Social ads for furniture makers: your work in the feed, measurement requests in the CRM.
Furniture is bought with the eyes, so Instagram and TikTok are the natural platforms for the industry. We launch ads with real projects and installations, a quiz instead of a bare “message us”, and geo-targeting by new-builds, and we measure results in measurements and contracts.
Social ads in the furniture niche work when the ad shows what people want to see in their own home: a finished kitchen in a similar layout, a walk-in closet with fittings, the installation process. Reels from sites, “before/after” carousels and a 3D design next to a photo of the result bring more requests than studio pictures and discount banners.
The second thing is the right next step. Someone who saw a kitchen in their feed is not ready to call yet. A quiz in a lead form or on WhatsApp with questions about shape, dimensions, budget and timing lowers the barrier and gives the manager a qualified measurement request.
The third is the audience. New homeowners and people mid-renovation respond best: geo-targeting new-builds handed over in the coming months, interests in renovation and interior design, retargeting those who watched videos and visited the website.
What we do in social ads for furniture makers.
Reels from sites, sped-up installations, carousels by material, “design → result”. We help organise shoots on site.
Kitchen shape, dimensions, material, budget, renovation timing — the request arrives in the CRM with parameters, and the manager calls prepared.
Campaigns for residential complexes being handed over or moved into, mentioning the complex and typical layouts in the creative.
Separate campaigns for kitchens, sliding wardrobes, walk-in closets; free measurement and design project, Kaspi Red instalments as an argument.
Showing ads to those who watched videos, opened the profile and website: reviews, the production process, warranty.
Short installation videos and fitting reviews — cheap reach among young first-time flat buyers.
Leads from Meta and TikTok go straight to amoCRM or Bitrix24 and WhatsApp, with no manual transfer from the ad account.
Cost per request, measurement and contract by campaign and creative, not just clicks and reach.
Ad account structure.
- “Kitchens” campaign: quiz, geo by city and complexes
- “Sliding wardrobes and walk-in closets” campaign
- “New-builds” campaign: separate ad sets per complex
- Retargeting: video, profile, website
- Lookalike audiences from the customer base
- TikTok: reach with installation videos
- Kazakh-language campaign
- Creative tests: photos, Reels, carousels, 3D
How much to invest and how to measure it.
In our experience and based on market data, the ad budget in Almaty's furniture niche starts from ₸250,000–400,000 per month; in other cities you can start from ₸150,000. A smaller budget does not gather enough data to optimise: too few requests come in a month to understand which creatives work.
We look beyond cost per request. A quiz request costs more than “message us in Direct” but reaches the measurement more often. So we evaluate campaigns by cost per measurement and per contract, which requires a CRM connection. The first 2–4 weeks are for testing creatives and audiences; after that the budget moves to what brings contracts.
What you cannot say in furniture ads.
Furniture is not a restricted category, but there are limits. Under advertising law, instalment ads must honestly convey the terms: “0-0-12” without mentioning the partner and conditions is a risk of complaints. Comparisons with competitors and words like “best” or “number one” without proof are also a risk.
Meta and TikTok reject creatives with excessive promise-heavy text, manipulative “before/after” framing and links to slow websites. Personal data from lead forms is processed with consent under Kazakhstan's personal data law — we add a consent checkbox and a policy to the website.
What social ads management includes.
Managing one platform (Instagram and Facebook via Meta) for one city is ₸150,000–250,000 per month. Two platforms (Meta and TikTok), several cities or campaigns in two languages — ₸250,000–400,000 per month. Setting up the account, pixel, quizzes and CRM connection is included in the first month; a one-off setup without management is ₸150,000. The ad budget is paid separately, from ₸200,000 per month, in Almaty from ₸250,000–400,000.
Creative production and on-site shoots are estimated by volume. Base prices are on the targeted advertising page.
The short version.
How much do social ads for a furniture maker cost?
Management starts from ₸150,000 per month for one platform; the ad budget is separate: from ₸200,000, in Almaty from ₸250,000–400,000. A one-off setup without management is ₸150,000.
Which creatives work best?
Real work and installation videos usually outperform studio images and 3D renders without photos. A test of 5–10 creatives in the first weeks will show more precisely.
When will requests come in?
The first requests arrive within the first week after launch. A stable cost per measurement and contract is visible after 1–2 months, given the long deal cycle.
Can we target residents of a specific complex?
Yes, with geo-targeting by a point and radius around the complex plus a mention of it in the creative. It works well when the building is being handed over or recently occupied.
Do we need a website for social ads?
Not necessarily: quiz lead forms and WhatsApp work without a website. But a portfolio and reviews on the website or Instagram build trust before the measurement. More on the website for furniture makers page.
Same service for other industries
Want measurement requests from Instagram? Send your profile — we will suggest a strategy and budget.
Tell us which furniture to promote, in which cities, what budget you are ready to test and whether you have photos and videos of your work. We will reply with a launch plan within 1–2 business days.