Digital for car dealerships: catalog, financing, test-drives, and CRM in one system.
A buyer compares vehicles on kolesa.kz, reviews trims on the dealer's website, runs loan calculations at several banks, and submits a request wherever is most convenient. We build a system where no lead is lost: a website with a catalog and calculator, CRM for all channels, ads by make and model, and SEO targeting commercial queries.
Six directions for dealers.
Catalog with stock and prices, loan calculator, trade-in, test-drive, two languages.
from ₸300,000Mobile appFor dealer networks: catalog, service booking, maintenance history, loyalty program, Kaspi.
from ₸2,500,000CRM & automationLeads from kolesa.kz, Instagram, website, and calls in one funnel, manager tasks, follow-ups.
from ₸350,000SEOMake and model pages, local SEO, 2GIS and Google, Kazakh version. Results in 3–5 months.
from ₸200,000/moTargeted adsInstagram and TikTok by make and interest, test-drive and loan offers, leads via WhatsApp and CRM.
from ₸150,000/moSearch adsGoogle Ads on branded make queries, model landing pages, financing and trade-in, call tracking.
from ₸150,000/moA car dealership operates in a niche with a long decision cycle and a high cost of error: buyers research options for weeks, compare 5–10 offers, and choose a dealer not only on price but also on convenience — response speed, a clear catalog, and transparent loan calculations. If the website doesn't answer questions about trims and monthly payments, the buyer goes to kolesa.kz or a competitor.
At the same time, the used-car market in Kazakhstan lives on kolesa.kz — the primary listings aggregator. A dealer's website and ads should not compete with the platform but complement it: converting those who already saw a listing and want to learn more about the dealership, financing terms, and trade-in. For new cars, branded search ads and interest-based targeting generate leads directly.
Below is what we do for car dealerships and dealers: a website with a catalog, CRM with a sales funnel, Google and Instagram advertising, SEO by make and model. Each direction has its own page with features, integrations, and pricing.
What dealers come to us with.
- Leads from kolesa.kz, Instagram, and the website land with different managers in different messengers — some respond after an hour, some forget entirely, and conversion to a showroom visit is opaque.
- A website with no up-to-date prices or stock: the buyer calls, hears “that car is already sold,” and goes to a competitor with a live catalog.
- No loan calculator, or one that calculates incorrectly — the buyer can't figure out the monthly payment and puts off the decision.
- Ads run on generic queries with no tie to make or model; the budget is eaten by non-targeted clicks and the cost per lead is high.
- No follow-up system: the customer said “I'll think about it” — and was forgotten, even though they could have bought within 2–4 weeks.
- Trade-in and service are not promoted separately, even though they generate repeat deals and keep the customer at the dealership.
What matters specifically in Kazakhstan.
- kolesa.kz is the primary vehicle listings aggregator in Kazakhstan: presence on the platform is essential, and the dealer's website must convert visitors who came from kolesa.kz looking for more details about the dealership and deal terms.
- Kaspi installments and financing — a significant share of vehicle purchases in Kazakhstan go through partner banks; a loan calculator showing monthly payments for Kaspi Bank, Halyk, BCC, and other banks directly on the website lowers the barrier to submitting a request.
- WhatsApp is the primary communication channel between buyers and managers; a fast WhatsApp response determines whether someone comes in for a test-drive, making CRM integration critical.
- Two languages — the website and ad creatives in Russian and Kazakh: in Астана, Шымкент, and the regions, Kazakh-language queries deliver a meaningful share of traffic with lower competition.
- 2GIS — a dealership listing with address, opening hours, showroom photos, and reviews influences the choice of buyers searching for “car dealership nearby” before visiting.
- Regulatory compliance — the purchase agreement, financing terms, and trade-in conditions must be described on the website; advertising financial products (loans, installments) on Google and Meta requires compliance with financial advertising rules and disclosure of rates.
A sequence that pays off faster.
- Website with catalog and calculator — without up-to-date prices, stock availability, and loan calculations, advertising will be expensive and ineffective.
- CRM with a funnel — consolidates leads from kolesa.kz, Instagram, the website, and phone calls; the manager sees all contacts in one window and doesn't lose “thinking” buyers.
- Search ads on branded make queries — captures hot buyers who have already chosen a model and are looking for a dealer.
- Targeted ads on Instagram and TikTok — builds demand for specific models and promotions, targeting audiences by interest and lookalike based on the customer base.
- SEO — a long-term channel for queries like “buy [make] in Алматы,” ”[model] price Kazakhstan”; results in 4–6 months, but cost per lead is several times lower than search ads.
- Mobile app — for a dealer network with multiple showrooms and a loyalty program; a single dealership needs only a website and CRM.
Why auto leads are expensive and how to account for it.
A car is one of the most expensive purchases for an individual, so the cost per lead here is higher than in most other niches: according to Kazakhstan market data, a new-car lead from search ads costs ₸5,000–₸20,000, from targeted ads — ₸3,000–₸10,000. With an average ticket of several million tenge this is justified, but only if the manager responds quickly and guides the client to a deal.
The main loss is not the expensive click but the abandoned lead: the buyer messaged on WhatsApp, the manager replied three hours later, the client is already at a competitor. A CRM with an auto-reply and a manager task within 5 minutes recovers that money. The second lever is follow-up: 60–70% of buyers make a decision within 2–6 weeks, and whoever systematically stays top-of-mind wins the deal.
Questions from car dealerships.
How much does a website for a car dealership cost?
A landing page for one model or promotion — ₸250,000–₸400,000; a full site with catalog, filters, loan calculator, and two languages — ₸600,000–₸1,200,000. Details on the website for car dealerships page.
Is a separate website needed if we already have listings on kolesa.kz?
Kolesa.kz brings the buyer to the listing but doesn't sell the dealership: financing terms, trade-in, warranty, dealership history — all of that lives on your website. A buyer choosing between two similar listings often visits the dealer's website and makes their decision there.
Which advertising works better for a car dealership: targeted or search ads?
Google search ads capture hot demand on branded make queries (“buy Kia Sportage Алматы”), while Instagram targeted ads create demand for promotions, trade-in, and specific models. We typically start with search ads on priority makes and interest-based targeting; budget from ₸200,000 per month per platform.
Is a CRM needed if managers work in Excel and WhatsApp?
Especially then: Excel can't see who hasn't been answered and who needs a callback next week, and WhatsApp provides no conversion statistics. A CRM consolidates all leads into a funnel, assigns tasks to managers, and shows how many inquiries became deals and where they came from.
Does a car dealership need a mobile app?
For a single dealership — generally no: a website with a catalog and WhatsApp covers the job. For a dealer network with multiple brands and a loyalty program, an app drives repeat visits and service reminders. More details — app for car dealerships.
Do you run a car dealership? Describe your task — we'll tell you where to start and what it costs.
Tell us which makes you sell, how many managers you have, where leads currently come from, and what hurts most: lost requests, expensive advertising, or no follow-up system. We'll respond with a plan and estimate within 1–2 business days.