SEO for renovation companies: enquiries from search by work type, district and complex.
A client searching “turnkey apartment renovation price” has already decided to renovate and is choosing a contractor. SEO brings your site into these queries and the long tail — bathroom renovation, new-build renovation, design project, office renovation — so enquiries come without paying for every click.
Search demand in renovation is large and varied: from broad queries like “apartment renovation almaty” to specific ones — “turnkey bathroom renovation price”, “new-build renovation white box”, “two-room apartment design project”. Broad queries are taken by aggregators and large companies, while the long tail by work type and district is often open and brings warmer enquiries.
SEO for a renovation company is first of all structure: a separate page for each type of renovation and work with price, stages and projects, pages for districts and large complexes, and a portfolio where every project is an indexable page with a description. Plus copy that answers clients’ real questions: how much it costs, how long it takes, what is included, how to pay.
A separate part is local search: a 2GIS listing and Google Business Profile with project photos and reviews. For “apartment renovation near me” queries, maps often appear above websites.
What we do in SEO.
Clusters by renovation type, individual works, premises type, district and complex in Russian and Kazakh; we filter out DIY queries.
Pages for turnkey, major, cosmetic, bathroom, kitchen, new-build and office renovation — with price, stages and projects.
Every project is a separate page with complex, area, duration, description of works and photos; it collects “renovation in complex …” queries.
Mobile speed, indexing, duplicates, HomeAndConstructionBusiness markup, reviews and FAQ, optimisation of heavy photos.
Articles on per-m² prices, timelines, order of works, choosing materials, redevelopment — linking to the relevant services.
2GIS, Google Business Profile and Yandex Business: categories, project photos, replies to reviews, consistent data.
A Kazakh version of key pages for “пәтер жөндеу”, “жөндеу бағасы” queries with correct hreflang.
Monthly rankings, traffic and search enquiries by cluster, plus the next month’s work plan.
Query clusters for a renovation company.
- Turnkey apartment renovation + city + price
- Major and cosmetic renovation
- New-build renovation, shell and pre-finish
- Turnkey bathroom renovation
- Apartment and house design project
- Office and commercial renovation
- Individual works: screed, electrics, plastering, tiling
- Queries by district and complex
When to start SEO to be ready for renovation season.
Demand for apartment renovation is uneven: in our experience and according to market data, the peak falls in spring and early autumn, and in months when many new builds are completed; in December and January there are fewer queries, but the share of design projects and office renovation grows.
SEO shows noticeable results in 4–6 months, so it is better to start in autumn and winter so pages are already ranking by spring. The usual order:
- Months 1–2 — technical foundation, structure and pages for the main renovation types.
- Months 2–4 — portfolio, district and complex pages, Kazakh version.
- From month 4 — content around client questions and strengthening pages that are already growing.
In season, SEO is complemented with PPC so hot demand isn’t lost while rankings grow.
Why renovation company websites don’t grow in search.
- One page for all services — the search engine has nothing to show for “turnkey bathroom renovation”.
- Portfolio in a slider without text — hundreds of photos search cannot see or link to queries.
- Copy for robots — “cheap quality apartment renovation almaty” ten times per paragraph instead of answers about price and timing.
- Heavy photos — a portfolio page loads in 8–10 seconds on a phone and the client leaves.
- Abandoned 2GIS listing — no project photos, unanswered reviews, an old phone number.
- No enquiry tracking — nobody knows how many contracts search brought, so SEO gets dropped after three months.
What affects the cost of SEO.
SEO for one renovation company in one city costs ₸200,000–300,000 per month: keywords, structure, copy, search-ready portfolio, local SEO. Several cities (Almaty and Astana), two languages or a large volume of new pages — ₸300,000–450,000 per month. The minimum period after which results can be assessed is 3 months; a steady flow comes in 4–6 months.
If you have no website or it is on a builder that doesn’t allow structural changes, we start with a website for renovation companies. Base prices are on the SEO page.
The short version.
How much does SEO for a renovation company cost?
₸200,000–300,000 per month for one city, ₸300,000–450,000 for several cities or two languages.
When will the first search enquiries come?
For the long tail (work types, districts, complexes) — in 2–3 months; for competitive “turnkey apartment renovation” queries — in 4–6 months or later.
Can we reach the top for “apartment renovation almaty”?
It is the most competitive query, and no position can be guaranteed. We work on the whole cluster, which brings more enquiries in total than a single broad query.
Do we need pages for specific complexes?
Yes, if you have actually done renovations there and can show the projects. A page with projects in a complex collects residents’ queries and works well in ads.
Do we need a Kazakh version?
For Astana, Shymkent and the southern regions — yes: Kazakh queries are a noticeable share and competition is lower. In Almaty — as a complement to the Russian version.
Same service for other industries
Want enquiries from search? Send us your website — we’ll tell you what holds it back.
Tell us your website address, the cities you work in and which renovation types matter most. We’ll reply with a short audit and a 3-month plan within 1–2 business days.