SEO for dental clinics: patients from search queries with prices.
Queries like 'dental implants Almaty price', 'braces Almaty', 'children's dentist Astana' are patients ready to book. We rank the clinic at the top of Google and Yandex for services and neighborhoods, optimize maps and reviews, so patient flow doesn't depend on ad spend.
In dentistry, search demand falls into three layers. Commercial queries with a service and city ('implants Almaty', 'veneers price Astana') are the most expensive in ads and the most valuable in SEO. Local queries ('dentist near me', 'dentist Bostandyk district') are won through maps: 2GIS, Google Maps, and the business listing. Informational queries ('tooth hurts after a filling', 'how to care for braces') bring patients in via the blog and build trust.
We build clinic SEO across all three layers: a dedicated page for each service with a price, pages for neighborhoods and branches, map listings with reviews and photos, a blog with doctors' answers. Plus a Kazakh version — in the regions, that's half the demand with almost no competition.
SEO is a long-term channel: first rankings in 3–4 months, a steady flow in 6–9. But the cost per patient from search is 3–5× lower than from ads and doesn't rise with auction competition.
What's included in clinic SEO.
We collect queries for each service and city with search volume and cost-per-click: implants, braces, aligners, veneers, extractions, treatment, hygiene, children's dentistry.
Copy with price, steps, indications, doctors, and FAQ for each service. This is the primary ranking factor — not 'text for robots'.
Listings on 2GIS, Google Business, and Яндекс Бизнес: categories, services with prices, photos, responses to reviews, branch and neighborhood pages on the website.
A post-visit review collection system: a WhatsApp request, links to 2GIS and Google, responses to negative feedback. Rating affects map rankings and conversion.
Speed, mobile version, Dentist/MedicalClinic/FAQ schema markup, hreflang ru/kk, sitemap, indexing — we audit and fix before writing content.
We translate and adapt service pages for Kazakh-language queries: 'тіс имплантациясы', 'брекет бағасы' — almost no competition.
Articles answering patient questions under the doctors' names: they attract informational traffic and backlinks, and warm up patients before booking.
Rankings, traffic, calls, and bookings from search by service — monthly, with a plan for the next month.
Dental clinic keyword clusters.
- Implants: 'dental implants price', 'all-inclusive implants', 'all-on-4'
- Orthodontics: 'braces price', 'aligners', 'bite correction'
- Aesthetics: 'veneers', 'teeth whitening', 'crowns'
- Treatment: 'cavity treatment', 'root canal', 'wisdom tooth extraction'
- Children's: 'children's dentist', 'baby tooth treatment under sedation'
- Local: 'dentist near me', districts and streets, '24-hour dentist'
- Kazakh: 'тіс емдеу', 'тіс дәрігері', 'имплантация бағасы'
- Informational: symptoms, care, 'after tooth extraction'
When to expect patients from search.
Month 1 — audit, keyword research, technical foundation, service page structure. Months 2–3 — service page copy, map listings, first rankings for long-tail queries and neighborhoods. Months 4–6 — growth on mid-volume queries ('braces Almaty'), steady call flow from maps. Months 6–12 — competing for top positions on high-value queries (implants), Kazakh version generating a separate flow.
Contract from 3 months minimum — otherwise there's no point; monthly report with rankings and calls, not just 'work completed'.
SEO doesn't work without a website.
If the site is a one-page builder with a single services section, you first need a clinic website with individual service pages. We often do this as one project: the site structure is built around the keyword map from day one, so SEO starts immediately.
What affects the price of clinic SEO.
Promotion for one clinic in one city — ₸200,000–₸300,000 per month: keyword research, service copy, maps, reviews, reports. A multi-branch network or several cities — ₸300,000–₸450,000. Kazakh version and doctors' blog — depending on content volume.
Minimum contract: 3 months. Base terms — on the SEO promotion page.
The short version.
How much does SEO for a dental clinic cost?
₸200,000–₸300,000 per month for one clinic; ₸300,000–₸450,000 for a network or multiple cities. Minimum 3-month contract, first results in 3–4 months.
What matters more for a clinic — the website or maps?
Both: 'dentist near me' queries are won through maps (2GIS, Google), while service and price queries are won through website pages. We work on both — they reinforce each other through reviews and links.
Does the website need a Kazakh version?
In Алматы — advisable; in Астана, Шымкент, and the regions — essential: a significant share of patients search in Kazakh, and there's almost no competition for those queries.
Can articles be published under doctors' names?
They should be: articles with a named doctor as author rank better (Google evaluates medical expertise) and bring patients in for consultations. We prepare drafts based on patient questions; the doctor reviews and signs off.
How do you report?
Monthly: rankings by cluster, traffic, calls and bookings from search via call tracking and CRM, what was done and the plan for next month. You have access to Search Console and Яндекс.Метрика.
Same service for other industries
Want patients from search? Send your website URL — we'll do an express audit and plan.
Tell us your city, priority services, and whether you have a Kazakh version. We'll reply with an audit and a 3-month plan within 2–3 business days.