PPC for renovation companies: enquiries from people already looking for a contractor.
The query “turnkey apartment renovation price astana” is typed by someone who has already decided to renovate. PPC in Google Ads and Yandex Direct shows them your offer with a price per m² and leads to a page with a calculator and survey booking.
PPC is the hottest channel in renovation: people look for a contractor themselves and compare several companies right in the search results. Clicks are pricier than in targeted ads and competition in Almaty is high, so the winner is not whoever pays more but whoever has a more precise campaign structure and a stronger landing page.
Keywords split into groups of different value: turnkey and major renovation (large orders), new-build renovation, bathroom renovation, design project, office renovation, and individual works. Each group leads to its own page where the price, projects and survey button are visible at once. Negative keywords filter out DIY, job searches, wholesale materials and other irrelevant traffic.
In Kazakhstan Google Ads delivers the main volume, while Yandex Direct adds an extra audience, especially for Russian-language queries. Leads and calls go to the CRM tagged with campaign and keyword, so ads are optimised for contracts, not clicks.
What PPC for renovation includes.
Query groups for turnkey, major, new-build, bathroom, design project, office renovation and individual works — in Russian and Kazakh.
We filter out DIY, vacancies, material prices, “free” and other cities’ queries — the budget goes to clients.
Ads with price per m², timelines, warranty and a free survey; extensions with address, phone and portfolio links.
A page for each group with price, calculator, projects and survey booking. If needed we improve existing pages or build landings.
Cities and districts where your crews work; higher bids for districts with new builds and separate campaigns per city.
Ads shown to those who visited the site and used the calculator — in the Google Display Network and Yandex Advertising Network.
Call tracking and goals for forms, calculator and WhatsApp: you see which keyword led to a survey and a contract.
Passing deal statuses from the CRM to Google Ads and Direct so algorithms look for people who sign contracts.
Campaign structure.
- Turnkey apartment renovation + city
- Major apartment renovation
- New-build renovation and pre-finish
- Turnkey bathroom renovation
- Apartment design project
- Office and commercial renovation
- Kazakh-language queries
- Remarketing in GDN and YAN
- Brand queries
Why renovation PPC doesn’t work when pointed at the home page.
Someone who searched “turnkey bathroom renovation” should land on a bathroom page: price per bathroom, photos of finished bathrooms, what is included, how many days, a survey button. Send them to a home page with a generic “renovation of any complexity” offer and they go back to the results and click the next company — and you pay for the click.
The minimum set of PPC landing pages for a renovation company:
- turnkey apartment renovation with a calculator;
- new-build renovation with projects from specific complexes;
- bathroom renovation;
- design project;
- office renovation, if you work with businesses.
If the site lacks such pages, we build landings in 1–2 weeks or improve your current website for renovation companies. That is usually cheaper than a month of ads wasting budget on a generic page.
How to split the budget across queries and seasons.
In our experience and according to market data, clicks on “turnkey apartment renovation” queries in Almaty are among the most expensive in services, while queries for individual works and bathrooms are cheaper and often bring orders that grow into a full renovation.
A practical approach:
- The main budget goes to high-value groups: turnkey, major renovation, new builds.
- A separate limited budget goes to bathrooms, design projects and offices to test their cost per contract.
- In peak season (spring, early autumn, mass key handovers) the budget increases; in winter the focus shifts to design projects and offices.
- Once a month the budget is reallocated based on CRM data — towards groups that bring contracts, not just clicks and leads.
What affects the price of PPC.
Managing PPC on one platform (Google Ads) in one city costs ₸150,000–250,000 per month; Google Ads and Yandex Direct, several cities or two languages — ₸250,000–400,000 per month. Setup is included in the first month; one-off setup without management is ₸150,000. The ad budget is paid separately: from ₸200,000 per month, for renovation in Almaty usually from ₸250,000–400,000.
The price depends on the number of campaigns and regions, languages, budget size and landing page improvements. Base prices are on the PPC advertising page.
The short version.
How much does PPC for a renovation company cost?
Management starts from ₸150,000 per month per platform; the ad budget is separate — from ₸200,000, in Almaty usually from ₸250,000–400,000.
Which to choose: Google Ads or Yandex Direct?
In Kazakhstan most search volume is on Google, so we start with Google Ads. Yandex Direct is added as a second channel once Google pays off.
Why are clicks expensive but leads few?
Most often because of a generic landing page, missing negative keywords and untracked calls. We start by auditing these three points.
Do we need ads in Kazakh?
Yes, especially in Astana and Shymkent: “пәтер жөндеу” queries have lower competition and cheaper clicks. They need a Kazakh landing page.
When will we see results?
First leads come in the first days after launch. Cost per contract can be assessed after 1–2 months, given the long decision cycle in renovation.
Same service for other industries
Want enquiries from people already looking for a renovation? Describe your task — we’ll propose campaigns and a budget.
Tell us your cities, main renovation types, average deal value and current ad spend. We’ll reply with a campaign plan within 1–2 business days.