SEO for education centres: students from search for “course + city + price” queries.
Queries like “UNT preparation Almaty”, “English courses Astana price”, “coding for kids near me” come from people who have already decided to study and are choosing where. We bring the centre's website to the top of Google by programme and district and connect maps and reviews, so the flow does not depend on the ad budget.
Search demand in education has three layers. Commercial queries with a programme and a city (“IELTS courses Almaty”, “IT school for kids Astana price”) are the most valuable: the person is already choosing where to go. Local queries (“courses near me”, “education centre Bostandyk district”) are won by maps: 2GIS and Google Maps with a complete listing. Informational queries (“how to prepare for the UNT”, “how much does IELTS cost in Kazakhstan”) bring an audience through the blog and warm it up before booking.
We build SEO across all three layers: a separate page for each programme with the curriculum and price, pages for districts and branches, map listings with reviews and the schedule, a blog answering students' and parents' questions. The Kazakh version is a separate layer of traffic: “ағылшын тілі курстары”, “ҰБТ дайындық бағасы” — there is significantly less competition for these queries.
SEO in education is strongly seasonal: UNT queries peak in March–May and August, language courses and kids' programmes in August–September and January. Work on the pages needs to start 3–4 months before the season, otherwise rankings will not grow in time.
What education centre SEO includes.
We collect queries for each course and city with search volumes: UNT, IELTS, TOEFL, English, German, Chinese, IT, early development, robotics — with prices and levels.
Copy with the curriculum, price, format, schedule, teacher and FAQ for each programme. Every page is a separate entry point from search.
Listings in 2GIS, Google Business Profile and Yandex Business: categories, courses with prices, photos, replies to reviews, branch and district pages on the website.
Pages for seasonal peaks: “UNT preparation 2025”, “summer courses for kids”, “English courses from September” — prepared 3–4 months before the season.
We translate and adapt pages for Kazakh-language queries: “ағылшын тілі курстары”, “ҰБТ дайындық”, “балаларға бағдарламалау” — a separate flow with minimal competition.
A system for collecting reviews after the course: a request via WhatsApp, links to 2GIS and Google. Ratings affect maps and conversion when people choose a centre.
Articles answering students' and parents' questions: “how to choose an IELTS course”, “what you need to know about the UNT”, “what age to start learning to code”. They attract informational traffic and warm up the audience.
Speed, mobile version, EducationalOrganization and Course markup, ru/kk hreflang, sitemap. A monthly report with rankings, traffic and enquiries from search.
Education centre query clusters.
- UNT: “UNT preparation”, “UNT courses Almaty”, “UNT tutor price”
- Languages: “English courses”, “IELTS preparation”, “German for kids”
- IT and coding: “IT courses Almaty”, “coding for kids”, “Python courses”
- Early development: “kids' courses near me”, “robotics for kids”, “developmental classes”
- Local: “education centre + district”, “courses near the metro”, “education centre Almaty”
- Kazakh: “ағылшын тілі курстары”, “ҰБТ дайындық бағасы”, “балаларға курстар”
- Seasonal: “summer courses”, “courses from September”, “school readiness”
- Informational: “how to pass IELTS”, “what is the UNT”, “online or in-person courses”
When to start SEO to make the season.
Month 1 — audit, keywords, technical foundation, course page structure. Months 2–3 — copy for each programme, map listings, first rankings for long-tail queries. Months 4–6 — growth for mid-volume queries (“English courses Almaty”), a steady flow from maps and search. Months 6–12 — competing for the top on competitive queries (UNT, IELTS), with the Kazakh version bringing a separate flow.
If demand peaks in August, SEO needs to start no later than April. Contracts run from 3 months; monthly reports show rankings, traffic and enquiries, not “work done”.
SEO does not work without the right website.
If the website is a single site-builder page with no split by course, SEO will not deliver results: there is nothing to rank. First you need a website with separate pages for each programme. We often do this as one project: the site structure is built around the keywords from the start, and SEO begins on day one after launch.
What affects the price of education centre SEO.
Promoting one centre in one city costs ₸200,000–300,000 per month: keywords, course copy, maps, reviews, reports. Several programmes, a network of branches or several cities — ₸300,000–450,000. The Kazakh version and seasonal landing pages depend on the volume of copy.
Contracts run from 3 months. Base terms are on the SEO page.
The short version.
How much does SEO for an education centre cost?
₸200,000–300,000 per month for one centre, ₸300,000–450,000 for a network or several cities. Contracts from 3 months, first results in 3–4 months.
What matters more — the website or 2GIS maps?
Both matter and reinforce each other: maps win “courses near me” queries, while website pages win queries with a programme and price. We work on both at once.
Do we need a Kazakh version?
In Almaty it is advisable; in Astana, Shymkent and the regions it is essential: a large share of parents search in Kazakh, and there is noticeably less competition for these queries.
How do you account for seasonality in SEO?
We prepare pages for seasonal queries (“UNT preparation”, “summer courses”) 3–4 months before the peak. Starting in June for August is too late. We plan a content calendar a year ahead.
How do you report?
Monthly: rankings by cluster, traffic, enquiries from search, what was done and the plan for next month. You keep access to Search Console and Metrica.
Same service for other industries
Want students from search? Send us your website and list of programmes — we will do a quick audit.
Tell us your city, priority programmes, whether you have a Kazakh version and when your next seasonal peak is. We will reply with an audit and a 3-month plan within 2–3 business days.