Website, ads and CRM for renovation companies: from a per-m² quote to the handover certificate.
The owner of a new apartment spends months choosing who to trust with several million tenge: they compare prices per m², scroll through before/after projects and ask about the contract and warranty. We build a system for renovation companies where that choice ends in a site survey: a website with a calculator and portfolio, ads aimed at residents of new complexes, and a CRM from enquiry to handover.
Six directions for a renovation company.
Per-m² calculator, before/after portfolio, work stages and contract, survey booking, Kaspi, two languages.
from ₸300,000Mobile appClient portal: stages, photo reports, estimate, Kaspi payments. Foreman app: checklists, purchasing, reports.
from ₸2,500,000CRM & automationEnquiries, surveys, estimates and contracts in one pipeline; project stages, crews, photo reports to clients in WhatsApp.
from ₸350,000SEO“Turnkey renovation” price queries, pages by work type and complex, portfolio, 2GIS, two languages.
from ₸200,000/moTargeted adsInstagram, Facebook and TikTok to residents of new complexes, before/after video, survey lead forms, retargeting.
from ₸150,000/moSearch adsGoogle Ads and Yandex Direct for “turnkey renovation”, bathroom, design project, offices; calculator landing pages.
from ₸150,000/moA turnkey apartment renovation is one of the most expensive purchases after the apartment itself, and clients know it. They fear three things: that the estimate will double, that the crew will disappear halfway through, and that the quality will be worse than promised. So the decision takes a long time, and people choose not the cheapest company but the one that looks transparent: a clear price per m², real projects, a contract with staged payments and photo reports.
The path to an enquiry is almost always the same: someone gets the keys in a new build, starts comparing offers on Instagram, 2GIS and Google, requests quotes from 4–6 companies and picks the one that came to measure first and explained the estimate clearly. A design project is often the entry point: whoever does the design usually gets the renovation too.
Below is what we do for apartment and office renovation companies: each direction has its own page with features, integrations and prices.
What renovation companies come to us with.
- Survey requests land in the WhatsApp of the owner and foremen, estimates are calculated in Excel by everyone in their own way — nobody knows how many quotes became contracts or why a client left.
- The website says “price on request” and shows three photos from the internet: the client cannot estimate a budget and goes to those with a calculator and real projects.
- “Apartment renovation” ads run across the whole city, while most demand comes from specific complexes that have just handed over keys; the budget goes to random people.
- The client rarely visits the site and calls the foreman every day: where are we on schedule, what was bought, what is the next payment for. Without photo reports distrust grows, and so do disputes at handover.
- Portfolio and reviews are not collected systematically: projects are handed over, but before/after photos and videos stay on the craftsman’s phone.
- Seasonal dips: in spring and summer there are more enquiries than crews, in winter there is downtime; nobody plans or warms up demand in advance.
What matters specifically in Kazakhstan.
- New builds — in Almaty and Astana most demand comes from apartments in shell or pre-finish condition after a complex is completed; ads and landing pages for specific complexes and key handover dates work better than a generic offer.
- 2GIS — a company listing with project photos, prices and replies to reviews: clients use it to check that the company has an office and a real history, not just Instagram.
- Kaspi — stage payments via Kaspi Pay by invoice or link, and instalments through Kaspi Red if the company is a partner; instalments noticeably lower the budget barrier for a renovation.
- WhatsApp — the main channel with the client: survey, estimate, material approvals and photo reports by stage; with the WhatsApp Business API this runs from the CRM, not from the foreman’s personal phone.
- Contract and redevelopment — a works contract with stages, deadlines and a warranty under the Civil Code of Kazakhstan; redevelopment requires a project and approval from the local akimat, and clients value a company that handles this.
- Two languages — website and ads in Russian and Kazakh: in Astana, Shymkent and the southern regions a noticeable share of “пәтер жөндеу” searches is in Kazakh.
The order that pays back faster.
- A website with a per-m² calculator and portfolio — without a clear price and real projects, ads bring people who leave after the first screen.
- CRM for surveys and estimates — records every enquiry, reminds you to call back after the survey and shows at which stage clients are lost.
- Targeted ads to residents of new complexes and PPC for “turnkey apartment renovation” — first surveys in 1–2 weeks.
- SEO — searches like “apartment renovation almaty price”, “apartment design project”, “office renovation”; results in 4–6 months.
- Client portal or app — when you have 10+ projects at once and it is time to move photo reports and payment schedules out of chats.
Questions from renovation companies.
How much does a website for a renovation company cost?
A landing page for one direction (turnkey renovation, design project, office renovation) costs ₸250,000–400,000; a full website with a calculator, project portfolio and two languages costs ₸600,000–1,200,000. Details on the website for renovation companies page.
Which ads work better for renovation: targeted or PPC?
PPC catches people already looking for a contractor (“turnkey apartment renovation astana”), while Instagram targeting reaches owners of apartments in new complexes before they start searching. We usually launch both; management from ₸150,000 per month per platform, ad budget separately.
Why does a renovation company need a CRM if everything is in WhatsApp?
WhatsApp keeps the conversation but does not show how many surveys became contracts, where an estimate stalled or when the next payment on a project is due. A CRM runs the deal from enquiry to handover, and WhatsApp chats stay — they are simply connected to the client card.
How do we show the client the estimate won’t grow?
A calculator with a range on the website, a detailed estimate from the CRM based on a template, a contract with fixed stages and photo reports for each stage. Process transparency is the main argument in this niche, stronger than a discount.
Does a renovation company need a mobile app?
A small company usually does not: a website, CRM and photo reports in WhatsApp are enough. For a company with 10+ projects at once, a client portal or app with stages, photos and payments saves foremen hours. More on the app for renovation companies page.
Other industries
Doing renovations? Describe your task — we’ll tell you where to start and what it costs.
Tell us how many crews and projects per month you have, where enquiries come from now and what hurts most: too few surveys, surveys not turning into contracts, or chaos on sites. We’ll reply with a plan and an estimate within 1–2 business days.