Targeted ads for fitness clubs: clients from your neighbourhood, in season and out.
A client chooses a club within 10–15 minutes of home or work. We run Instagram, Facebook and TikTok campaigns within the club's radius with specific membership offers, capture leads in WhatsApp and CRM, and report the cost of a paying client — not just a lead.
Two principles drive results in fitness targeting. First — geography: 75–85% of clients live or work within 3–5 km of the club, so advertising to the whole city means paying for people who will never come. Second — the offer: «sign up for fitness» doesn't work; «January membership with 30% off until Friday», «first class free» and «0-0-12 instalment on an annual membership via Kaspi» do.
The third element is trust: a trainer video showing the gym and explaining the programme, real client transformations with their permission, reviews told as a story. These creatives on Instagram and TikTok cost less per impression and convert better than stock photos of athletes.
Leads go to WhatsApp or a lead form with instant delivery to CRM, where the admin responds within 15 minutes; then we count not clicks but purchased memberships per campaign.
What's included in club targeting management.
We select 2–4 offers for the season and audience: membership discount, trial class, Kaspi instalments, a special offer for beginners or a specific discipline.
3–5 km radius around each club, exclusion of overlaps between branches, separate campaigns by club and district.
January and September launches are prepared in advance: separate creatives, offers and budgets for peak weeks; summer campaigns focus on retention and summer programmes.
Trainer and gym videos, client transformations with consent, Reels and TikTok formats, 6–10 variant tests. We shoot ourselves or work with your materials.
Lead to WhatsApp with a pre-filled message or a lead form with CRM delivery, auto-reply and a task to the admin within 15 minutes.
Website and Instagram visitors who watched the video but did not submit a lead; offer reminder with social proof.
Lookalike audiences built from the CRM's active client base (with consent) — the cheapest leads once the base reaches 500–1,000 clients.
Meta Pixel, CRM and call tracking linked together: cost per lead, cost per membership purchase, revenue by campaign and offer.
Campaign structure.
- Campaign «Seasonal membership»: radius, 18–45, offer with discount or instalments
- Campaign «Group classes»: women 22–40, specific disciplines, trainer video
- Campaign «Personal training»: 25–45, results in 8 weeks, trial offer
- Campaign «Kids' fitness»: parents 28–42, near the club, safety and development
- Campaign «Combat sports»: men 16–35, boxing and MMA, training video
- Retargeting: website, Instagram, 50%+ video views
- Lookalike from active client base
- TikTok: transformations, trainer videos, challenges
How to handle January and September.
January and September are the two biggest membership sales peaks in Kazakhstan. Demand grows 3–5x during these periods, but competition for audience attention spikes sharply too: all clubs launch ads simultaneously, driving up CPM.
The right preparation: landing pages and creatives are ready 3–4 weeks before the peak; campaigns launch in learning mode 2 weeks out — the algorithms finish learning before the auction heats up; the budget for the peak 2–3 weeks is allocated separately. In summer the focus shifts to retaining existing clients, summer programmes and freeze promotions — cheaper than acquiring new clients in the low season.
What a client from targeting costs.
Based on our experience and Kazakhstan market data: a lead for a trial class or consultation — ₸1,500–4,000; a paying membership buyer — ₸5,000–15,000 depending on city, competition and season. In January and September lead costs rise 30–50% due to auction competition, but purchase conversion is also higher. The key factor is response speed: if the reply takes more than 30 minutes, a significant share of leads will have already signed up at another club.
What affects management pricing.
Managing targeting for one club on one platform — ₸150,000–250,000 per month; two platforms (Meta + TikTok), multiple clubs or two languages — ₸250,000–400,000. Ad budget is paid separately, minimum ₸200,000 per month; in season and in competitive Almaty districts — from ₸250,000–400,000. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Trainer and gym video production — quoted separately. General terms on the targeted advertising page.
The short version.
How much does targeted advertising for a fitness club cost?
Management from ₸150,000 per month plus ad budget from ₸200,000. In season (January, September) and in competitive Almaty districts, budget from ₸250,000–400,000. Less than that and the algorithms don't have time to learn.
Which offers work best for fitness?
A specific membership discount with a deadline, a free first class, Kaspi instalments on an annual membership. Generic «best club» and «come join us» don't work — there needs to be a clear, immediate benefit.
How soon will leads start coming in?
First leads in the first week; stable cost per client in 3–4 weeks after campaign learning and creative selection.
Do you need a website for targeted ads?
Not for lead forms and WhatsApp — but a landing page with prices, schedule and a buy button increases conversion. We often build a promo landing in 1–2 weeks alongside campaign setup.
What do you consider a result?
Paying membership buyers per campaign and their cost — tracked via the ad account, CRM and call tracking. Clicks and reach are not results.
Same service for other industries
Need clients from your neighbourhood? Describe your club and offers — we'll propose campaigns and a budget.
Tell us your city, club addresses, priority disciplines and current ad budget. We'll reply with a campaign plan and forecast within 1–2 business days.