SEO for furniture makers: requests from search for “custom kitchens” and “sliding wardrobe price”.
People searching for “custom kitchens Almaty” or “walk-in closet made to order price” have already decided to buy and are choosing a maker. SEO brings pages for each furniture type, district and material into search — with work, a starting price and measurement booking.
Search demand for custom furniture is well structured: furniture type (kitchen, sliding wardrobe, walk-in closet, kids' room, hallway), material (MDF, painted MDF, chipboard, solid wood), shape (L-shaped, U-shaped, with an island), city and district. Each combination with noticeable demand needs its own page with work, a price guide and FAQ — a general “Custom furniture” page ranks for none of these queries.
The second part is local results. For queries with a city, Google and Yandex show maps, so listings in Google Business Profile, Yandex Business and 2GIS with photos of work, prices and replies to reviews bring a noticeable share of enquiries, especially for showrooms.
The third is content people trust: a portfolio labelled with materials and timelines, articles like “how much does a kitchen cost in Almaty”, “chipboard or MDF”, “how to prepare your flat for measuring”. They capture informational demand and help AI search engines cite your website.
What SEO for a furniture maker includes.
Query clusters for kitchens, sliding wardrobes, walk-in closets, kids' rooms, hallways, bathroom and office furniture, with and without price, in Russian and Kazakh.
MDF, painted and chipboard kitchens, L-shaped, with an island, loft style — separate pages where there is demand.
Pages for districts of Almaty and Astana and large new-builds, with examples of work in those buildings and typical layouts.
Each project is a page with photos, dimensions, materials and price; images are compressed and captioned to appear in image search.
Optimising listings in 2GIS, Google Business Profile and Yandex Business, plus a routine for collecting reviews after installation.
Content on prices, materials, hardware and preparing for measurement — for informational queries and AI search.
Speed of photo-heavy pages, LocalBusiness, Product and FAQ markup, hreflang for ru/kk, no duplicates from portfolio filters.
Rankings, traffic and, most importantly, measurement requests from search tied to pages — monthly.
Query clusters.
- Custom kitchens + city, price, per running metre
- Kitchens by shape and material: L-shaped, U-shaped, MDF, painted
- Sliding wardrobes made to order: price, for the hallway, built-in
- Walk-in closets and storage systems
- Kids' and bathroom furniture made to order
- Custom furniture + district or residential complex
- Office and commercial furniture for B2B
- Kazakh queries: тапсырыспен жиһаз, ас үй жиһазы
- Informational: chipboard or MDF, how much a kitchen costs
What to expect from SEO in the furniture niche.
In our experience and based on market data, the first requests from search for long-tail queries (material + shape + city, districts) appear in 2–3 months, and for core queries like “custom kitchens Almaty” in 4–6 months. In Almaty and Astana the niche is competitive: results include aggregators, marketplaces and dozens of workshops, so we will not promise specific rankings.
What you can plan for: growth in indexed pages, visibility across clusters, measurement requests from search and their cost compared with ads. After six months to a year SEO usually becomes the cheapest channel per contract, but it does not replace ads in peak season.
When people look for furniture and how to prepare.
Demand for custom furniture follows renovations and move-ins. Peaks run from late summer to November, when people finish renovating and want to be done before New Year, and in spring; demand is lower in summer and January. New-build handovers create waves by district.
SEO works with a delay, so we prepare pages for seasonal queries and new complexes 2–3 months before the peak. In season they are complemented by search ads, and in quiet months SEO keeps the flow without increasing the budget. We also account for B2B demand — office furniture, hotels and cafés — which depends less on the season and brings large orders.
What affects the cost of SEO.
SEO for one city and one workshop is ₸200,000–300,000 per month: keywords, new pages, technical optimisation, maps and a report. A showroom chain or several cities, two language versions and a large volume of content — ₸300,000–450,000 per month. The minimum term is 3 months, a realistic horizon is six months or more.
If the website has no pages for furniture types, the structure needs work first — estimated separately. Base prices are on the SEO page.
The short version.
How much does SEO for a furniture maker cost?
From ₸200,000 per month for one city, ₸300,000–450,000 for a chain or several cities with a Kazakh version. The minimum term is 3 months.
When will requests come from search?
For narrow queries — in 2–3 months, for core “custom kitchens” queries in Almaty — in 4–6 months. Timing depends on the current state of the website and competition.
Do we need pages for districts and complexes?
Yes, if you have work in those districts and buildings: such pages face less competition and bring targeted requests. We will not create empty pages without examples.
Do we need a Kazakh version?
For Astana, Shymkent and the regions — yes, some queries are in Kazakh and competition for them is lower. For Almaty — as an addition after the Russian version.
Can a website on a site builder be promoted?
Partially: many builders limit speed, markup and structure. We start with an audit and tell you whether it makes sense or it is better to move the website.
Same service for other industries
Want requests from search? Send your website address — we will do a quick audit.
Tell us which cities you work in, which furniture types are a priority and whether your portfolio is on the website. We will reply with an assessment and a plan for the first 3 months within 1–2 business days.