Targeted advertising for veterinary clinics: pet owners near you.
Pet owners spend a lot of time on Instagram and TikTok and respond well to animal content. We launch radius ads around the clinic for planned services — vaccination, spaying, grooming, tick treatment — with creatives that pass moderation and lead to bookings, not just likes.
Social ads for a vet clinic work on planned demand. Owners do not look for vaccination every day, but when they see an offer from a clinic ten minutes from home with a clear price, they book. Specific offers work best: a full puppy vaccination package with a price, all-inclusive cat spaying with a recovery suit, a first grooming at a discount, spring tick treatment.
Animal content triggers emotions, and that is the niche's strength — videos of clinic patients, a vet with a kitten, grooming «before and after». But platforms have strict rules: images of wounds, blood and surgery, as well as fear for the animal's life used as pressure, are rejected by moderation. Prescription veterinary drugs cannot be advertised. We create creatives that build trust and pass review.
We limit campaigns to a 3–7 km radius around the clinic or branches, separate cat and dog owner audiences and route requests to WhatsApp or a form with handover to CRM, so we count the cost of a booking, not a click.
What social ads management includes.
We pick 2–4 services with a clear price and demand in your area and phrase separate offers for cat and dog owners.
Ads shown within 3–7 km of each branch, excluding districts people do not travel from.
Scripts for Reels and TikTok, filming at the clinic to our brief, static images and carousels with prices; no shocking footage, so they pass moderation.
WhatsApp message campaigns and lead forms asking about species and service; all requests go to CRM.
Spring — ticks and vaccination, summer — grooming and the pet hotel during holidays, winter — firework stress and check-ups.
Repeat ads to people who watched a video or messaged but did not book; separate ads for current clients on grooming and food.
Ads in Russian and Kazakh for different audiences, especially in Astana, Shymkent and suburbs.
Weekly cost per request and per booking by service and creative; budget decisions based on CRM data.
Typical vet clinic campaigns.
- Puppy and kitten vaccination: package with a price
- All-inclusive spaying and neutering
- Tick treatment and piroplasmosis: spring–summer
- Grooming: first visit, seasonal trim
- Pet hotel for the holiday season
- Check-up for senior pets
- Retargeting to those who messaged but did not book
- Brand campaign: vets and clinic in Reels
How to advertise a vet clinic without getting blocked.
Meta and TikTok rules for this niche are stricter than they seem. They reject ads with images of wounds, blood, surgery and sick animals, texts that pressure with fear («your pet could die») and promises of treatment results. Prescription veterinary drugs and the sale of animals cannot be advertised.
What works and passes: a vet at an appointment with a calm animal, a well-groomed pet after grooming, the clinic and equipment, the service price and terms, owner reviews. Emotion through care and joy, not fear. We check texts before launch and run the ad account on the clinic's business manager, so a disputed block can be appealed quickly without losing history.
How much to spend and how to measure results.
For one clinic within a few kilometres, a reasonable ad budget starts at ₸200,000 per month per platform, and in competitive Almaty districts at ₸250,000–400,000. A smaller budget does not gather enough data for optimisation.
Measure the cost of a booking and revenue per owner, not the price of a like. A request for puppy vaccination means, based on our experience and market data, several visits in the first year and then annual boosters, treatments and grooming. So ad requests go into CRM with their source, and after 2–3 months we look at how much the owner from each campaign brought in.
Cost of social ads management.
Managing one platform (Instagram and Facebook) is ₸150,000–250,000 per month; two platforms, several branches or two languages ₸250,000–400,000. Setup is included in the first month; one-off setup without management is ₸150,000. The ad budget is paid separately, from ₸200,000 per month.
The price depends on the number of platforms and campaigns, creative production, languages and budget size. Terms are on the targeted advertising page.
The short version.
How much do social ads for a vet clinic cost?
Management starts at ₸150,000 per month for one platform, the ad budget is separate, from ₸200,000. Setup is included in the first month.
Which services are best to advertise on Instagram?
Planned ones with a clear price: puppy and kitten vaccination, spaying, grooming, tick treatment, pet hotel. Emergency care is better promoted via search ads and 2GIS.
Who shoots the ad videos?
We write scripts and briefs; the clinic can film on a phone following our instructions or order a shoot. Editing and adapting to formats is on us.
Why do ads get rejected?
Most often because of photos of wounds and surgery, fear-based pressure or mentions of drugs. We check creatives before launch and know how to rephrase the offer.
When will the first bookings come?
Usually in the first week after launch. A stable cost per booking comes after 3–4 weeks, once campaigns gather data.
Same service for other industries
Want more vaccination and grooming bookings? Tell us about the clinic — we will propose campaigns and a budget.
Tell us the address of your clinic or branches, which services you want to promote and what you have tried in advertising. We will reply with a campaign plan and estimate within 1–2 business days.