.
We show what a design project looks like, how long production and installation take and what is included in the price — this removes the main fear of “they will get it wrong”.
Kaspi Red instalment terms in a prominent place, prepayment via a Kaspi Pay link from the contract.
A section on fronts, Blum and Hettich hardware, warranty periods and the complaints procedure — answers questions before the call.
Russian and Kazakh versions with hreflang, portfolio photos loading in under 2 seconds on mobile, FurnitureStore and LocalBusiness markup, showroom map.
Typical structure of a custom furniture website.
- Home: offer, furniture types, work, calculator, measurement booking
- Custom kitchens: straight, L-shaped, U-shaped, with an island
- Sliding wardrobes and walk-in closets
- Kids' rooms, hallways, bathroom and office furniture
- Portfolio with filters and prices
- Calculator and quiz
- Materials, hardware and warranty
- How we work: measurement → design → contract → production → installation
- Reviews (2GIS, Google, videos from sites)
- Contacts, showroom and map
A landing page for kitchens or a website for the whole workshop.
A landing page for one furniture type — kitchens, sliding wardrobes or walk-in closets: work, a price guide, a quiz and measurement booking. Takes 1–2 weeks, costs ₸250,000–400,000 and suits launching ads when most traffic comes from Instagram.
A workshop website — 15–40 pages: all furniture types, a filterable portfolio, calculator, materials, warranty, reviews, two languages. This is the foundation for SEO on “custom furniture Almaty” and for working with designer partners, who find it convenient to send a portfolio link. ₸600,000–1,200,000, 3–5 weeks.
Often the right order is: first a landing page for kitchens as the most frequent and expensive order, then the full website.
What stops a furniture workshop's website from bringing measurements.
- “Price on request” everywhere — the customer cannot tell their level and goes to those who give a guide.
- Only 3D renders and no photos of finished work — looks like pictures from the internet.
- A portfolio as one feed of 200 photos with no types, materials or prices.
- A “leave your phone number” form instead of a quiz — the manager calls blind.
- Heavy uncompressed photos: the portfolio page takes 8 seconds to load on mobile.
- No showroom address or reviews — it is hard to trust a company you pay a deposit to.
- No Kazakh version for Astana and the regions, where some searches are in Kazakh.
What affects the price of a furniture maker's website.
A landing page for one furniture type with a quiz is ₸250,000–400,000, 1–2 weeks. A workshop website with a portfolio, calculator and two languages is ₸600,000–1,200,000, 3–5 weeks. A showroom chain website with a customer account and order status, connected to 1C, starts from ₸1,500,000.
The price goes up with: the number of furniture types (each one a separate page), calculator complexity, portfolio size, CRM and 1C integrations, a Kazakh version, photography of work. Base prices are on the website development page.
The short version.
How much does a website for a furniture maker cost?
A landing page for kitchens or sliding wardrobes is ₸250,000–400,000, a workshop website with a portfolio and calculator is ₸600,000–1,200,000, a showroom chain site with a customer account starts from ₸1,500,000. We give an exact estimate within 1–2 days after the brief.
How can there be a calculator if every kitchen is priced individually?
The calculator gives a range, not a quote: we take your prices per running metre by front and worktop type and add coefficients for shape and hardware. You update the price table yourself.
Where do we get photos of work?
We use your site photos and 3D designs, pick the best and label the materials. If there are few photos or they are weak, we recommend shooting your last 10–15 projects — it pays off more than any design.
How long does development take?
A landing page takes 1–2 weeks, a workshop website 3–5 weeks. The longest part is collecting a labelled portfolio and calculator prices, so we start there.
What about ads and SEO after launch?
We hand over the website with analytics, “measurement request” goals and a search-ready structure. Next come SEO for furniture makers and social ads with your work as separate services.
Same service for other industries
Need a website for your furniture workshop? Send your Instagram link — we will suggest a structure and estimate.
Tell us what furniture you make, whether you have a showroom, a current website and prices per running metre. We will reply with a structure prototype and estimate within 1–2 business days.