Targeted ads for car service centres: car owners from your neighbourhood, not random clicks.
A customer chooses a repair shop 5–10 minutes from home or work. We run Instagram and TikTok campaigns targeted by radius around your location with offers for specific services, capture leads in WhatsApp and the CRM, and report the cost of an actual visit — not just a lead.
In targeted advertising, a car service centre wins on two things: geography and a clear offer. Geography: most customers live or work within a 5–7 km radius — running ads across the whole city means paying for people who will never make the trip. Offer: "come visit us" doesn't work; "tyre fitting from ₸8,000 — book this week", "oil change + free diagnostics" and "interior detailing — 3 days in April at a special price" do.
The second layer is trust: a video of a technician at work, before/after photos of bodywork and detailing, real customer reviews. These creatives on Instagram and TikTok cost less per impression and convert better than stock car images.
Leads come in via WhatsApp or a lead form with instant transfer to the CRM, where the service advisor responds within 15 minutes; we then report not on clicks but on booked and arrived customers for each campaign.
What's included in targeted ad management for a repair shop.
We choose 2–4 services with a clear benefit and good margin: tyre fitting, oil change, scheduled maintenance, detailing, diagnostics. Each gets an offer, a landing page and seasonal timing.
A 5–7 km radius around each location, overlap exclusions, separate campaigns by location and district.
Videos of technicians and processes, before/after photos of bodywork and detailing, reviews, Stories formats. We test 6–10 variants and keep what works.
Lead via WhatsApp with a pre-filled message or a lead form with instant CRM transfer, auto-reply and a task for the service advisor.
Dedicated campaigns for spring and autumn tyre fitting launched 3–4 weeks before the season; pre-winter inspection, coolant change.
Website and Instagram visitors who watched the video but didn't book; reminder of the offer with social proof.
Lookalike from the CRM customer database — the cheapest visits once 200–300 customers have accumulated.
Weekly budget reallocation between services and locations; monthly report: visits and revenue by campaign, not reach.
Campaign structure.
- Campaign "Tyre fitting": radius, seasonal offer, quick booking
- Campaign "Oil change and servicing": car owners 25–50, near the location
- Campaign "Detailing": 25–40, automotive and car care interests
- Campaign "Bodywork repair": offer + Kaspi instalments
- Retargeting: website, Instagram, 50%+ video views
- Lookalike from CRM customer database
- Separate ad sets by location and district
- TikTok: detailing and process videos
There aren't many ad restrictions for car service centres, but they exist.
Car service advertising isn't a heavily restricted category, but some rules apply. Meta rejects ads with unsubstantiated claims ("lifetime guarantee", "best service in the city"). TikTok restricts some financial offer formats. Mentioning Kaspi instalments requires correct wording with no hidden conditions. We write ad copy to platform rules the first time and don't waste time resubmitting rejected materials.
What does a customer from targeted ads cost for a repair shop?
Based on our experience and Kazakhstan market data: a lead for tyre fitting or an oil change — ₸1,000–₸3,000; a booked customer — ₸3,000–₸8,000; a customer who shows up — ₸6,000–₸15,000 depending on city and competition. For detailing and bodywork repair a lead costs more — ₸4,000–₸10,000 — but the ticket is also higher. The key factor is response speed: if the reply takes more than 30 minutes, a significant share of leads go to a competitor who replied faster.
What affects the management fee.
Management for one location on one platform — ₸150,000–₸250,000 per month; two platforms, multiple locations or two languages — ₸250,000–₸400,000. Ad spend is paid separately, minimum ₸200,000 per month; in competitive Almaty neighbourhoods during tyre-fitting season — from ₸250,000–₸400,000. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Process video and photo production is quoted separately. General terms on the targeted advertising page.
The short version.
How much do targeted ads cost for a car service centre?
Management from ₸150,000 per month plus ad spend from ₸200,000 per month. During tyre-fitting season in Almaty it's better to increase the budget to ₸250,000–₸400,000 — competition rises.
Which services should be advertised first?
Those with a clear benefit and a short decision cycle: tyre fitting, oil change, express diagnostics. Detailing and bodywork repair — in separate campaigns with a portfolio and instalments; their decision cycle is longer.
How soon will customers start coming in?
First leads within the first week; a stable cost per customer within 3–4 weeks after campaign learning and creative selection.
Do I need a website for targeted ads?
For lead forms and WhatsApp — no, but a service landing page with a price and address increases conversion. We often build a landing page in parallel with the ad setup.
What do you count as a result?
Booked and arrived customers per campaign, their cost and the revenue they generate — tracked through the ad account, CRM and call tracking. Reach and clicks are not results.
Same service for other industries
Need customers from your neighbourhood? Tell us about your services and locations — we'll propose campaigns and a budget.
Tell us your city, location addresses, priority services and current ad budget. We'll reply with a campaign plan and a forecast within 1–2 business days.