Search advertising for flower shops: orders from people already looking for flower delivery today.
Someone searching «flower delivery almaty within an hour» will buy in the next few minutes. We launch Google Ads and Яндекс Директ for such queries, lead them to pages with a price and Kaspi payment and manage bids by time of day and holiday.
In flower search advertising, hot demand is everything. Queries like «flower delivery almaty», «buy roses with delivery», «birthday flowers delivery», «гүл жеткізу астана» are typed by people who have already decided to buy. The task is to appear in front of them with a price and a delivery time and bring them to a page where they can pay without chatting.
The campaign structure follows intent: general city queries, urgent ones («within an hour», «today», «24/7»), flowers and quantity («101 roses»), occasions and holidays. Each group gets its own ad and its own landing page. Shopping campaigns in Яндекс Директ based on the catalogue feed show the bouquets themselves with a price right in the results.
An important part is time management. Flower demand rises at lunchtime and in the evening before an occasion, and on holidays bids soar. We adjust bids by hour and day of week and turn off «delivery today» campaigns when slots run out. Results are counted in paid orders from the CRM.
What search ads management for flowers includes.
Queries by city, urgency, occasion and flower in Russian and Kazakh; filtering out «wholesale», «how to grow», «pictures», «free».
Search for hot queries, Performance Max and retargeting; extensions with price, address and phone.
Search, shopping campaigns from the catalogue feed, retargeting in the Yandex Advertising Network for site visitors.
For «delivery today», for a holiday, for a flower — a page with a price, slots and Kaspi payment; we improve the site where needed.
Adjustments by hour and day of week, separate strategies for the days before 14 February and 8 March.
Ads shown only where you actually deliver, separate campaigns for different cities.
Calls, WhatsApp and payments as goals, with the source passed to the CRM.
Cost per order and revenue by campaign and query, not just clicks.
Typical campaign structure.
- Search: flower delivery + city
- Search: urgent, today, within an hour, 24/7
- Search: roses, peonies, tulips, 101 roses
- Search: occasions — birthday, wedding, maternity discharge
- Holiday campaigns: 14 February, 8 March, 1 September
- Shopping campaigns from the catalogue feed
- Retargeting for site visitors
- Kazakh queries: гүл жеткізу, гүл шоғы
- Brand queries and protection from competitors
What an order from search costs.
In our experience and according to market data, a click on «flower delivery almaty» queries costs more than in most retail niches, and several times more in the days before 14 February and 8 March. So profitability depends not on the ads but on the website: if 2 out of 100 clicks pay instead of 5, cost per order rises 2.5 times.
What lowers cost per order: price and delivery time right in the ad, a landing page for the specific query, Kaspi payment without chatting, and bids that drop at night and during hours when you don’t accept urgent orders.
The ad budget is from ₸200,000 per month, for Almaty and several cities from ₸250,000–₸400,000; for holidays we agree it separately based on the number of delivery slots.
Search ads on peak days.
In the days before 8 March flower searches multiply, but competition grows with them. We prepare separate campaigns in advance: ads with pre-orders and a date, a holiday landing page, minimum and maximum bids, daily limits.
On the eve and on the holiday itself, campaigns switch to «delivery today» and «we’ll make it by evening», and when slots run out we pause them or switch to pickup. This happens on a signal from the CRM, not on a last-minute call from the florist.
After the holiday we don’t turn everything off: brand queries and retargeting keep working on people who discovered the shop during the peak.
What affects the management price.
Management of one platform for one shop costs ₸150,000–₸250,000 per month; Google Ads and Яндекс Директ together, several cities or two languages — ₸250,000–₸400,000. Setup is included in the first month; a one-off setup without management costs ₸150,000. The ad budget is paid separately, from ₸200,000 per month.
The price goes up with: the number of cities and holiday campaigns, shopping campaigns with a feed, landing page improvements, CRM integration for payment reporting. Base terms are on the search advertising page.
The short version.
How much do search ads for a flower shop cost?
Management costs from ₸150,000 per month per platform; Google and Yandex together ₸250,000–₸400,000. The ad budget is separate, from ₸200,000 per month, in Almaty from ₸250,000–₸400,000.
Which is better for flowers: Google Ads or Яндекс Директ?
In Kazakhstan the main search engine is Google, so we start there. Яндекс Директ adds audience and feed-based shopping campaigns; we connect it as a second stage or right away for Almaty and Astana.
Can ads be shown only in delivery districts?
Yes, geo is set by radius or district. For remote zones where delivery costs more, the ad can state a higher minimum order.
Do we need a website for search ads, or is Instagram enough?
Search ads lead to a website: Instagram works poorly as a landing page, and shopping campaigns need a catalogue with a feed. If you don’t have a site, we’ll start with a landing page for ads.
How soon will orders come?
Launch takes 1 week, and the first orders usually come in the first days of the campaigns. A stable cost per order is visible after 3–4 weeks of optimisation.
Same service for other industries
Want orders from Google and Yandex? Send your website and delivery zones — we’ll estimate the budget and cost per order.
Send your website address, delivery cities, average order value and upcoming holidays. We’ll reply with a campaign plan and budget forecast within 1–2 business days.