CRM for kids' centres: every trial taken to a membership, every membership to a renewal.
A kids' centre loses money in two places: between the enquiry and the trial class, and between the end of a membership and its renewal. A CRM guides the parent along the whole path, sends class and payment reminders by itself and shows the manager which groups are losing children.
A kids' centre pipeline is long and repeating: enquiry → trial → membership → attendance → renewal → next school year or a new programme. Each stage needs the administrator to act: confirm the trial, call back after it, remind about payment, notice absences. With more than ten groups, keeping this in your head and a notebook is impossible.
A CRM for a kids' centre gathers enquiries from Instagram, WhatsApp, the site and 2GIS into one feed, tracks memberships and attendance, sends reminders to parents and sets tasks for the administrator. The manager sees trial conversion by teacher and programme, the renewal rate and the groups where children drop out.
If you already work in an industry system such as AlfaCRM or «Мой класс», we don't force a move: we connect it with the site, ads and WhatsApp. If everything is in spreadsheets, we implement amoCRM or Bitrix24 around the centre's processes.
What we set up in a kids' centre CRM.
Enquiry → booked for trial → attended → feedback → bought a membership. Message templates and administrator tasks at every step.
Instagram Direct, WhatsApp, calls, site forms and ad enquiries — tagged with source, child's age and programme.
Classes remaining, validity, freezes, sibling discount; a Kaspi Pay payment link and payment status in the family card.
Teachers check in from a phone, classes are deducted, make-ups are tracked; two missed classes in a row create a task to call the parent.
Trial confirmation, a reminder the day before class, reschedule notices, a reminder 5–7 days before the membership ends.
Mailings to current and past parents: September enrolment, summer camp, school readiness, a new programme for the child's age.
After a month of classes — a request to rate; happy parents get a link to 2GIS and Google, unhappy ones get a call from the manager.
Enquiries, trials, membership conversion by teacher, renewals, churn, group occupancy and revenue by branch.
Pipelines and automations.
- «New» pipeline: enquiry → trial → feedback → membership
- «Renewals» pipeline: membership ending → reminder → payment
- «Win-back» pipeline: not attending 1–3 months, last school year
- «Camp and intensives» pipeline: seasonal products
- Automated class and reschedule reminders
- «Two absences in a row» alert to the administrator
- «Call back after the trial» task the same day
- Enquiry routing by branch and programme
- End-to-end ad analytics
Where a centre loses money and what the CRM measures.
In our experience and according to market data, without systematic follow-up only 30–50 % of those who book reach the trial, and 30–60 % buy a membership after it — depending heavily on whether the parent got a call the same day. Renewals are the third point: if one child in three leaves after the first month, ads have to refill the groups from scratch.
The CRM shows these numbers per teacher, programme and source. The first improvements usually come from simple things: confirming the trial the day before, a call after the class, a renewal reminder with a Kaspi link. They need no extra ad budget.
Why CRMs fail to take root in kids' centres.
- Attendance is kept in a notebook and deals in the CRM: class balances don't match and the administrator stops trusting the system.
- Teachers weren't given phone check-ins — they don't fill in the register.
- No «child's age» and «programme» fields — you can't send a school-readiness mailing only to parents of five-year-olds.
- A family is entered as several contacts — the sibling discount and shared bill break.
- Renewal reminders are sent manually, which means in a busy September they are not sent at all.
- Summer camps and intensives are tracked in a separate spreadsheet — in September nobody invites those parents to regular classes.
What affects the price of implementation.
Basic amoCRM or Bitrix24 implementation for one centre: trial and renewal pipelines, channels, WhatsApp reminders, training — ₸350,000–600,000, 2–3 weeks. With memberships and attendance, telephony, Kaspi payment and end-to-end analytics — ₸600,000–1,000,000, 4–6 weeks. A custom system for a centre network or kindergarten — from ₸1,500,000. CRM and WhatsApp API licences are paid to vendors separately.
Base prices and the «off-the-shelf or custom CRM» options are on the CRM and automation page.
The short version.
How much does a CRM for a kids' centre cost?
Basic implementation with trial and renewal pipelines and WhatsApp reminders is ₸350,000–600,000. With memberships, attendance, telephony and analytics — ₸600,000–1,000,000. CRM licences are separate.
amoCRM, Bitrix24 or an industry system?
Industry systems for kids' centres are strong in timetables and memberships, amoCRM in enquiries and messengers, Bitrix24 in tasks and documents for networks. Often the best solution is a combination: sales in amoCRM, class tracking in the industry system. We decide after the audit.
Can teachers mark attendance?
Yes, from a phone in the CRM mobile app or a simple form: pick the group, tick the children. Classes are deducted from the membership automatically.
Is it legal to message parents on WhatsApp from the CRM?
Yes, via the official WhatsApp Business API with the parent's consent to notifications — we include it in the contract and booking form. Message templates go through Meta review, and we help with that.
When will we see the effect?
A single enquiry feed and trial reminders work from the first week. Renewal growth shows in 1–2 months, once a full membership cycle has passed.
Same service for other industries
Losing children between the trial and the membership? Describe how you handle bookings now — we'll propose a setup.
Tell us how many groups, branches and administrators you have, where you keep the timetable and attendance, and whether you already have a CRM. We reply with an implementation plan and estimate within 1–2 business days.