SEO for medical clinics: patients from search queries that include price and doctor.
Queries like 'GP Almaty price', 'abdominal ultrasound Astana' and 'blood test near me' are patients ready to book today. We get the clinic to the top of Google by specialty and neighbourhood, boost map listings and collect reviews — so patient flow doesn't depend on ad spend.
In healthcare, search demand splits into three layers. Commercial queries with specialty and city ('gynaecologist Almaty', 'cardiologist appointment price Astana') — the most valuable and most competitive. Local queries ('polyclinic nearby', 'clinic in Bostandyk district') — these are won through maps: 2GIS, Google Maps and the business listing. Informational queries ('normal cholesterol level', 'hypothyroidism symptoms', 'how to prepare for an ultrasound') — these bring patients through the blog and build the expertise of the clinic's doctors.
We build clinic SEO across all three layers: a dedicated page for each specialty and service with pricing, neighbourhood and branch pages, map listings with reviews, a blog with doctor-authored answers. The Kazakh-language version — in regions this is a separate traffic stream with minimal competition.
SEO is a long-term channel: first rankings in 3–4 months, a steady stream in 6–9. The cost per patient from search is 3–5 times lower than from paid ads and does not rise with the auction.
What is included in medical clinic SEO.
We collect queries for each medical specialty, service and city with search volume and cost per click: general practice, paediatrics, gynaecology, cardiology, ultrasound, lab tests, check-ups.
Copy with pricing, doctors, indications and FAQ for each specialty. This is the primary ranking factor — not 'text for robots' but pages that answer the patient's question.
Listings on 2GIS, Google Business Profile and Yandex Business: categories, services with prices, photos, responses to reviews, branch and neighbourhood pages on the site.
A post-visit review collection system: a WhatsApp request, links to 2GIS and Google, responses to negative feedback. A doctor's rating affects map rankings and the conversion rate of their profile page.
Speed, mobile version, MedicalClinic and Physician structured data, hreflang ru/kk, sitemap, correct indexation — we audit and fix these before working on content.
We translate and adapt specialty pages for Kazakh-language queries: 'дәрігер', 'УДЗ бағасы', 'анализ тапсыру' — almost no competitors for these queries.
Articles answering patient questions authored by the clinic's doctors: they attract informational traffic, build expertise and warm up patients before booking.
Rankings by cluster, traffic, calls and bookings from search — monthly, with a plan for the next month and access to Search Console.
Keyword clusters for a medical clinic.
- General practice: 'GP', 'family doctor', 'check-up', 'medical certificate'
- Specialists: 'cardiologist', 'gynaecologist', 'urologist', 'endocrinologist', 'neurologist' + city
- Paediatrics: 'paediatrician', 'children's doctor', 'vaccinations', 'child check-up'
- Diagnostics: 'ultrasound', 'ECG', 'MRI', 'X-ray' + specialty + city
- Laboratory: 'blood test', 'complete blood count', 'hormone test' + nearby
- Check-ups: 'comprehensive check-up', 'medical examination' + price
- Local: 'clinic nearby', 'polyclinic' + district + street
- Kazakh: 'дәрігер алматы', 'анализ тапсыру', 'УДЗ бағасы'
- Informational: symptoms, test preparation, reference ranges
When to expect patients from search.
Month 1 — site audit, keyword research, technical foundation, specialty page structure. Months 2–3 — specialty copy, map listings, first rankings for long-tail queries and neighbourhood terms. Months 4–6 — growth for mid-volume queries ('gynaecologist Almaty'), a steady stream of calls from maps. Months 6–12 — competing for top positions on high-value queries; the Kazakh version generates a separate stream with no competition.
Contracts from 3 months; monthly report with rankings and real enquiries — not a description of 'work done'.
SEO without the right site structure doesn't work.
If the site is a single page or a website builder without individual specialty pages, you first need a clinic website with the right structure. We often do this as one project: the site architecture is built around the keyword map from day one, so SEO starts on the launch day.
What affects the cost of clinic SEO.
Promoting one clinic in one city — ₸200,000–₸300,000 per month: keyword research, specialty copy, maps, reviews, reports. A branch network or multiple cities — ₸300,000–₸450,000. Kazakh version and doctor blog — depending on monthly content volume.
Contracts from 3 months. Base terms on the SEO promotion page.
The short version.
How much does SEO for a medical clinic cost?
₸200,000–₸300,000 per month for a single clinic; ₸300,000–₸450,000 for a network or multiple cities. Contracts from 3 months, first results in 3–4 months.
What matters more — the website or 2GIS listings?
Both work together: 'clinic nearby' queries are won through maps; queries with specialty and price are won through site pages. We work on both simultaneously — they reinforce each other through reviews and links.
Is a Kazakh-language site version necessary?
In Almaty — advisable; in Astana, Shymkent, Aktobe and the regions — essential: a significant share of patients search for a doctor in Kazakh, and there are almost no competitors for those queries.
Can articles be published under the doctors' names?
They should be: articles with a named doctor-author rank better in medical topics (Google evaluates expertise and authority of the source). We prepare drafts based on patient questions; the doctor reviews and signs off.
How do you report?
Monthly: rankings by cluster, traffic, calls and bookings from search via call tracking and CRM, what was done and the plan for next month. You have access to Search Console and Метрика.
Same service for other industries
Want patients from search? Send us your website address — we'll do an express audit and plan.
Tell us your city, priority specialties and whether you have a Kazakh version. We'll reply with an audit and 3-month plan within 2–3 business days.