Targeted ads for hotels: demand for your dates among people still deciding where to go.
Holidays are chosen with the eyes: a video of a cabin by the water, the view from the room, breakfast on the terrace. We show this on Instagram and TikTok to people in the cities your guests come from, sell early bookings and packages, and take requests on WhatsApp with Kaspi prepayment.
The main difference in targeted ads for hotels is geography. Ads for an Alakol resort are shown not at Alakol but in Almaty, Karaganda and Ust-Kamenogorsk, where guests travel from. Burabay sells in Astana and Karaganda, Kapshagay and mountain glamping sites in Almaty. A city hotel in Astana looks for business guests and tourists from other regions and neighbouring countries.
The second difference is timing. Early summer bookings sell in March–May, New Year and Nauryz 1–2 months ahead, city hotel weekends a few days ahead. Campaigns and offers change with the calendar: early-bird discount, a «weekend for two» package, family holidays, corporate retreats.
We take requests via WhatsApp or lead forms passed to the CRM, and prepayment by Kaspi link. We measure results not in clicks but in paid bookings and revenue per campaign.
What hotel targeted ads management includes.
Early booking, weekend packages, holidays, family stays, corporate retreats — each offer gets its own campaign and landing page.
Ads in the cities your guests travel from, taking distance and roads into account; separate campaigns for Almaty, Astana and the regions.
Videos of the grounds and rooms, drone reels, stories with prices for dates, guest reviews. We shoot or edit from your materials and test 6–10 variants.
A WhatsApp button with a ready message «interested in dates…», an auto-reply with prices, prepayment by Kaspi link.
Bringing back those who watched videos, visited the website or opened the booking engine without paying.
Repeat offers and lookalike audiences based on the guest database in the CRM, with guests' consent.
Meta Pixel and Conversions API, booking engine goals, CRM: cost per request, cost per paid booking, revenue by campaign.
Weekly budget reallocation between cities and offers, a monthly report in bookings and tenge.
Campaign structure.
- Campaign «Early booking»: March–May, guests' home cities
- Campaign «High season»: free dates in June–August
- Campaign «Weekend for two»: couples 25–45 in nearby cities
- Campaign «Family holiday»: parents with children, meal packages
- Campaign «Holidays»: New Year, Nauryz, May holidays
- Campaign «Corporate retreats and offsite events»
- Retargeting: website, video, incomplete bookings
- Lookalike based on past guests
- TikTok test for resorts and glamping sites
How to spread the budget across the year.
For a summer resort it makes sense to spend most of the annual budget from March to July: in spring on early bookings with prepayment, in June on filling the remaining dates. In August we keep retargeting and last-minute dates. In the low season ads rarely pay off, except for corporate events and holiday packages.
A city hotel needs a steady budget all year, boosted around events: exhibitions and forums in Astana, concerts and sports events in Almaty. Here frequency and retargeting matter more than reach.
What a booking from targeted ads costs.
In our experience and according to market data in Kazakhstan: a WhatsApp request for a resort in season costs ₸800–2,500, a paid booking ₸5,000–15,000 depending on the accommodation price and competition. For a city hotel requests cost more, but stays are longer and repeat more often.
The benchmark is OTA commission: on a ₸60,000 booking it is ₸9,000–12,000. If a paid booking from ads costs less and the guest stays in your database, targeted ads pay off. The deciding factor is WhatsApp response speed: in season guests message five places at once.
What affects the price of management.
Targeted ads management for one property on one platform is ₸150,000–250,000 per month; two platforms, several properties, source cities or two languages — ₸250,000–400,000. The ad budget is paid separately, at least ₸200,000 per month, and in peak season and in Almaty from ₸250,000–400,000. Setup is included in the first month; one-off setup without management is ₸150,000.
Video shoots of the grounds and rooms are estimated separately. General terms: targeted advertising.
The short version.
How much do targeted ads for a hotel cost?
Management from ₸150,000 per month plus an ad budget from ₸200,000 per month. In peak season and in Almaty the budget is usually from ₸250,000–400,000.
When should a resort start advertising?
With early bookings in March, preparing creatives in February. If you start in June, competitors have already sold the best dates.
Do we need a website for targeted ads?
For WhatsApp requests it is not essential, but a page with prices for dates, photos and terms improves conversion and saves staff time. We often build a landing page in one or two weeks in parallel.
Can we advertise in winter?
A summer resort — only with holiday packages and corporate events. For hotels in Burabay, the Almaty mountains and city hotels, winter is a season of its own: New Year, skiing, business travel.
What do you count as a result?
Paid bookings and revenue per campaign, tracked through the ad account, booking engine and CRM. Reach and clicks are not results.
Same service for other industries
Need to fill your dates? Tell us about your property and season — we will propose campaigns and a budget.
Tell us where you are, how many rooms or cabins you have, which dates are unfilled and where your guests come from. We will reply with a campaign plan and forecast within 1–2 business days.