Digital for online stores: from a catalog with live stock to repeat purchases.
A shopper compares your site with Kaspi Marketplace in 10 seconds: if there is no price, no installment option and no clear delivery, they go back to the marketplace. We build a store that keeps them: a catalog with live stock from 1C, Kaspi Pay checkout, a CRM that recovers abandoned carts, and ads measured by revenue, not clicks.
Six directions for your store.
Filterable catalog, Kaspi Pay, installments, 1C sync, delivery, two languages.
from ₸300,000Mobile appFor a store with a customer base: catalog, Kaspi Pay, push notifications, bonuses, order history. iOS and Android.
from ₸2,500,000CRM & automationSite, Kaspi and WhatsApp orders in one pipeline, abandoned carts, notifications, analytics.
from ₸350,000SEOCategories and product pages in search, Google Shopping, Kazakh version, reviews. Results in 3–4 months.
from ₸200,000/moTargeted adsProduct catalog in ads, abandoned-cart retargeting, buyer lookalikes, orders in the CRM.
from ₸150,000/moSearch adsGoogle Shopping, product campaigns, Performance Max, remarketing, revenue by campaign in the report.
from ₸150,000/moRetail e-commerce in Kazakhstan competes hard with Kaspi Marketplace: the marketplace brings traffic but takes margin and the customer relationship. Your own website brings back the brand and direct sales, but it needs the right structure — a filterable catalog, accurate prices and stock, convenient payment and fast delivery. A shopper who lands on the site should be able to order in three clicks, or they will leave for somewhere easier.
The second layer is repeat purchases. The first order rarely pays back the cost of acquisition: a store earns on the second and third order, on subscriptions or a loyalty program. A CRM with WhatsApp notifications, abandoned-cart recovery and personal offers turns one-time buyers into regulars without extra ad spend.
Below is what we do for online stores and retail chains in Kazakhstan: each direction has its own page with features, integrations and prices.
What stores come to us with.
- Stock on the website doesn't match reality: a manager updates 1C and the site by hand, a shopper orders an item that is out of stock and never comes back.
- All traffic goes through Kaspi Marketplace — commission eats the margin, the customer base belongs to the marketplace, and every repeat sale means another commission.
- Nobody recovers abandoned carts: a shopper adds an item, gets distracted, leaves — and the store has no process for it.
- Ads point to the home page instead of a product or category page: conversion is low and the budget is wasted.
- There is no loyalty program: every sale means acquiring a new customer at full price, although a past buyer would order again for a small bonus.
- The site isn't built for mobile: 70–80 % of traffic comes from phones, but checkout is awkward, so the shopper switches to the Kaspi app.
What matters specifically in Kazakhstan.
- Kaspi Marketplace — the country's main marketplace: being there brings traffic, but the commission and platform rules limit margin; your own site builds the brand and a direct relationship with the buyer, and Kaspi Pay on the site offers the same convenient payment without the marketplace commission.
- Kaspi Pay and installments — shoppers expect Kaspi Pay and Kaspi Red installments by default; a "0-0-12 installments" label on the product page and in ads noticeably lifts conversion on expensive items.
- Delivery — integration with Yandex Delivery, Kazpost and CDEK belongs right in the cart: the shopper must see the cost and delivery time before placing the order, otherwise they abandon the cart.
- 1C — most Kazakhstani stores keep their accounting in 1C; real-time sync of stock, prices and orders between 1C and the website is a baseline requirement, not an option.
- WhatsApp — the main channel for order, delivery and promo notifications; shoppers expect order status in WhatsApp, not only by email.
- Two languages — the site and product pages in Russian and Kazakh: in the regions and among younger audiences, Kazakh-language queries bring separate organic traffic with little competition.
Marketplace and your own store: not a choice, but a sequence.
Kaspi Marketplace provides ready traffic and buyer trust, but it takes a commission on every sale and doesn't share customer contacts. The store doesn't know who bought, can't reach out again and doesn't build a brand — only volume.
Your own website solves the opposite problem: the customer is yours, you know their purchase history, you can bring them back with an offer or a bonus, build loyalty and sell at a better margin. And Kaspi Pay on the site gives the same convenient payment the shopper is used to on the marketplace.
A practical sequence for most stores: Kaspi Marketplace for reach and first purchases, your own website for repeat sales, margin and brand. A CRM links both channels into a single customer base.
Where a store loses money and how to fix it.
According to market data, acquiring a new customer in e-commerce costs 5–7 times more than bringing back an existing one. Abandoned carts in Kazakhstani stores account for 60–75 % of started checkouts — most of them can be recovered with a WhatsApp message 30 minutes later.
A loyalty program with accumulating bonuses increases purchase frequency without growing the ad budget. Mailings segmented by interest categories work better than mass promotions: a buyer of children's goods doesn't respond to a discount on electronics.
All of this is set up in a CRM in 2–4 weeks and pays back faster than the next month of ad budget.
Questions from online stores.
How much does a turnkey online store cost?
A landing page for one product category costs ₸250,000–₸400,000; a full store with a catalog, filters, cart, Kaspi Pay and 1C integration costs ₸600,000–₸1,200,000. Details on the website for online stores page.
Do I need to leave Kaspi Marketplace to have my own website?
No. Kaspi Marketplace provides traffic, your own website provides margin and a customer base. Most successful stores work in both channels: Kaspi for reach, the website for repeat sales and brand.
How do you sync stock between 1C and the website?
With standard 1C exchange modules: stock, prices and orders update automatically. We set it up as part of website development or as a separate integration. More on the CRM and automation for online stores page.
Which ads work for a store: social or search?
Google search ads catch hot demand on product queries ("buy iPhone 15 Almaty"), and Google Shopping shows a card with the price right in search results. Instagram ads create demand for new arrivals, promotions and categories. For most stores we start with search ads and Google Shopping, and add social ads for retargeting and new categories.
Do I need a mobile app?
For a store with 3,000–5,000+ customers and regular repeat orders, an app pays off: push notifications are cheaper than SMS, and loyalty plus order history on the phone bring customers back. A smaller store should start with a website with a good mobile version and a CRM with WhatsApp.
Other industries
Run a store? Describe the task — we'll tell you where to start and what it costs.
Tell us how many SKUs are in your catalog, whether you use 1C and Kaspi Marketplace, where your buyers come from now, and what hurts most: stock, abandoned carts or ads. We'll reply with a plan and an estimate within 1–2 business days.