Targeted ads for medical clinics: patients from your neighbourhood, not clicks from across the city.
Most patients choose a clinic within 10–15 minutes of home or work. We run Instagram and Facebook ads within a radius of each branch with offers for specific specialties, capture leads in WhatsApp and CRM, and report the cost per booked patient — not just per lead.
In social ads, a medical clinic wins on two factors. First — geography: showing ads to the whole city means paying for people who will never come. A 3–7 km radius around the clinic sharply reduces the cost per targeted contact. Second — the offer: 'book a doctor' doesn't work; 'a women's check-up in one day', 'thyroid ultrasound with endocrinologist consultation' and 'family blood tests on the weekend' do.
The third element is trust: a doctor's video explaining a procedure, real photos of consulting rooms and equipment, patient stories with their consent. These creatives on Instagram are cheaper to serve and convert better than stock photos of white coats.
Leads come in via WhatsApp or a lead form passed to the CRM, where the receptionist calls back within 15 minutes. We count not clicks but booked and attending patients per campaign.
What is included in clinic social ad management.
We select 2–4 specialties with a clear benefit: check-ups, in-demand specialists with waiting lists, lab test promotions, paediatrics for young families. Each gets an offer and a landing page.
3–7 km radius around each branch, overlap exclusions between locations, separate campaigns by neighbourhood.
Doctor and consulting-room videos, symptom and indication infographics, Stories formats. We test 6–10 variants and scale what works.
A WhatsApp lead with a pre-filled message or a lead form passed to the CRM in seconds, auto-reply and a receptionist task.
Website and Instagram visitors who watched the video or engaged with a post but didn't book — an offer reminder and reviews from other patients.
Lookalike based on the CRM patient database — the cheapest bookings once the first 200–500 patients are in the system.
Meta Pixel, CRM and call tracking linked: cost per lead, cost per booking, cost per attending patient, revenue by campaign and specialty.
Weekly budget optimisation across specialties and branches; monthly report in the clinic's language: patients and revenue, not reach.
Campaign structure.
- Campaign 'Check-ups': radius, gender and age segments, bundled offers
- Campaign 'Specialists': gynaecologist, cardiologist, endocrinologist — by indication
- Campaign 'Paediatrics': parents 25–40, radius, seasonal offers
- Campaign 'Tests and diagnostics': ultrasound, laboratory, promotions
- Retargeting: website, Instagram, 50%+ video views
- Lookalike based on CRM patient database
- Separate ad sets per branch
- A/B test of formats: lead form vs WhatsApp vs landing page
Healthcare advertising restrictions on Meta.
Meta restricts medical advertising: you cannot promise treatment outcomes, exploit fear of illness, reference a user's personal characteristics ('you have diabetes') or use before/after formats for medical procedures. We write creatives that comply with these rules from the first draft: the focus is on convenience, accessibility and doctor expertise — not diseases and fears. The clinic's licence is placed on the landing page, which reduces the risk of ad rejection.
What does a patient from social ads cost.
Based on our experience and Kazakhstan market data: a lead for a check-up or specialist consultation — ₸2,000–₸5,000; a booked patient — ₸5,000–₸12,000; an attending patient — ₸10,000–₸25,000 depending on city and neighbourhood competition. For expensive bundled programmes the lead costs more, but the ticket is higher too. The key factor is response speed: if the reply takes more than 30 minutes, the cost per attending patient doubles.
What affects the management fee.
Managing social ads for one clinic on one platform — ₸150,000–₸250,000 per month; two platforms, multiple branches or two languages — ₸250,000–₸400,000. Ad budget is paid separately, minimum ₸200,000 per month; in competitive Almaty neighbourhoods — from ₸250,000. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Doctor video production is quoted separately. General terms on the targeted advertising page.
The short version.
How much do social ads for a medical clinic cost?
Management from ₸150,000 per month plus ad budget from ₸200,000 per month. In competitive Almaty neighbourhoods, budget from ₸250,000. Less than this and the algorithms don't have enough data to optimise.
Which specialties should be advertised first?
Those with a clear benefit and a quick visit: check-ups, popular specialists, promotional lab tests, paediatrics. Expensive bundled programmes get separate campaigns with a detailed offer and a longer decision cycle.
How soon will patients start coming?
First leads — within the first week; a stable cost per patient — after 3–4 weeks of campaign learning and creative selection.
Do I need a website to launch social ads?
For lead forms and WhatsApp — no, but a specialty landing page with pricing, a doctor and the clinic licence improves conversion and reduces the risk of ad rejection. We often build a landing page in 1–2 weeks in parallel with campaign setup.
What do you count as a result?
Booked and attending patients per campaign, their cost and revenue — via the ad account, CRM and call tracking. Reach and clicks are not a result.
Same service for other industries
Need patients from your neighbourhood? Tell us your specialties and branches — we'll propose campaigns and a budget.
Tell us your city, branch addresses, priority specialties and current ad budget. We'll reply with a campaign plan and forecast within 1–2 business days.