Search ads for dental clinics: high-intent queries convert into bookings.
Someone searching 'dental implants Almaty price' has already decided to get treatment and is choosing where. We run Google Ads and Яндекс Директ on these queries, drive traffic to service-specific landing pages with prices and booking, and track calls and bookings per keyword.
Search advertising is the hottest channel for dental clinics: service and price queries signal readiness to book today or tomorrow. But it's also the most expensive: a click on 'implants' in Алматы costs hundreds of tenge, and 'dentist' puts you up against dozens of competing clinics. The winner isn't the biggest budget — it's precision: the right negative keywords, ads with prices and installment plans, a dedicated landing page for each service, and a fast response to calls.
In Kazakhstan, Google dominates search, so we start with Google Ads: service search campaigns, local campaigns with a map, and remarketing. Яндекс Директ comes second — it delivers affordable traffic for Russian-language queries in Алматы, Астана, and the north.
Calls are tracked via call tracking, bookings via the CRM: the report shows the cost per booked patient by query group, and budget shifts to wherever the patient cost is lowest.
What's included in clinic search ad management.
Queries by service and area with cost-per-click data; negative keywords — 'free', 'jobs', 'training', 'photos' — to avoid paying for irrelevant clicks.
Separate campaigns for implants, orthodontics, treatment, children's dentistry, local queries, and brand; separate budgets and bids.
'From' price headlines, Kaspi installment plan, doctor experience, and guarantee; extensions — address, phone, prices, service links.
A dedicated page for each advertised service with price, doctor, steps, reviews, and booking — not the homepage.
Google Business Profile and maps: showing the clinic on the map for 'dentist near me', directions and one-tap call.
Tracking numbers per campaign, call recording, receptionist response quality assessment — often the main point of patient loss.
Re-engaging people who visited the site but didn't book: display and search remarketing with an offer.
Cost per call, cost per booking, cost per attended patient by campaign and keyword; weekly budget reallocation.
Campaigns and queries.
- Search 'Implants': price, all-inclusive, all-on-4, installment plan
- Search 'Orthodontics': braces, aligners, price
- Search 'Treatment and extractions': cavities, root canals, wisdom teeth, urgent
- Search 'Children's dentistry'
- Search 'Local': dentist + district/street/near me/24-hour
- Brand: clinic name and doctors
- Google local campaigns (maps)
- Remarketing: site visitors without a booking
- Яндекс Директ: duplicates of priority campaigns for Russian-language queries
What's not allowed in healthcare advertising.
Google requires medical license verification for certain categories and prohibits promising treatment outcomes; Яндекс requires a license and a 'contraindications exist' disclaimer. We collect the documents, complete verification, and write ads that comply from the start — no account suspensions, no ads rejected in a loop.
What a patient from search ads costs.
Kazakhstan benchmarks: a click on treatment and hygiene queries — ₸150–₸400; on implants and orthodontics — ₸400–₸1,200. A call or lead — ₸3,000–₸8,000 for treatment, ₸8,000–₸20,000 for implants. A booked patient is 1.5–2× more expensive than a lead. With an average implant bill in the hundreds of thousands of tenge, this pays off from the very first patient — provided the receptionist answers the calls.
What affects the management price.
Management on one platform for one clinic — ₸150,000–₸250,000 per month; Google and Яндекс together, multiple branches, or two languages — ₸250,000–₸400,000. Ad budget is paid separately, minimum ₸200,000 per month; for implants and orthodontics in Алматы — from ₸400,000. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Service landing pages are quoted separately as landing pages. General terms — on the search advertising page.
The short version.
How much does search advertising for a dental clinic cost?
Management from ₸150,000 per month plus budget from ₸200,000 per month. For implants and orthodontics in Алматы, budget from ₸400,000. Setup is included in the first month.
Google or Яндекс?
We start with Google Ads — it dominates search in Kazakhstan. Яндекс Директ comes second for Russian-language queries in Алматы, Астана, and the north: cheaper traffic, smaller volume.
Can ads send traffic to the homepage?
They can, but it's expensive: conversion from the homepage is 2–3× lower than from a service landing page. We typically build 2–4 landing pages for priority services in one to two weeks.
How do you measure results?
Call tracking counts calls by campaign; CRM counts bookings and attended patients. The report shows cost per patient by service and keyword — not clicks.
Is a license required to launch?
Yes, Google and Яндекс require a medical license to advertise dental services. We help gather the documents and complete verification within 3–7 days.
Same service for other industries
Want patients from high-intent searches? Send your service list — we'll calculate a budget and forecast.
Tell us your city, priority services, current website, and budget. We'll reply with a patient cost forecast and campaign plan within 1–2 business days.