Digital for dental clinics: from online booking to repeat visits.
A patient chooses a clinic based on 2GIS and Instagram reviews, books via WhatsApp, and then forgets to show up. We build a system where no lead is lost: a website with booking, ads targeting your neighborhood, CRM with reminders, and SEO for price-intent queries.
Six directions for your clinic.
Online booking, price list, doctors, before/after, Kaspi installments, two languages. Service landing page or full clinic website.
from ₸300,000Mobile appFor clinic networks: booking, treatment plan, reminders, loyalty, Kaspi. iOS and Android, from 8 weeks.
from ₸2,500,000CRM & automationLeads from Instagram, WhatsApp, and the website in one funnel, reminders, check-up re-engagement, reports.
from ₸350,000SEOService and area pages, 2GIS and Google maps, reviews, Kazakh version. Results in 3–4 months.
from ₸200,000/moTargeted adsInstagram and TikTok by radius, service offers, lead forms to WhatsApp and CRM, cost per patient in reports.
from ₸150,000/moSearch adsGoogle Ads and Яндекс Директ on high-intent queries, service landing pages, call tracking, cost per booking.
from ₸150,000/moDental care is a niche with a high cost per new patient and a strong share of repeat visits. Implants, braces, and veneers cost hundreds of thousands of tenge, so patients compare 3–5 clinics: they check doctors, prices, reviews, and before/after results. If the website has no price list or booking, and Instagram replies take two hours, they go to a competitor.
At the same time, hygiene, cavity treatment, and children's appointments generate a steady flow that relies on reminders and convenient booking. Half of a stable clinic's revenue comes from returning patients. That's why a website and ads attract new patients, while CRM with WhatsApp brings back existing ones.
Below is what we do for dental clinics — each direction has its own page with features, integrations, and prices.
What clinics come to us with.
- Inquiries arrive via Instagram Direct and WhatsApp to the receptionist, records are kept in a paper log or Excel — some patients are lost, and no one knows the conversion rate from inquiry to visit.
- A website built on a page builder with no price list or online booking: patients see 'price on request' and leave for a competitor on 2GIS who shows prices.
- Ads run city-wide, even though patients come from within a 3–5 km radius; budget is spent on people who will never make the trip.
- No reminders — up to 20–30% of booked patients don't show up, the chair sits idle, and the doctor loses income.
- Reviews on 2GIS and Google are not collected systematically; the clinic's rating depends on two random negative comments.
- A network with several branches has different phone numbers, price lists, and Instagram accounts — patients don't know where to book.
What matters specifically in Kazakhstan.
- 2GIS is the primary source for finding a nearby clinic: a listing with prices, photos, and responses to reviews drives patient flow as much as the website does.
- Kaspi — installment plans for implants and braces via Kaspi Red and payment via Kaspi Pay on the website and in the app; '0-0-12 installment' in an ad increases conversion for high-ticket services.
- WhatsApp is the main channel for bookings and reminders; the official WhatsApp Business API allows confirmations and reminders to be sent from the CRM automatically.
- Two languages — website and ads in Russian and Kazakh: in Астана, Шымкент, and southern regions, Kazakh-language queries account for a significant share of patients.
- License — the medical license number, doctor details, and offer agreement must be on the website; this is both a legal requirement and a trust factor.
- HIS — if the clinic manages records in a healthcare information system (Medesk, iDent, Клиника Онлайн), online booking and CRM must sync with the doctors' schedules rather than creating a second calendar.
The order that pays off fastest.
- Website with price list and booking (or a service-specific landing page) — without this, ads won't pay off.
- CRM with WhatsApp reminders — eliminates lost leads and no-shows, costs less than one month of advertising.
- Local targeting on 2–3 services with a clear offer — first patients within 1–2 weeks.
- SEO — slow but the cheapest source for queries like 'implant price' and 'children's dentist'; results in 4–6 months.
- App — for a network of 3+ branches with an existing patient base and loyalty program.
Questions from dental clinics.
How much does a website for a dental clinic cost?
A landing page for one service (implants, braces) — ₸250,000–₸400,000; a full clinic website with doctors, price list, online booking, and two languages — ₸600,000–₸1,200,000. Details on the dental clinic website page.
Which ads work better for dental clinics: targeted or search?
Search ads on Google capture hot demand ('dental implants Almaty price'); Instagram ads create demand in the local area for hygiene, whitening, and children's appointments. For a single clinic we usually start with radius targeting and search ads for 2–3 high-ticket services; budget from ₸200,000 per month per platform.
Does a clinic need a CRM if it already has an HIS?
An HIS manages patient records and schedules but doesn't track the lead funnel: who messaged on Instagram, who wasn't called back, who didn't show up. CRM fills that gap and syncs with the HIS schedule so there's no duplicate calendar.
How do you reduce no-shows?
Booking confirmation via WhatsApp immediately, a reminder 24 hours before and again 2 hours before, with a one-tap reschedule option. Based on clinic experience, this cuts no-shows by 1.5–2×. Setup in CRM takes one to two weeks.
Does a clinic need a mobile app?
A single clinic usually doesn't: booking via the website and WhatsApp covers the need. For a network of 3+ branches with a base of several thousand patients, an app drives repeat visits, loyalty bonuses, and push notifications at a lower cost than SMS. More details — dental clinic app.
Other industries
Do you run a clinic? Describe your challenge — we'll tell you where to start and what it costs.
Tell us how many chairs and branches you have, where patients currently come from, and what hurts most: lost leads, no-shows, or advertising. We'll reply with a plan and estimate within 1–2 business days.