Digital for medical clinics: from the first booking to the repeat visit.
Patients choose a clinic by 2GIS reviews, browse doctors on Instagram and message on WhatsApp to ask about prices. If the reply takes an hour or the site has no price list — they go to a competitor. We build a system where no lead is lost: a site with doctor schedules, neighbourhood-targeted ads, CRM with reminders and SEO for price-intent queries.
Six solutions for medical clinics.
Online booking, doctor schedules, prices by specialty, lab tests, check-ups, Kaspi Pay, two languages.
from ₸300,000Mobile appFor medical clinic networks: booking, lab results, reminders, check-ups, Kaspi Pay. iOS and Android, from 8 weeks.
from ₸2,500,000CRM & automationLeads from WhatsApp, Instagram and the website in one funnel, appointment reminders, repeat visits, reports.
from ₸350,000SEOSpecialty and neighbourhood pages, 2GIS and Google maps, doctor reviews, Kazakh version. Results in 3–4 months.
from ₸200,000/moTargeted adsInstagram and Facebook by radius, check-up and specialty offers, lead forms to WhatsApp and CRM, cost per patient in the report.
from ₸150,000/moSearch adsGoogle Ads for high-intent queries, specialty landing pages, call tracking, cost per booking in the report.
from ₸150,000/moA private medical clinic operates in a highly competitive environment: nearby are public polyclinics, other private clinics and narrow-specialty practices. Patients choose based on three criteria: ease of booking, doctor reputation and transparent pricing. If even one of these is weaker than a competitor's, the patient leaves.
The economics of a multi-specialty clinic depend on repeat visits and bundled services: check-ups, subscription lab tests, internal referrals from one doctor to another. A patient who came for an ultrasound can become a regular client of a GP, gynaecologist and paediatrician — if they are guided through the funnel correctly.
Below is what we do for medical clinics: each area has its own page with features, integrations and prices.
What medical clinics come to us with.
- Appointments are managed by phone and WhatsApp: some enquiries are lost, doctor schedules live in someone's head or in Excel, double bookings and empty slots are the norm.
- A website with no current price list or schedule: the patient sees 'call to enquire', calls a competitor who shows prices online.
- Ads run across the entire city, even though 70–80 % of patients come from nearby neighbourhoods — the budget is wasted on non-target audiences.
- No reminder system: patients book and don't show up, the consulting room sits idle and revenue drops.
- Lab results are sent manually via WhatsApp or patients are asked to come in — patients are frustrated and the receptionist spends an hour a day forwarding files.
- Reviews on 2GIS and Google are not collected systematically: two negative comments about waiting times set the rating for the entire clinic.
What matters specifically in Kazakhstan.
- 2GIS is the primary tool for finding a nearby clinic: a listing with photos, schedules, prices and responses to reviews drives patient flow as much as the website, especially outside major cities.
- Kaspi Pay and instalment plans — accepting Kaspi Pay on the website and in the clinic, Kaspi Red instalment plans for costly procedures and check-ups; '0-0-12 instalment' in an ad increases conversion for bundled programmes.
- WhatsApp is the main channel for bookings, questions and delivering results; the official WhatsApp Business API allows reminders, lab results and invitations to be sent from the CRM automatically.
- Two languages — website and ads in Russian and Kazakh: in Astana, Shymkent, Aktobe and southern regions a significant share of patients search for a doctor in Kazakh.
- Licence and MSIC — the medical licence number, list of licensed activities and information about participation in the Mandatory Social Health Insurance (MSIC) system must be on the website; this is both a regulatory requirement and a trust factor.
- HIS — if the clinic manages patient records in a healthcare information system (Damumed, Medesk, Klinika Online or custom solutions), online booking and CRM must sync with doctor schedules rather than creating a parallel calendar.
The sequence that pays back fastest.
- Website with schedule and price list — without this, ads bring patients who leave at the 'find out the price' stage.
- CRM with WhatsApp reminders — eliminates lost leads and no-shows, costs less than one month of advertising.
- Geo-targeted ads for 2–3 services with a clear offer — first patients within 1–2 weeks.
- SEO — slow but the cheapest source of traffic for queries like 'GP Almaty', 'ultrasound price', 'blood test near me'; results in 4–6 months.
- Mobile app — for a network of several branches with a patient database, loyalty programme and online lab results.
How to calculate the ROI of digital tools.
The average first-visit ticket at a multi-specialty clinic ranges from ₸10,000 to ₸40,000 depending on the service. A patient who becomes a regular brings 5–10 times more over a year. With that LTV, even an expensive lead from paid search pays back on the first visit — provided the receptionist responds within 15 minutes.
In our experience and according to market data, the main losses at clinics are not in advertising but in the funnel: no callback, no reminder, no next step offered. CRM and automation close these gaps faster than any increase in ad spend.
Questions from medical clinics.
How much does a website for a medical clinic cost?
A landing page for one service or specialty — ₸250,000–₸400,000; a full clinic site with doctors, price list, online booking and two languages — ₸600,000–₸1,200,000. Details on the website for medical clinics page.
Which ads work better for a clinic: social or search?
Google Ads captures hot demand ('GP Almaty price', 'abdominal ultrasound'), Instagram ads create demand for check-ups, promotions and new specialties among residents of nearby neighbourhoods. We typically start with radius-targeted social ads and search ads for 2–3 priority services; budget from ₸200,000 per month per platform.
Does a clinic need a CRM if it already has a HIS?
A HIS manages medical records and schedules but does not manage the enquiry funnel: who messaged on WhatsApp, who wasn't called back, who booked but didn't show up. CRM handles commercial tracking and syncs with the HIS to avoid duplicate data entry.
How do you reduce no-shows?
Booking confirmation via WhatsApp immediately after scheduling, a reminder 24 hours before and another 2 hours before with a reschedule button — this is set up in the CRM in 1–2 weeks. Based on clinic experience, this approach cuts no-shows by 1.5–2×.
Does a medical clinic need a mobile app?
A single clinic — usually not: booking via the website and WhatsApp does the job. For a network of 3+ branches with a patient database, an app delivers online lab results, repeat visits and push reminders cheaper than SMS. More details — app for medical clinics.
Other industries
Do you run a medical clinic? Describe your task — we'll tell you where to start and what it costs.
Tell us how many doctors and branches you have, where patients currently come from and what hurts most: lost leads, no-shows or advertising. We'll reply with a plan and estimate within 1–2 business days.