Targeted ads for travel agencies: campaigns by destination, departure date and season.
Tours are bought with the eyes: a reel with the sea, the hotel and a price for two sells better than any text. We run targeted ads on Instagram, Facebook and TikTok for the season's destinations — last-minute deals, early booking, umrah, family holidays — with a WhatsApp request that goes straight into the CRM.
Targeted ads for a travel agency work on impulse and season. Most people do not look for a tour every day, but a reel saying “all-inclusive Turkey from Almaty, departing in 10 days, ₸520,000 for two” turns a holiday dream into a concrete request. So campaigns are built on offers rather than abstract branding: destination, dates, departure city, price, installments.
The second task is audiences. Family tours need parents with children, honeymoons need couples, umrah needs a 35+ audience interested in religion and Kazakh-speaking users, last-minute deals need people ready to fly within two weeks. Separately — retargeting those who watched videos and wrote in Direct, and lookalike audiences based on the traveller base in the CRM.
The third is handling. A lead from an ad in tourism goes cold within an hour: people write to three agencies at once. So we connect ads to WhatsApp and the CRM, look not at the cost per message but at the share of paid tours, and track managers' reply speed together with you.
What targeted ads for a travel agency include.
Separate campaigns for Turkey, Egypt, the UAE, Thailand, umrah and domestic tourism — with budgets by season, not split evenly all year.
Fast ads for specific departures from your city, launched within a day and switched off once sold.
Campaigns from January to March for summer and from summer for winter: savings, Kaspi installments, price guarantee.
Reels and stories with real hotels, videos from managers, traveller reviews, carousels like “3 hotels in Antalya under ₸250,000”.
Families with children, couples, the umrah audience, Kazakh-speaking users, lookalikes based on the traveller base, retargeting by views and messages.
A “Message on WhatsApp” button or a lead form; the request reaches the CRM tagged with the campaign and destination.
Creatives and copy in Russian and Kazakh, separate campaigns for Astana, Shymkent and the southern regions.
Ads linked to the CRM: how many requests, offers, bookings and paid tours each campaign produced.
Typical campaigns.
- Last-minute tours from your departure city
- Early summer booking
- Autumn–winter destinations: UAE, Egypt, Thailand, Vietnam
- New Year tours and school holidays
- Umrah and hajj in Russian and Kazakh
- Domestic tourism: Alakol, Burabay, Issyk-Kul
- Retargeting video viewers and Direct writers
- Repeat trips based on the CRM base
How to measure targeted ads in a travel agency.
The cost per message in tourism says little on its own: out of ten “how much is it” chats, one or two people buy a tour. So we calculate from the commission. In our experience and according to market data, with an average family tour of ₸1,000,000–₸1,500,000 and an agency commission of 8–12%, income per sale is about ₸80,000–₸180,000.
That gives a simple check: the ad budget plus management, divided by the number of paid tours, should be noticeably below that amount. The same traveller's repeat trip a year later costs the agency almost nothing, so the first tour can be sold at a lower margin if the CRM retains the client.
The ad budget starts at ₸200,000 per month per platform, and from ₸250,000–₸400,000 in Almaty during peak season.
What to keep in mind when advertising tours.
- The price in the ad must be real for the stated dates and with clear contents: per person or for two, with or without the flight. Otherwise expect complaints, blocks and lost trust.
- No promises of a “guaranteed visa” or wording that Meta moderation and advertising law consider misleading.
- Umrah and hajj — respectful presentation, no aggressive discounts; name the operator and the trip terms.
- Last-minute deals go stale fast — we switch ads off as soon as seats are sold.
- Season — budgets are reallocated between destinations every month rather than kept flat.
How much targeted ads cost.
Managing one platform (Instagram and Facebook) with 2–4 destinations — ₸150,000–₸250,000 per month. Two platforms (Meta and TikTok), several departure cities or two languages — ₸250,000–₸400,000 per month. Setup is included in the first month; one-off setup without management is ₸150,000.
The ad budget is paid to the platforms separately: from ₸200,000 per month, and from ₸250,000–₸400,000 in Almaty during peak season. Video production is agreed separately. Base terms are on the targeted advertising page.
The short version.
How much do targeted ads for a travel agency cost?
Management starts at ₸150,000 per month for one platform, ₸250,000–₸400,000 for two platforms or two languages. The ad budget is separate, from ₸200,000 per month.
Which platform is best for selling tours?
Instagram remains the main one: reels, stories and Direct. TikTok gives cheap reach to a younger audience and works well for last-minute deals and domestic tourism. Facebook is useful for the 35+ audience, including umrah.
How fast will leads come?
First messages arrive in the first days after launch. A stable cost per paid tour becomes visible in 3–4 weeks, once booking statistics accumulate.
Who makes the creatives?
We handle scripts and editing; source material comes from your hotel and traveller videos or tour operators' stock. Real videos from managers and travellers work best.
Can umrah be advertised in Kazakh?
Yes, and it is usually more effective: separate Kazakh-language campaigns with respectful presentation, operator details and the trip programme. More on search ads for travel agencies.
Same service for other industries
Want leads for this season's tours? Tell us about your destinations — we will propose a campaign plan.
Tell us which destinations you sell, which cities you depart from, your budget and who handles leads. We will reply with a campaign plan and estimate within 1–2 business days.