Digital for manufacturers: catalog, quote requests and order tracking in one system.
A procurement officer finds a supplier on Google or Satu.kz, downloads the product data sheet and sends a request for quotation to three plants at once. Whoever replies first with a price and lead time wins. We build the pieces for that: a catalog website, a CRM linked to 1C, and ads on industry search queries.
Six areas of work for manufacturers.
Catalog with specifications, data sheets and certificates, quote requests, dealer section, 1C sync, ru/kk/en.
from ₸300,000Mobile appDealer orders, service visits, goods receipt, warehouse and QC on the shop floor, 1C exchange. iOS, Android or PWA.
from ₸2,500,000CRM & automationQuote requests, tenders and dealers in one pipeline, 1C exchange, production statuses, workshop and warehouse automation.
from ₸350,000SEOProduct group and industry pages, «manufacturer», «wholesale» and standards queries, Kazakh and English versions, Satu.kz and maps.
from ₸200,000/moTargeted adsDealer search, hiring workers, consumer product sales, production videos. Instagram, Facebook, TikTok.
from ₸150,000/moSearch ads«Manufacturer», «wholesale», standard and grade queries, retail filtering, RFQ landing pages, Google Ads and Yandex Direct.
from ₸150,000/moManufacturers mostly sell to other businesses: construction contractors, distributors, retail chains, government buyers and national companies. The decision is never made by one person: an engineer checks specifications and standards, a buyer compares prices and lead times, accounting reviews the paperwork, the director signs. Each of them needs different information on the website, and if it is missing, the plant simply does not make it onto the RFQ list.
The sales cycle is long: weeks or even months pass between the first request and shipment, with recalculations, samples and contract negotiation. Without a CRM, requests live in managers' inboxes, and sales learns about an order's status in the workshop by calling production. A separate task is the dealer network in the regions and exports to Uzbekistan, Kyrgyzstan and Russia.
Below is what we do for manufacturers: each area has its own page with features, integrations and prices.
What manufacturers come to us with.
- The website is a business card with a photo of the workshop and a phone number: no catalog with specifications, product data sheets or certificates, so the customer's engineer cannot check whether the product fits.
- Requests for quotation land in a shared inbox and managers' personal WhatsApp; a reply takes two or three days, by which time the customer already has a price from a competitor.
- There is no CRM, or it is not connected to 1C: managers cannot see stock, costs or workshop capacity, so they quote lead times by guesswork.
- Regional dealers order by phone and Excel, get confused about the current price list, and the plant does not know how much each of them actually sells.
- Ads are set up as if for retail: clicks on «buy one» queries and calls from private individuals instead of requests from companies.
- Internally — paper production orders, warehouse in spreadsheets and quality control in a logbook; management sees the picture only at the morning meeting.
What matters specifically in Kazakhstan.
- ST-KZ and the domestic producers register — the ST-KZ certificate of origin and domestic producer status give an advantage in public procurement and in purchases by national companies; the certificate number and scans should be shown on the website and on product pages.
- Tenders — a significant share of B2B demand goes through goszakup.gov.kz and the Samruk-Kazyna procurement portal; sales needs a tender pipeline with documents, submission deadlines and bid security.
- 1C — almost every plant keeps its books in 1C (Accounting, Manufacturing Enterprise Management, ERP); items, stock, prices and order statuses should flow into the website and CRM from 1C rather than be entered twice.
- Satu.kz and Kaspi Magazin — the B2B marketplace Satu.kz remains a notable channel for buyers, while consumer products are sold through Kaspi Magazin with a catalog feed.
- EAEU technical regulations — certificates and declarations of conformity with Customs Union technical regulations are required for sales and exports within the EAEU; they are the first thing visitors look for on the website.
- Two languages and exports — a website in Russian and Kazakh for the domestic market and government buyers, an English version for foreign partners and investors; one catalog behind all of them.
The order that pays off fastest.
- A catalog website with specifications, documents and a quote request form — without it, ads and SEO send people nowhere.
- A CRM linked to 1C — requests from all channels in one pipeline, a templated quote in an hour, order statuses straight from the books.
- Search ads on product and industry queries — first company leads within 1–2 weeks.
- SEO across the catalog: every product and every application industry gets its own page; a noticeable flow in 4–6 months.
- A dealer portal or app — once you have a dealer network or field service engineers who need prices, stock and orders without phone calls.
Who the plant sells to defines the toolset.
Direct sales to companies — contractors, chains, industrial enterprises. What matters most is a catalog with technical data, a fast reply to RFQs, search ads on precise queries and a CRM with a long pipeline.
Through dealers and distributors — the plant sells not to the end customer but to partners in the regions. Here the «Become a dealer» page, a dealer portal with prices and orders and per-partner sales tracking matter more.
Public procurement and national companies — you need the ST-KZ certificate, domestic producer status, a tender pipeline and a documents section.
Most manufacturers have all three channels, but one brings the bulk of revenue — that is where we start, so as not to spread efforts thin.
Questions from manufacturers.
How much does a website for a manufacturer cost?
A landing page for one product line costs ₸250,000–₸400,000, a website with a catalog, documents, quote requests and two languages ₸600,000–₸1,200,000, and a catalog synced with 1C plus a dealer portal starts at ₸1,500,000. Details on the website for manufacturers page.
Does advertising work for B2B manufacturing?
Yes, if it targets companies rather than retail buyers: search ads on precise product queries with negative keywords against private buyers, and landing pages with specifications and an RFQ form. Social ads are useful for hiring workers, finding dealers and brand awareness. Management starts at ₸150,000 a month per platform, ad budget separate.
Can the CRM be connected to our 1C?
Yes: items, prices, stock and counterparties come from 1C into the CRM, invoices and orders go back. We work with Bitrix24 and amoCRM via standard connectors or a custom exchange if your configuration is modified.
How can we automate the workshop without a large ERP rollout?
For many manufacturers a CRM plus a small web service is enough: production orders, statuses by work area, raw material and finished goods stock, quality control checks. It is cheaper and faster than an ERP and works alongside 1C; we define the scope after an audit.
Does a manufacturer need a mobile app?
For selling to end customers, usually not. An app makes sense for dealers who order regularly, for field service engineers and for shop-floor tasks: scanning, goods receipt, quality control. More on the app for manufacturers page.
Running a plant? Describe the task — we will tell you where to start and what it costs.
Tell us what you produce, who your main buyers are (companies, dealers, public procurement), which 1C you use and what hurts most: leads, quote turnaround or workshop tracking. We will reply with a plan and an estimate within 1–2 business days.