Social media advertising for flower shops: an Instagram and TikTok shopfront that sells on holidays and weekdays.
For a flower shop, Instagram is the main shopfront: people look at bouquets, compare styles and send DMs. We launch ads that lead not to an endless chat but to choosing a bouquet and paying, and we plan the budget for peak dates in advance.
Flowers sell visually: Reels of a bouquet being made, a box being unpacked, the recipient’s reaction. Such content in Instagram and TikTok ads works better than staged photos and shows the shop’s style — which is what people choose a florist by.
The campaign structure is built around goals. Reach across the city and delivery districts for awareness. Conversion campaigns to the catalogue or to WhatsApp with a ready message «I want this bouquet». Retargeting people who viewed the site or a video but didn’t order. Separate holiday campaigns targeting men aged 20–45, who traditionally buy flowers at the last minute.
We count paid orders, not clicks and leads: ad tags pass into the CRM, and the report shows cost per order for each campaign and creative. Budget and bids are planned by the calendar: a steady flow on weekdays and a pre-agreed increase before 14 February and 8 March.
What social ads management for flowers includes.
A quarterly campaign plan with peak dates, budget split between weekdays and holidays.
Scripts for Reels and stories: bouquet making, unboxing, «under ₸15,000», delivery today; adapted for Instagram and TikTok.
Geo by delivery zones, interests and demographics of gift buyers, lookalike audiences from the customer base, corporate segments.
Ads lead to a bouquet page with Kaspi payment or to WhatsApp with a ready message, not to DMs without a script.
Repeat impressions for those who viewed the catalogue or a video, and pre-holiday reminders for those who ordered last year.
Pre-orders 2 weeks ahead, «delivery today» on the holiday itself, stopping campaigns when slots run out.
Creatives and copy in Russian and Kazakh for different audiences and cities.
Cost per order and revenue by campaign from the CRM, not just clicks and messages.
Typical campaign structure.
- Reach: city and delivery districts, bouquet-making videos
- Conversions: catalogue with Kaspi payment
- Messages: WhatsApp with a ready order text
- Retargeting: website visitors and video viewers
- Lookalike audiences from the buyer base
- Holidays: 14 February, 8 March, 1 September
- Corporate clients: offices and restaurants
- TikTok: creative tests and a younger audience
How much to spend on ads and when.
The minimum ad budget for flower delivery in one city is from ₸200,000 per month; in Almaty, with noticeable competition, from ₸250,000–₸400,000. It is paid separately from management and goes directly to the platforms.
Peak dates need a bigger budget. In our experience and according to market data, the cost of impressions on Instagram rises noticeably in the last days before 8 March, so it pays to collect pre-orders and retargeting audiences 10–14 days ahead, and in the final days show ads to people who have already seen your bouquets.
We agree the holiday budget in advance based on how many orders you can physically assemble and deliver: ads that bring more orders than you have florists and couriers for damage your reviews.
Why flower ads don’t pay off.
- Ads lead to DMs where the manager replies an hour later — by then the customer has already bought elsewhere.
- No price in the ad: people looking for a ₸5,000 bouquet arrive while the average order is ₸25,000.
- Geo covers the whole city although delivery to remote districts is expensive or unavailable.
- 8 March campaigns launch 2 days before, when the auction is already overheated.
- The same staged photos for months — the audience burns out and cost per order rises.
- Success is measured by messages rather than payments, and campaigns that bring chats without orders get scaled.
What affects the management price.
Management of one platform for one shop in one city costs ₸150,000–₸250,000 per month; Instagram and TikTok together, several cities or two languages — ₸250,000–₸400,000. Setup is included in the first month; a one-off setup without management costs ₸150,000. The ad budget is paid separately, from ₸200,000 per month.
The price goes up with: video production, the number of holiday campaigns, work with the corporate segment, CRM integration for payment reporting. Base terms are on the targeted advertising page.
The short version.
How much do social ads for a flower shop cost?
Management costs from ₸150,000 per month per platform; two platforms or several cities ₸250,000–₸400,000. The ad budget is separate, from ₸200,000 per month, in Almaty from ₸250,000–₸400,000.
When should ads for 8 March start?
10–14 days before the holiday, with creatives and landing pages prepared a month ahead. Then pre-orders are cheaper to collect, and in the final days ads reach people who already know the shop.
Who shoots the videos for the ads?
We write scripts and give instructions for filming on a phone in the workshop — making and packing a bouquet can be filmed in an hour. We can arrange a professional shoot separately.
Does TikTok work for flowers?
Yes, bouquet-making videos gain reach well and impressions are cheaper. We usually test TikTok as a second platform once Instagram is already bringing orders.
How do you measure results?
By paid orders from the CRM: ad tags are passed into the order card, and the report shows cost per order by campaign. If you don’t have a CRM yet, we’ll set one up.
Same service for other industries
Want orders from Instagram, not just chats? Tell us about your shop — we’ll propose a campaign plan.
Send your Instagram link, average order value, delivery zones and next peak dates. We’ll reply with a campaign plan and estimate within 1–2 business days.